3 Tactics to Personalize Customer Acquisition, Growth, and Retention

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Acknowledge your customers’ interests

Provide timely and relevant offers

Provide service from your customer's point of view

To learn more about becoming customer-centric through predictive analytics, download the white paper.

Explore IBM’s Predictive Customer Intelligence

Visit ibm.co/pci

How?A consumer browses a fashion retailer’s site for the first time. WWith predictive analytics, nudge new customers with products that match their preferences based on the data insights from their clicks.

How?A family visits a theme park. They have downloaded the app, enabling each to receive time-saving suggestions such as: · The closest rides· The shortest wait times · · Merchandise recomendations

How?AAn insurance customer calls the insurance company. The automated system says, “If you are calling about your recent claim, press 1” The customer is connected to an agent who already has the customer’s file on screen.Take a customer-centric approach, and they’ll rereward you with brand loyalty.

We live in a digital world, but customers still yearn for that personal touch. What are the secrets to personalizing your customer's experience?

3 tactics to personalize customer acquisition, growth and retention