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3 SUPPLY AND DEMAND II: MARKETS AND WELFARE
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3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Apr 01, 2015

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Page 1: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

3

SUPPLY AND DEMAND II: MARKETS AND WELFARE

Page 2: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Copyright © 2010 Cengage Learning

77Consumers, Producers, and the

Efficiency of Markets

Page 3: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Table 1 Four Possible Buyers’ Willingness to Pay

Copyright©2010 South-Western

Page 4: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Copyright © 2010 Cengage Learning

The Demand Schedule and the Demand Curve

Page 5: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Figure 1 The Demand Schedule and the Demand Curve

Price ofAlbum

0 Quantity ofAlbums

Demand

1 2 3 4

€100 John’s willingness to pay

80 Paul’s willingness to pay

70 George’s willingness to pay

50 Ringo’s willingness to pay

Copyright©2010 South-Western

Page 6: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Figure 2 Measuring Consumer Surplus with the Demand Curve

(a) Price = €80

Price ofAlbum

50

70

80

0

€100

Demand

1 2 3 4 Quantity ofAlbums

John’s consumer surplus (€20)

Copyright©2010 South-Western

Page 7: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Figure 2 Measuring Consumer Surplus with the Demand Curve

(b) Price = €70Price of

Album

50

70

80

0

€100

Demand

1 2 3 4

Totalconsumersurplus (€40)

Quantity ofAlbums

John’s consumer surplus (€30)

Paul’s consumersurplus (€10)

Copyright©2010 South-Western

Page 8: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Figure 3 How the Price Affects Consumer Surplus

Consumersurplus

Quantity

(a) Consumer Surplus at Price P

Price

0

Demand

P1

Q1

B

A

C

Copyright©2010 South-Western

Page 9: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Figure 3 How the Price Affects Consumer Surplus

Initialconsumer

surplus

Quantity

(b) Consumer Surplus at Price P

Price

0

Demand

A

BC

D EF

P1

Q1

P2

Q2

Consumer surplusto new consumers

Additional consumersurplus to initial consumers

Copyright©2010 South-Western

Page 10: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Table 2 The Costs of Four Possible Sellers

Copyright©2010 South-Western

Page 11: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Copyright © 2010 Cengage Learning

The Supply Schedule and the Supply Curve

Page 12: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Figure 4 The Supply Schedule and the Supply Curve

Page 13: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Figure 5 Measuring Producer Surplus with the Supply Curve

Quantity ofHouses Painted

Price ofHouse

Painting

500

800

€900

0

600

1 2 3 4

(a) Price = €600

Supply

’Nana’s producersurplus (€100)

Copyright©2010 South-Western

Page 14: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Figure 5 Measuring Producer Surplus with the Supply Curve

Quantity ofHouses Painted

Price ofHouse

Painting

500

800

€900

0

600

1 2 3 4

(b) Price = €800

Georgia’s producersurplus (€200)

Totalproducersurplus (€500)

’Nana’s producersurplus (€300)

Supply

Copyright©2010 South-Western

Page 15: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Figure 6 How the Price Affects Producer Surplus

Producersurplus

Quantity

(a) Producer Surplus at Price P

Price

0

Supply

B

A

C

Q1

P1

Copyright©2010 South-Western

Page 16: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Figure 6 How the Price Affects Producer Surplus

Quantity

(b) Producer Surplus at Price P

Price

0

P1B

C

Supply

A

Initialproducersurplus

Q1

P2

Q2

Producer surplusto new producers

Additional producersurplus to initialproducers

D EF

Copyright©2010 South-Western

Page 17: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Figure 7 Consumer and Producer Surplus in the Market Equilibrium

Producersurplus

Consumersurplus

Price

0 Quantity

Equilibriumprice

Equilibriumquantity

Supply

Demand

A

C

B

D

E

Copyright©2010 South-Western

Page 18: 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE. Copyright © 2010 Cengage Learning 7 Consumers, Producers, and the Efficiency of Markets.

Figure 8 The Efficiency of the Equilibrium Quantity

Quantity

Price

0

Supply

Demand

Costto

sellers

Costto

sellers

Valueto

buyers

Valueto

buyers

Value to buyers is greaterthan cost to sellers.

Value to buyers is lessthan cost to sellers.

Equilibriumquantity

Copyright©2010 South-Western