3 Ways Your Website is Killing Your Business by LinkNow Media

3 Ways Your Website is Killing Your Businessby LinkNow Media

A bad web presence can beworse than none at all.

It’s not enough to just have SOMETHING online. If you’re not taking proper care ofyour website, correspondence, and social media, you can easily end up with a

mess on your hands.

Outdated orunprofessionaldesign.

Your website is a combination of a storefront, a

business card, and a salesperson. Most responsible

business owners would never stand for a messy

storefront or an untrained employee, yet many small

businesses still neglect their website as if it's not

communicating the same lack of care. It is important

to present your business in the best light online, just

as you would in person.

1.

Your website isabout YOU

A rookie mistake made by a lot of small businessowners is thinking that the reason they’re getting awebsite is to make themselves look good. Thepurpose of a website is to inform and serve yourcustomer base, NOT to stroke your ego.

Understand why customers are coming to your siteand what they're looking for, then put thatinformation front and center, so it's as easy toaccess as possible. People are coming to your siteto learn about what you can offer them, not howgreat you think you are.

2.

Focusing ontraffic instead ofconversions

3.

New website owners often make themistake of focusing their attention ongetting their website in front of as manyeyes as possible without anyconsideration for what people are doingonce they're there.

Forget about traffic, and focus onconversions. If your website isn'tconverting visitors into customers, it'stime to go back to the drawing boardand figure out who you should betargeting online and what it is yourcustomers really need and want fromyour website.

Thank you.Check out our website for more tips onbuilding an effective online presence foryour small business.

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