MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l Authors’ Conversation • Barry Libert, author of Barack, Inc. • Don Tapscott, author of Grown up Digital Social Media for Social Media for Business: Business: 3 Winning Lessons 3 Winning Lessons www.mzinga.com l February 2009
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MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
Authors’ Conversation• Barry Libert, author of Barack, Inc. • Don Tapscott, author of Grown up Digital
Social Media for Business: Social Media for Business: 3 Winning Lessons3 Winning Lessons
www.mzinga.com l February 2009
MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
The Authors
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Barry Libert, author of Barack, Inc.
• Chairman, Mzinga• Board Member at Innocentive and Wharton’s SEI Center
Alexa will be monitoring the Twitter conversations. If you want to discuss there, please tag your tweets with #mzinga.
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Let’s go over a few logistics…
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The World Is Changing Observations from the Authors
The Future of Business is Social Important Lessons
What You Can Do How to Get Started
… and the three big ideas we’ll be discussing
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Idea #1The World Is Changing
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Cool, social, and embraced change
The results: $750M raised + 69,456,897 votes
How can businesses win too?
Obama was:
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• Driven by eight norms: freedom, customization, scrutiny, integrity, collaboration, entertainment, speed, and innovation
• They’re entering the work force • What does this mean for business?
The NetGen is:
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Businesses are thinking about social technologies.
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Is there a digital divide?
????????????
Net Gens already use them.
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There are new ways to lead…
“No Drama Obama”
•69% positive PR coverage•Millions of YouTube views•2008 Marketer of the Year
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There are new ways to manage…
"Don't just use Millennials as foot soldiers. Treat them as peers. Listen to their suggestions. Let them collaborate with you. Don't run our group like a liberation hierarchy. Give them real power and they'll surprise you positively."
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Idea #2The Future of Business is Social
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Connect with others
Connect with people on 17 social networks and my.barackobama.com
Result: 13M person database, 20M YouTube views, 4.6M Facebook friends
Obama used social technologies to…
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• Use social technologies to connect and empower each other
• By 2015, they will make up 47% of professionals.
• Result: A smart, innovative and social workforce.
NetGeners do too.
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Idea #3 Getting Started
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Let’s consider think through some options…
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• Start experimenting with new technologies in your personal life
• Delicious, Twitter, Blogger, Facebook, etc.
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• Collaborating, listening, and empowering
• Improve communication, drive deeper sharing, and capture expertise
• Social technologies for to change the way you do business