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$30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Dec 28, 2015

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Julian Lynch
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Page 1: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!
Page 2: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

$30,000,000. = ???

Page 3: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

!!!!!

Hewitt & HMO bids

Page 4: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Goodhome.com / 10 weeks!

Page 5: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Microsoft > GM + Ford + Boeing + Lockheed Martin + Deere + Caterpillar + USX + Weyerhauser + Union Pacific + Kodak + Sears + Marriott + Safeway + Kellogg

Source: Business Week data through 5-99

Page 6: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

C.E.O.

to

C.D.O.

Page 7: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”

— Dee Hock

Page 8: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

“It is generally much easier to kill an organization than change it substantially.”

— Kevin Kelly,

Out of Control

Page 9: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

“ … if they set up a completely independent organization and let that organization attack the

parent.”

— Clayton Christensen,

The Innovator’s Dilemma

Page 10: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

No Wiggle Room!

“Incrementalism is innovation’s worst

enemy.”

— Nicholas Negroponte

Page 11: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

“I don’t intend to be known as the ‘King of the Tinkerers.’ ”

— CEO, F500 financial services company (5-99)

Page 12: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

“ALL OF THESE ‘CONVERSATIONS’ TODAY ABOUT ‘THE WEB’ WILL APPEAR SO BLOODY DAMN SILLY AND PEDESTRIAN TEN … FIVE? … THREE? …YEARS FROM NOW.”

— Tom Peters (11-99)

P.S.: Read Ray Kurzweil’s The Age of Spiritual Machines: When Computers Exceed Human Intelligence

Page 13: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Issue Y2K

The Great War for Talent!

Page 14: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

ERP, ECM, Web, Etc.

IT’S THE GIANT SUCKING SOUND

OF SLACK BEING EXTRACTED FROM

THE GLOBAL ECONOMY!

Page 15: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

White Collar Revolution!

–90%90% in 10 years!

– PSFsPSFs All!

– Brand YousBrand Yous All!

–WOW ProjectsWOW Projects All!

Page 16: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

PSF 1.0

Department Head

to …

Managing Partner, HR Inc.

Page 17: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Credo

“WORK WORTH PAYING FOR”

Page 18: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

“support function” / “cost center”

or …

“Rock Stars of the ‘Age of Talent’ ”

Page 19: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

C.I.O. to

C.E.F.R.N.S.

Page 20: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

“Reward excellent failures. Punish mediocre successes.”

— Phil Daniels,

exec, Sydney

Page 21: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

“You really got to me. So many of our information technology projects take on a life of their own, and I know they’ll never end up as more than ‘mediocre successes.’ ”

— CEO, F100 financial services company (10-98)

Page 22: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Epitaph from Hell …

Joe T. Jones Joe T. Jones

1942 - 1999 1942 - 1999

I WOULDA DONE SOME … I WOULDA DONE SOME …

REALLY COOL STUFF … REALLY COOL STUFF …

BUT …BUT …

MY BOSS WOULDN’T LET ME! MY BOSS WOULDN’T LET ME!

Page 23: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

T.T.D.: Now!– List all projects– Carefully describe a “WOW Outcome” for you

and the Client– Score (!) all projects on WOW, Beauty, Impact,

Raving Fan-hood– Pick one project with a high combined score– Draft a one-page New Description that

emphasizes WOW, Beauty, etc.– Circulate and edit … for three days – Reduce to 5 bullet points

Page 24: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Kaiser: 4.15.26

Page 25: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

1) Turn ignition key.2) Shift into drive.

3) Press foot firmly on the throat of mediocrity.

Source: Mercedes ad

Page 26: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

“Take Home Value”

- Tabasco Sauce- Dijon Mustard

-Balsamic Vinegar

Page 27: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

DISTINCT … OR EXTINCT!

“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.”

— Michael Goldhaber, Wired

Page 28: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Icon Woman …

– Totally turned on by her work!– “It” matters / a WOW Project!– “It” is … COOL!– “It” is … BEAUTIFUL!– She is … in your face!– She is an … adventurer!– She is … CEO of her own life!

Page 29: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Icon Woman …

– She is … at least … a little funky!– Her curiosity is … insatiable!– She thinks screwups are …

as normal as breathing!– She hangs out with some …

seriously rad Dudes!– She is not God. She is not Bionic

Woman. She is … determined … to make a damned difference!

Page 30: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

“Well-behaved women rarely make history.”

— Anita Borg, Institute for Women in Technology

Page 31: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Icon Woman Meets the Web …– submits resume on the Web– recruited on the Web– hired on the Web– trained on the Web– creates and conducts projects with virtual

teams on the Web– manages project and client

followup on the Web– manages career/reputation-building

on the Web

Page 32: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

“The leaders of Great Groups love talent and know where to find it. They revel in the talent of others.”

— Warren Bennis and

Patricia Ward Biederman

Page 33: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Alan Kay on PARC’s Bob Taylor

“He was a connoisseur of

talent.”

Page 34: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

“Our business needs a massive transfusion of talent. And talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.”

— David Ogilvy

Page 35: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Attributes of Those Who “Made” the 10th Grade History Book

– Committed!– Determined to make a difference!– Focused!– Passionate! – Irrational about their life’s project!– Ahead of their time / Paradigm busters!– Impatient!– Action Obsessed

Page 36: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Attributes of Those Who “Made” the 10th

Grade History Book

– Made lots of people mad!– Flouted the chain of command!– Creative / Quirky / Peculiar!– Rebels!– Irreverent!– Masters of improv / Thrive on chaos

/ Exploit chaos!

Page 37: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Attributes of Those Who “Made” the 10th Grade History Book

– Forgiveness > Permission– Bone honest!– Flawed as the dickens!– “In touch” with their followers’ aspirations – Damn good at what they do!

Page 38: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

“Conformity is the jailer of freedom and the enemy of growth.”

– J.F.K.

Page 39: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

DON’T CALL ME “COMPETENT”!

Axiom:Axiom: Never hire anyone without an aberration in their

background. (Find the One Ton Cookie Man!)

Page 40: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Yes!

Director of Bringing in the Really Cool People

Page 41: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Talent War Y2K!

– All out!– Time consuming!– Never ending!/ Unwinnable!– Includes everybody!/ Everybody’s

game! (“We’re all in sales.”)– Expensive!– Cool!/ WOW!/ Fun!/ Creative!– Strategic!/ Core competence!

Page 42: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Talent War Y2K!

– Basis of Brand!/ WHO WE ARE!

– Brand You within Brand Us!

– Encompassing!/ Cultural! (KEWLNESS: mine v. yours)

– Substantive!/ “The best Projects win!”

Page 43: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

“We are in a brawl with no rules!”

— Paul Allaire

Page 44: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

“There’s going to be a fundamental change in the global economy unlike anything we have had since the cavemen began bartering.”

- Arnold Baker, chief economist, Sandia National Laboratory

Page 45: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

PSF Y2K Final Exam– Are you doing WOW work? – Are you working with awesome/freaky peers?– Are you working with cool/pioneering Clients?– Are you a “player”?– Are you pushing the envelope and putting yourself at

risk on every project?– Are you having fun?– Are a lotta “theys” mad at you?– Will you look back on “all this” as “the time of your life”?

Page 46: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

(Personal) Accountability?!

WHERE WERE YOU DURING THE GREAT ENTERPRISE

REVOLUTION OF Y2K?

Page 47: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

How sweet it is!How sweet it is!

Page 48: $30,000,000. = ??? !!!!! Hewitt & HMO bids Goodhome.com / 10 weeks!

Teacher to Student

Student to Teacher