Thomas Drexler, Global Head of Amadeus Rail and Ground Transportation 3 ways to help the 21 st century traveller choose rail
Jan 27, 2015
Thomas Drexler, Global Head of Amadeus Rail
and Ground Transportation
3 ways to help the 21st century traveller choose rail
Contents
Market developments
Three steps to success:
1. Be visible
2. Be integrated
3. Be accessible
Market developments
Research
To download the report, please visit www.amadeusrail.net/research
The Rail Journey to 2020
passengers transported
in 2011
10.2 billion
609 billion
passenger kilometers
The European rail market today
11% of pax
Long distance passengers
29% 6%
High-speed Cross-border
Six key trends shaping the future of rail
1. Liberalisation Expected to bring more operators into Europe’s rail markets
2. New market entrants Incumbent passenger rail operators expected to expand operations abroad
3. New high-speed lines Operational high-speed track length should rise from 11,000km in 2011 to 16,000km in 2020
4. New multimodal hubs Enahnaced multimodality is seen as key to unlocking Europe’s congested transport network
5. Air/Rail & Rail/Rail cooperation Greater levels of cooperation needed to deliver the seamless passenger experience that will drive volumes
6. Railways’ costs Expanding cost bases will lead to greater customer centricity - increased innovation and new services
Three steps to success Step 1 : Be visible
Be part of the traveller trip process
Make it easy for the traveller
to find you at all stages of their trip
Step 2 : Be integrated
Flourish in the travel ecosystem
Strong and growing trend towards multimodality
Rail must be searchable and bookable alongside airlines, hotels etc.
Four converging macro trends pushing for seamless intermodal transport
11
Political
• 4th Railway package
• Enablers for Intermodality
• TAP TSI
New technologies
• Open platforms
• Mobile payment & ticketing
Changing patterns
• Collaboration among transport operators – multimodal •“Thinking Green”
Consumers
• Travelers demand more choice and transparency
Transport policy
B
Local segments
(e.g. Car, taxi,
public transport)
A
Entry Hub
Airport, City, Railway or
Bus Station
Exit Hub
Airport, City, Railway or
bus station
Main segments / long distance
(e.g. Air, Rail, Coach)
Intermodal Hub
Intermodal Hub
Local segments
(e.g. Car, taxi,
public transport)
Europe faces major transport challenges
Passenger traffic estimated to grow 34% by 2030
Solution required for an efficient transport infrastructure
Rail needs to be better integrated into the travel ecosystem…
An Amadeus-led consortium has been appointed by the EC to develop and validate the feasibility of a multimodal, pan-European passenger
transport information and booking system.
Step 3 : Be accessible
Keep the offer the same
Build customer loyalty by ensuring the information delivered to the customer is consistent
Customer experience should be the same across all channels – a GDS, a mobile site or app, a website etc.
Single interface for multi-railway bookings
Agent Track
Rail integrated into the air display providing instant rail-air comparison
FlyByRail Track
Rail solutions to address visibility, integration and accessibility
Rail is an integral part of the online offer alongside other transport modes / hotels etc.
Web Services Track B2C / B2B
Online OLTAs
B2B OFFLINE TMCs & TAs
(Selling Platform)
Self-booking tool to sell rail alongside air, cars and hotels - rail becomes a genuine alternative for business travel
Corporate Track SBT
Corporations
Co
nsi
ste
nt
dat
a ac
ross
all
chan
nel
s
Summary
Major trends are changing the face of the European rail market
Rail is becoming an integral part of the travel ecosystem and needs to be visible, bookable alongside other transport modes and consistently delivered across all touch points
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