30 th October 2006 - RISK Workshop - Banchory Communicating risks to biodiversity Jurgen Tack Belgian Biodiversity Platform Research Institute for Nature and Forest Belgium
Mar 26, 2015
30th October 2006 - RISK Workshop - Banchory
Communicating risks to biodiversity
Jurgen TackBelgian Biodiversity Platform
Research Institute for Nature and Forest
Belgium
30th October 2006 - RISK Workshop - Banchory
The risks of communicating“Revealed: how global warming will cause extinction of million species”
The Independent, 8 January 2004
“A quarter of known land animals and plants, more than a million species will die out because of global warming the next 50 years”Nature, same week, Chris Thomas, Leeds University, UK
Scientists involved in drawing up the Red List report that Thomas’s estimates may have been far too highGlobal Change Biology, vol 12, p 2037
“Fewer extinctions”“The complex criteria for assessing endangered species status have beenmisapplied”NewScientist, 28 October 2006
“Measurements of 1300 vertebrate species show biodiversity has declined by around 30% between 1970 and 2003.NewScientist, 28 October 2006, next page, referring to the Living Planet Report
30th October 2006 - RISK Workshop - Banchory
The communication matrix
ScienceEnv.
PolicySci.
PolicyPublic
Science
Env.Policy
Sci.
Policy
Public
30th October 2006 - RISK Workshop - Banchory
Science - Science
-
BudgetPast
+
Public reached
Arts – print - digital
Tools
Individuals – groups of researchers
Who
Present
Future
Cave paintings; art; architecture;language; monographies; scienceshow
Publication; presentation; poster
Electronic publications; e-conferences;Science exchange libraries
30th October 2006 - RISK Workshop - Banchory
Most policy issues: public driven/supported by scientific researchEnvironmental policy:
•science driven, not always supported by public opinion•Stories; indicators, scenarios
Science policy: •policy driven, not always supported by science•Direct involvement of science: EPBRS and National Biodiversity Platforms•IPCC, IUCN, IMOSEB
Science - Policy
-
BudgetPast
+
Public reached
Verbal – print (reports & documents)
Tools
Individuals - individuals
Who
Present
Future
Policy in general: advisory roleAstrology, war science
Science translation (new research publications), Science-Policy advisors (new departments)
30th October 2006 - RISK Workshop - Banchory
Education; science communication (no professional approach); public relations; television; movies, sceince channels; large public outreach events (science weeks); hand on exhibitions; increasing use of internet
Science - Public
+ (0.7% of research budget)(Industry 14%; Coca-cola 38%)
BudgetPast
+
Public reached
Hocus pocus – stories – edutainmentVerbal – print - internet
Tools
Individuls; PR-department; Media companies
Who
Present
Future
Arts; Medicine; science shows; exhibitions (zoos, national history museums and botanical gardens); books (for the rich); newspaper (1820, …)
Integrated approach (combination of different communication tools)Science and technology information demand grows in all sectors
30th October 2006 - RISK Workshop - Banchory
CHM CBD
Policy - Science
Non existing
BudgetPast
Non existing
Public reached
CHM
Tools
Individual initiatives
Who
Present
Future
Non existing
???
30th October 2006 - RISK Workshop - Banchory
Env. policy – Env. policy
+
BudgetPast
+
Public reached
Printed material - meetings
Tools
Organisations & governements
Who
Present
Future
Not existing
Best practices (flyers, books)National/international meetingsDocuments (lots of)Biodiversity: CHM CBDCountdown 2010: 1st pol-pol campaign
Information/knowledge based systems
30th October 2006 - RISK Workshop - Banchory
Env. policy – Science policy
Not existing
BudgetPast
?
Public reached
Documents & meetings
Tools
Governments
Who
Present
Future
Not existing
CHM CBDEPBRS – National Biodiversity Platforms
Policy information specific for stakeholders & partners
30th October 2006 - RISK Workshop - Banchory
Science policy – Env. policy
+
BudgetPast
+
Public reached
Documents & meetings
Tools
Governements
Who
Present
Future
Individual reports
Sci. Policy picks up environmental important issuesNo systematic communicationBiodiversity: EPBRS – National Biodiversity Platforms
Research management systems (Biodiversa)
30th October 2006 - RISK Workshop - Banchory
Science policy – Science policy
Not existing
BudgetPast
Public reached
none
Tools
none
Who
Present
Future
Not existing
Not existing
Research Management Systems (Biodiversa)
30th October 2006 - RISK Workshop - Banchory
Policy - Public
++
BudgetPast
+++
Public reached
Mass media
Tools
Governmental and non-governmental organisations
Who
Present
Future
Increasing interest since nineteen sixties
Campaigns
Multi-platform communication
30th October 2006 - RISK Workshop - Banchory
Policy - Public
30th October 2006 - RISK Workshop - Banchory
Policy - Public
30th October 2006 - RISK Workshop - Banchory
Policy - Public
30th October 2006 - RISK Workshop - Banchory
Policy - Public
30th October 2006 - RISK Workshop - Banchory
Public - science
+++
BudgetPast
+++
Public reached
Mass media
Tools
Non-governmental organisations; political parties, religious organisations
Who
Present
Future
Religion
ReligionPoliticsParticipative science
More interactive participation
30th October 2006 - RISK Workshop - Banchory
Public - Policy
+++
BudgetPast
+++
Public reached
Mass media
Tools
Green minded individuals or groups
Who
Present
Future
ReligionPolitics
ReligionPoliticsNon-governmental environmental organisations
Direct link through e-government
30th October 2006 - RISK Workshop - Banchory
Public - Public
+++
BudgetPast
+++
Public reached
Internet
Tools
All (individuals)
Who
Present
Future
Talking; meetings
Civil journalism; internet based discussion groups; blogs (first attempts)
Civil journalism; internet based discussion groups; blogs
30th October 2006 - RISK Workshop - Banchory
The communication matrix: budgets
ScienceEnv.
PolicySci.
PolicyPublic
Science - - +
Env.Policy
Sci.
Policy0 + ++
Public +++ +++ +++
30th October 2006 - RISK Workshop - Banchory
Biodiversity vs climate
• Biodiversity Extinctions not visible No measure No technological
solution Low media attention Representation (Bob
Watson, Al Gore) Origin of biodiversity
loss ?????? Complexity
• Climate Personal involvement Measure Technological solution High media attention No representation
(Cousteau, Attenborough, …)
Causes well known Relatively simple (?!)
30th October 2006 - RISK Workshop - Banchory