30 day shipping: Newsletter! - Pamela Slim...2016/10/30  · • dos and don’ts of list building ship your newsletter! 30 day journey #shipit • value the planning and reflection!

#shipit

30 day shipping: Newsletter!

#shipit

• Define your audience • choose your email service • define format • content calendar • dos and don’ts of list building

ship your newsletter! 30 day journey

#shipit

• value the planning and reflection! • iterate, iterate, iterate • you don’t know until you test! • the more you sink into the journey, the more powerful your

end result • it will be messy at times, and that is ok!

guideposts

#shipit

Why are newsletters powerful?

• email still pervasive • top of mind • consistent communication • more personal • nurturing the relationship with useful information

#shipit

content rules

80/20

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why must you have a newsletter?

• no contact left behind • build momentum in your marketing efforts • you “own” your list — your asset

#shipit

your ideal reader

• defined by problems they face • characteristics

#shipit

examples• The maven game: authors looking to publish great books

http://schoolofbook.com

• grammar girl quick and dirty tips: people who need and want to write clearly

http://www.quickanddirtytips.com/newsletters

• pinkcast: busy, traveling professionals who want to be at the top of their gamehttp://www.danpink.com/pinkcast/

#shipit

characteristics

• smart • Heart-centered • witty • non-conformists • traditional • ethical

#shipit

your ideal reader exercise

exercise: complete the following for at least 3 problems

• I help people who need to … • They haven’t solved this problem already because … • How i could help them solve it … • write characteristics that describe your ideal readers

#shipit

homework• complete “Problems my newsletter solves” exercise

including at least 3 problems your newsletter solves + characteristics of ideal readers • check out newsletter examples • gather short list of newsletters you love + describe

why

#shipit

go make some magic!

#shipit

Ideal Client

serviceproviders,

influencers

gov’t/ non-profit

faith/religious

family/Friends

associationstech/apps, companies

events/ conferences

social media watering holes/

publications