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A city-wide reporting contest 9 newspapers • Argentina THE IDEA Titles join to do a city-wide reporting contest for school children with 9 winners. Each paper printed one winner on same day. Huge buzz and circulation.
A country-wide reporting contest 14 newspapers • Bolivia THE IDEA Made our “My Dream Interview” contest a national festival Each paper printed two best interviews on same day. Huge buzz and circulation.
THE IDEA Staff teach news skills for youth bloggers with or without teachers. Builds on the allure of “real” reporting and contributes to media literacy, and can have fee.
If (our hero) were a blogger …. Philippine Daily Inquirer
THE IDEA An essay contest about a national hero that forces imagination. Links a classic topic to a familiar, fun platform. Partnered with book publisher and a bank.
THE IDEA Annual issue with photos of all the year’s newborn babies in the region +32 % ads & 4000 extra copies; new parents contacted with gift pack and subscription offer
Lighten your tweeted headlines United Kingdom – BBC
THE IDEA Instead of automated headlines as tweets, got a human involved to instead focus on an interesting tidbit. BBC upped youth – and all - followers.
THE IDEA Had kids write about how Europe related to them. Some money from local EU office, 22% increase in copies sold. Opportunity: lookf for Europe-funded topics.
THE IDEA “News’vember to encourage kids to read the newspaper 10 minutes every day of November. Gets a habit started, especially if schools keep it up; had sponsor.
THE IDEA Secondary students not going to university are likely to stay, live and work in the area, so help them. Adult NIE programme with companies for trainees.
Frictionless sharing of stories United Kingdom • The Guardian
THE IDEA An app in Sept. 2011 allowing easy sharing of articles among friends within Facebook. By Nov: a million extra page impressions@day with >half by under age 25.
Text and art from WAN-IFRA next month: José – Fly Reporter (The Fly on the Wall). √ Get local celebrities to read it at a Literacy Day (8 Sept.) √ Get a local businesses to support copies to schools, etc.
Text and art from WAN-IFRA next month: Mewy & Woofus make a newspaper √ Get local celebrities to read it at a Literacy Day (8 Sept.) √ Get a local businesses to support copies to schools, etc.