Social Media for Jobs Geert Conard Researcher on Networking and Social Media since 2004 30’
Jun 21, 2015
Social Media for
Jobs
Geert Conard Researcher on Networking and Social Media
since 2004
30’
Writer / Speaker / Trainer / Consultant
Geert ?
D.E.A.vzw Non-Executive
Boardmember
Foodie
Information-Addict
Entrepreneur
How can I help you ?
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What is networking ?
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2 Minutes
Why network ?
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• Getting a job
• Pay and promotion
• Influence and effectiveness
• Venture capital and financing
• Organizational learning
• Word-of-mouth marketing
• Strategic alliances
• Financial stability
• A (Girl)Friend in Every City
Sandler Sales Institute Study
• Cold calls are successful 1% of the time • Word of mouth is successful 15% • Referral goes up to 50% • Referral plus the person who made the referral
either participate on the sales call or attends the meeting – the success rate goes up to 80%
Where do you network ?
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• Service Clubs (e.g. Rotary, Lions, JCI, … )
• Sport Clubs (e.g. Golf, Tennis, Sailing, …)
• Hobbies (e.g. Cars, travel, Cultural, …)
• Study (e.g. University, MBA, Alumni, …)
• Prof. Organisations (Stichting Marketing, VOKA, VBO, UNIZO, …)
• Social Events (e.g. Family, Neighbours, BBQ, Friends, …)
• Intra-Company (e.g. Water Cooler, coffee machine, Incentives, teambuilding, …)
• Trade Fairs, Open Days, …
• Networking clubs and events !!!
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Your face is your brand
• Recognize • Trust • Professional
Profile photo of Dr. Ivan Misner
(BNI)
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No second chance for a first impression !
Business Cards
• Free business cards
• Corrected business cards
• No post address
• No fixed line, only mobile
• No person
• Hotmail, Yahoo, …
• Skynet, Telenet, …
• Strange format
• Budget print
Folders / Flyers / …
• Spelling mistakes
• Color copies
• MS Publisher standard design
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(Graph by H. Deckers)
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• Started as the “Yellow Pages” of Business People
• Excellent Referral system using the 6 Degrees of Separation
• LinkedIn (www.linkedin.com) is the clear winner in this category of websites with +157.000.000 users from +170 industries and 200 countries. They have +600 employees.
• +1.100.000 users in Belgium.
• Company located in Mountain View, California (USA)
• Reid Hofmann was founding CEO for 4 years, now he moved to Executive Chairman. Jeff Weiner is the CEO.
• Founded in Dec. 2002. Website online May 5, 2003.
• IPO in 2011
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• Settings
• Select what others
see when they view
your profile
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How to find a job on Linkedin ?
1. Make sure your profile is complete
2. Add a headline to your name
3. Add your job history
4. Recommedations
5. Be open for connections
6. Always send a clear message
7. Don’t let your profile fall asleep
8. Join groups
9. Start your own group
10.Be interactive
11.Connect to your other social media profiles
12.Do the magic thing : Connect people !
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• Facebook is the Nr.1 Social Network worldwide. • Founded in 2004 by Mark Zuckerberg (CEO) and his college friends as the Students Facebook of Harvard University. • In 2006 Facebook opened the door for the rest of us. • +900.000.000 users (+10% of global population) • Male/Female = 50/50 - +488 million use Facebook Mobile • 4,5 Million in Belgium (+55% of Belgian population) • Predictions : 1 Billion users by 2012 !!! • Largest online photo database in the world ! • No official activities in Belgium, but users are organizing their own local Facebook gatherings • The best network to build your credibility
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Use Facebook to build credibility
• Constant effort 7/7
• Sharing valuable info
• Sharing links on YOUR industry or expertise
• YOU will be matched with your expertise
Drunk & crazy pictures, privacy, ….
• Always THINK before you post
• If your boss visits your profile, make sure he will like what he sees
• Config & Tweak the privacy settings and decide who can see which content
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• Keynote Speeches, Presentations and Workshops
• Speeches & Presentations on Social Media • Workshop “Social Media for Business” • Platform Workshops (Facebook, LinkedIn,
Xing, Ecademy, …)
• Books • Research on Social Media & Social Networking • Advice & Consulting
• Management Consulting • Legal Consulting • Project Management / Sales Management • Brandbuilding • Copywriting
How can we help you ?
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Professional Networker Shop
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15 € 25 €
40 € 10 €
20 €
30 €
Support our
educational
program
Free
Download
New
book
expected
Summer
2012
IT Consult Services BVBA [email protected] www.itconsult.be
Geert CONARD VOF Public Speaker, Writer, Trainer and Consultant Researcher on Social Media & Social Networking Management Consultant [email protected] www.geertconard.com
Buy our books Tineke’s Cucina [email protected] www.tinekescucina.be
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