TOPIC: “Enhancing Agricultural production through ICTs” “Production Data influencing growth in the agribusiness Sector” By Robert M Kintu – Principal Consultant /MD FIT Uganda Limited –Infotrade Email: [email protected]/ 0752 460 354 Twitter ID: @mjkintu Skype ID : mjkintu Vodafone Power talks 30 th July 2015
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
TOPIC: “Enhancing Agricultural production through ICTs”“Production Data influencing growth in the agribusiness Sector”
• Traceability of produce (from farmer to the Market)
• Community embracing investments ( Social
accountability)
• Individual profitability and economic engagement
• Building sustainable Markets
• Financial Record Management &Tracking
• Resources Planning and National Food Estimates
How we Define Market InformationData Market – Production Data- Transaction Data
• Market information is a business resource that contributes to the know – how and increases the chances for agribusiness actors to manageprevailing situations and plan for the future marketopportunities or sustainable a link market.
• It includes data from :
Production Marketing
Business
&
Profits
As a Farmer /TraderWho needs your Production Data? & Why?
Farmer Enterprise
Tillage & Seed
Companies
Financial Institutions
Markets
Input dealers
Insurance Companies
Governments &
Researchers
What are Associated
Benefits for the farmer ?
Data Collaboration
Embracing ICTs
Trends & Opportunities leading to use of ICT in agribusiness
Apps are Centered on Internet
Self Assembling Devices
Inter operability between Devices
IP Address to Control small
devices
Users demand for Convergence
Shared Data Channels -fiber
Shared Storages –Clouds
Shared Hardware services
New Standards service lay outs
Common data collection points
Information providers using
multiple channels
Source : Expert Consultations on Facilitating Convergence of ICT Channel for Agriculture, Paviljoen, Rhenen. The Netherlands, October 2014 by Robert Kintu
User Applications / ICT ChannelsMobile Phones ( Voice- Text- SMS)
Channel
Application
Purpose
Examples
Scalability
Sustainability
Adaptability
Continuity of Service
USSD/Text
Money transfers
Platforms
Financial services
M-PESA in Kenya, MTN Mobile money
Great potential
High
High
Private Sector/ Client Driven
IVR/Voice/Text
Extensions Information
Farm Extension & Advisors
CKW Grameen Foundation
High on Content
Low
High
Public Sector Driven/ supply Driven
SMS 8555
Market Information
Real time Price updates
Infotrade Basic
AGMIS
Medium Potential,
Revenue Share on cost SMS
Medium
Public/Pvt. Sector Driven
User Applications / ICT ChannelsRadio |Web| MobileApp
Channel
Application
Purpose
Examples
Scalability
Sustainability
Adaptability
Continuity of Service
FM Radios
Live Agribusiness Broadcast Programs
Farm Extension, Market Information, Interactive
Debates
CBS FM, MEGA FM, POL FM,
BUDU FM
Self Generated, Mixed donor /Pvt.
Medium
High
Private Sector/ Client Driven
MTN, ENSOL, e.t.c
Online -WWW
Web based Database
Content/ Learning portals/ Interactive
www.farmis .ug
www. Alluganda.info
High on Content
Low
Medium
Sector Driven
FIT Uganda
MobileApp
FARM Records/Traceability/
accountability
Market Information Exchange/ Farm extension
Infotrade Premier
High on Content
Medium
High
Public /Private Sector Driven
USE OF ICT IN AGRIBUSINESS Introducing the INFOTRADE APP
Android Windows OS
Getting to Use to Appas Farmer
MarketData
ProductionData
TransactionData
xx
x xx
xx
xxx
x
DownloadableWeather areaRegistrationCommodity pricesFuel pricesSeasons and season activities
Collected by: Live Virtual MarketplaceReal-time market information
Indicates marketbehavior
Information useful for Banks
MarketData
ProductionData
TransactionData
xx
x xx
xx
xxx
x
The whole system generates information
What crops are stable?
Where might sold crops be going?
Market Analysis Report
Production Analysis Report
Trade Monitoring Report
Critical Successful factors ICT for Agribusiness is Partnerships
ICT4Ag
Partnerships
Content Sourcing
Storage /Distribution/
Education
Technology development /Connectivity
Activity Funding and
Revenue share
Storage, Education,
Distribution :
• Level of education
• Literacy levels – ability to read & write
• Cost of Shared storage to start ups
Technology Development
& Connectivity
• Standard protocol deployment environment
• Policy Restrictions
Funding & Revenue
Sharing
• Funding of Innovative ICT project
• Conflict of Ownership
• In case of shared infrastructure what is the revenue share model for partners
Info point (U) Ltd an Advertising Business ServicesAffiliations : FIT Ghana, FIT Kenya, FIT ZimbabweLicensing of ICT Apps: FARMIS – SOKOPEPE in KenyaVisit : www.fituganda.com or www.infotradeuganda.comVisit : www.alluganda.info or www.farmis.ug