30 MINUTE LEAD MAGNET TITLE (10-15 WORDS) (Must address a specific problem with a clear outcome e.g. How to write a press release for your small business) 5 INTRODUCTION (50-100 WORDS) Set out the problem and how your lead magnet will solve it e.g. If you want to get press coverage for your small business, knowing how to write a press release is an essential skill. But what should you include in your press release? And how long should be? Read on and find out… STEP 1 (100 WORDS) 4 4 STEP 2 (100 WORDS) 4 4 STEP 3 (100 WORDS) 4 4 STEP 4 (100 WORDS) 4 4 STEP 5 (100 WORDS) 5