3 Things You Can Do Today to Enhance Your Social Media Marketing Strategy

Kate Volman @KateVolman

MarketingDivaz.com

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3 Things You Can Do Today toEnhance Your Social Media

Marketing Strategy

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$3 MILLION TO $___ MILLION45

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Create an Experience Your Customers Will….

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What are you trying to accomplish?

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3 Things You Can Do Today To Enhance

Your Social Media Marketing Strategy!

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1. Develop a Strong Website to Generate Leads

Create Clear & Strong Calls-to-Action

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Capture Email Addresses

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Capture Email Addresses

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Email+

Social Media =

Results

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Email is one of the most important functions that consumers stated they used their phones for in a recent Nielsen survey.61% of the general population of tablet users check their email during the course of a TV program (Nielsen).HubSpot released a study in April 2013 finding that email marketing was a leader in providing below-average costs per lead, alongside social media.Facebook fan pages only reach 10-15% of its fans. Email has an average open rate that ranges from 30%-45%

Email Marketing

Emails make up 13.91% of overall trafficDrive 41% of comments

Email subscribers are 3.9 times more likely to share content via web

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Invite People to Get Social!

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2. Create Shareable Content

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Oh you’ll blog…and you’ll like it!

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What should I blog about?

Who’s Your Audience?

What Questions Are They Asking?

What Are They Searching for Online?

What Are Your Industry Trends?

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A Few Blogging Best Practices

Awesome Title

Minimum 600 Words (Use Keywords)

Add Social Sharing Buttons

Call-to-Action at End of Blog Post

Promote Your Blog

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Don’t be scared to…

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Create Custom Images & Infographics

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Picmonkey.com

Webresizer.com

Pagemodo.com

Quozio.com

Skitch.com

Some Helpful Do-it-Yourself Sites

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3. Incorporate Social Media into All of Your Marketing Channels

Business CardsReceiptsIn Store

Postcards/Direct Mail Email Signature

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Invest in Advertising

Ability to target specific audienceSet a Budget

Testing

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Retargeting: Hottest Thing in Online Advertising

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Develop a Strong Website

Create Shareable Content

Incorporate Social Media Into All of Your Marketing Channels

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Our free gift to you!

http://info.marketingdivaz.com/mdsocialmediaplaybook