30 Day Playbook - Social Media

30 Day Playbook for Social Media

Steve Urquhart, T21 Solutions

Week 0: "Huddle Up"

Huddle Up

Draft your team

Know your fans (audiences)

Have a game plan

You have a LoT of

options ...

You have a LoT of

options ...

Engagement 101

Leverage: best practices and resources

Link: content and strategy to your goals, audiences

Access: tools and resources to validate your social media efforts

L.I.S.T.E.N.

FacebookStrategy: Build a social media community to help our workforce succeed.

Share: Career strategies, success stories, resources and ideas.

Benefits:

Helps job seekers

Promote services

Thought leadership

Twitter• Strategy: Provide timely resources and

leads to the local workforce community.

• Share: Job leads, time-sensitive info, tips and tricks.

• Benefits:

• Short and timely

• Widely shared

• Links other platforms

YouTube• Strategy: Visually tell our story through the

eyes of our customers and stakeholders.

• Share: Workshop "vignettes," success stories, case studies, other multimedia.

• Benefits:

• Leverage Google SEO

• TV, web, mobile access

• Appeals to broad audience

Week 1: "First & 10"

Starting Line Up

First & Ten

Recycle and repurpose content

Resume writing tips

Career guides

Workshops and seminars

Program guidelines

Week 2: "Post Route"

Engage Your Audience

This is not a one-way channel

Ask and answer questions

Encourage participation

Tell your story

Frequency?

Facebook - 1x/day

Twitter - 3x/day

Blog - 1x/week

YouTube - 3x/month

Blog articles

Webinars (and transcripts)

Case studies

Videos

"How-to" guides

Week 3: "Special Teams"

Special Teams ...

Week 4: "Goal Line"

80/20

Time Commitment?

Community Manager

• Sponge

• Cheerleader

• Traffic cop

• Concierge

• Gardener (curator)

blog.getsatisfaction.com

Closing Thoughts

DO listen

DO be authentic

DO be consistent

DO be gracious

• DON'T mix personal and business posts

• DON'T get baited

• DON'T share non-public information

Know Your Audience(s)

Q&A

Want to Learn More?

Mashable

Social Media Examiner

The Next Web

HubSpot

Social Media Today

Thank [email protected]

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