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© MMXIV Prime Concepts Group 7570 W. 21st Street N., Suite 1038A, Wichita, KS 67205 USA Tel: 1‐800‐946‐7804 or 316‐942‐1111 Fax: 316‐942‐5313 www.PrimeConcepts.com
3 Steps to Developing Your Own
Membership Website
Ford Saeks
1. Plan – Mind Map Your Strategy
What type of revenue model will you use?
What type of pricing model will you use?
How will you deliver content? What format(s) will you use?
Other:
2. Create ‐ Which tools will you use?
WordPress®
Wishlist Member* / Amember
Payment Processing / PayPal / Merchant Account
Shopping Cart Affiliate Program
Other WordPress Plugins
WPDrip
Microsoft Word
Camtasia
YouTube / Amazon S3
Outsource to PrimeConcepts.com or ?
Other:
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© MMXIV Prime Concepts Group 7570 W. 21st Street N., Suite 1038A, Wichita, KS 67205 USA Tel: 1‐800‐946‐7804 or 316‐942‐1111 Fax: 316‐942‐5313 www.PrimeConcepts.com
3. Market ‐ There are three ways to drive traffic create it, borrow it or buy it.
Create:
Content Marketing
Email Marketing
Social Media – Create a Following
Search Engine Optimization (SEO)
Publicity ‐ Digital & Mainstream Media
Traditional (offline) marketing
Traditional (online) marketing
Other:
Borrow
Leverage other people’s list Guest blog posts on other websites Fusion Marketing
JV and Affiliates Other:
Buy
Pay‐Per‐Click Advertising – Google Adwords, Facebook, and LinkedIn Digital and Traditional Advertising Other:
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© MMXIV Prime Concepts Group 7570 W. 21st Street N., Suite 1038A, Wichita, KS 67205 USA Tel: 1‐800‐946‐7804 or 316‐942‐1111 Fax: 316‐942‐5313 www.PrimeConcepts.com
Looking Some More Resources? Here Are a Few of Our Favorites ‐ Click
Wishlist Member™
Membership Plugin for WordPress® Website
Quickly and easily transform any WordPress® website into a private community or
membership site with Wishlist Member™ plugin. This all‐in‐one solution has everything you need from
unlimited membership levels to seamless shopping cart integration and so much more.
Wordtracker Keyword Research Tool
Do you know why some websites get plenty of traffic, while others get very little?
Simple. Some websites use keywords that many people search for, and the others
don’t!
1Shopping-Cart.com
All-in-One Shopping Cart
All of the tools your business needs to market and sell online in a single, easy-to-use web-based
solution.
AWeber Email Marketing
Email Marketing Software
Quickly create and run your campaigns with powerful, easy-to-use email marketing tools. Connect with
your subscribers and market your business.
Sparkol Videoscribe
A Unique Way To Create Engaging Animated Videos Quickly and Easily
VideoScribe gives you the tools to explain, market and explore your
product or service quickly and easily in a unique and engaging way
Find more at www.PrimeConcepts.com/Resources
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NSA – Leverage Lab Tampa FL March 1, 2014
© Copyright MMXIV Ford Saeks, CEO Prime Concepts Group Inc. All Rights Reserved. 1
These Slides are © copyright protected by Ford Saeks for your educational purposes only. You do NOT have permission implied or otherwise to steal my intellectual property, slides, or stories for use in any of your programs, live, virtual, recorded or otherwise.
Ford Saeks
www.PrimeConcepts.com
Monetize Your Expertise
with Membership Sites &
Continuity Programs
Ford SaeksTampa, FL March 1, 2014
www.PrimeConcepts.com
Creating Your Virtual Cash Machine
ProsperityConsciousness
Beyond Your
Comfort Zone
Incoming
GetPaidtoSpeak.com
Page 5
NSA – Leverage Lab Tampa FL March 1, 2014
© Copyright MMXIV Ford Saeks, CEO Prime Concepts Group Inc. All Rights Reserved. 2
These Slides are © copyright protected by Ford Saeks for your educational purposes only. You do NOT have permission implied or otherwise to steal my intellectual property, slides, or stories for use in any of your programs, live, virtual, recorded or otherwise.
Ford Saeks
www.PrimeConcepts.com
Why?Why?1. Create a Community
2. Provide Value
3. Natural Extension
4. Social Proof
5. Residual Income
Content Distribution Models• Keynote, Breakout, Workshop
• Corporate or Public Events
• Physical & Digital Products
• Audio, Video, Text
• In‐person or Virtual
• Live or Recorded
• Interactive / LMS
• Self‐Paced vs. Timed Delayed
• Subscription & Membership Sites
PLAN
BUILD
PROMOTE
Planning
For Success & Profits!
Common Mistakes
• The Wrong Model
• Lacking Valuable Content
• Poor User Experience
• Too Much Content
• Priced Too High
• Not Charging Enough
• Wrong Tools
• Firehose or Content Drip
• Wrong Membership Software
• Not Split Testing
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NSA – Leverage Lab Tampa FL March 1, 2014
© Copyright MMXIV Ford Saeks, CEO Prime Concepts Group Inc. All Rights Reserved. 3
These Slides are © copyright protected by Ford Saeks for your educational purposes only. You do NOT have permission implied or otherwise to steal my intellectual property, slides, or stories for use in any of your programs, live, virtual, recorded or otherwise.
Ford Saeks
www.PrimeConcepts.com
• Product Delivery, Coaching, Training
• Free Trials, Upsells, Affiliate Programs
• Deliver Value Without Overwhelm
• Customer Centric Experience
• Repackage & Repurpose
• Payment Structure
Unconscious Barriers
• Believe in You?• Your Offer?• Do the Work?
What Problems Do
You Solve That
People Will Pay to
Make Go Away?
Write the Sales Letter
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NSA – Leverage Lab Tampa FL March 1, 2014
© Copyright MMXIV Ford Saeks, CEO Prime Concepts Group Inc. All Rights Reserved. 4
These Slides are © copyright protected by Ford Saeks for your educational purposes only. You do NOT have permission implied or otherwise to steal my intellectual property, slides, or stories for use in any of your programs, live, virtual, recorded or otherwise.
Ford Saeks
www.PrimeConcepts.com
1. Headline
2. Sub‐headline
3. Emotional Hook
4. Benefits
5. Features
6. Social Proof
7. Credibility
8. Call to Action
Copywriting
What Format Is Best For
Consumption?
Building
Your Membership Site or
Continuity Program
Responsive Website DesignMobile >> Tablet >> Desktop
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NSA – Leverage Lab Tampa FL March 1, 2014
© Copyright MMXIV Ford Saeks, CEO Prime Concepts Group Inc. All Rights Reserved. 5
These Slides are © copyright protected by Ford Saeks for your educational purposes only. You do NOT have permission implied or otherwise to steal my intellectual property, slides, or stories for use in any of your programs, live, virtual, recorded or otherwise.
Ford Saeks
www.PrimeConcepts.com
Building Tools
Part 1 – Website• WordPress
• Wishlist Plugin
• Widgets & Plugins
• PayPal & CC Accounts
• Shopping Cart
• List Building
• Affiliate Program
Part 2 – Content Creation• Table of Contents
• Course Modules
• Word Docs into PDF
• Camtasia Videos
• YouTube / Amazon S3
• Audios into MP3
• Physical Components Get Wishlist Member Plugin and more at www.PrimeConcepts.com/resources
Engagement
Outsourcing Advantages
PrimeConcepts.com 316‐942‐1111
Marketing
Getting & Keeping
MembersYour Website = Social Proof
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NSA – Leverage Lab Tampa FL March 1, 2014
© Copyright MMXIV Ford Saeks, CEO Prime Concepts Group Inc. All Rights Reserved. 6
These Slides are © copyright protected by Ford Saeks for your educational purposes only. You do NOT have permission implied or otherwise to steal my intellectual property, slides, or stories for use in any of your programs, live, virtual, recorded or otherwise.
Ford Saeks
www.PrimeConcepts.com
Create Borrow Buy
3 Ways to Get Traffic Create it…• Blogging
• Social Media
• Content Marketing
• Video Marketing
• Publicity & PR
• Email Marketing
• Direct Mail
• Semantic SEO
“Keyword-rich” Semantic Content
Keywords Drive Traffic…
Who is your Target Market?
What are They Saying and Doing Online ?
Borrow it…Identify who else reaches your target prospects?
Buy it…
•Advertising
• Pay‐per‐Click (PPC)• Google Adwords• Facebook• Linkedin• YouTube
• Sponsored Ads
Page 10
NSA – Leverage Lab Tampa FL March 1, 2014
© Copyright MMXIV Ford Saeks, CEO Prime Concepts Group Inc. All Rights Reserved. 7
These Slides are © copyright protected by Ford Saeks for your educational purposes only. You do NOT have permission implied or otherwise to steal my intellectual property, slides, or stories for use in any of your programs, live, virtual, recorded or otherwise.
Ford Saeks
www.PrimeConcepts.com
Digital Footprint
• Website – Local Information
• Social Media Profiles
• Local Company Listings on Search
Engines
• Review Website Listings
• News & Media Social Media & Personal Branding
Custom YouTube Header Graphic
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NSA – Leverage Lab Tampa FL March 1, 2014
© Copyright MMXIV Ford Saeks, CEO Prime Concepts Group Inc. All Rights Reserved. 8
These Slides are © copyright protected by Ford Saeks for your educational purposes only. You do NOT have permission implied or otherwise to steal my intellectual property, slides, or stories for use in any of your programs, live, virtual, recorded or otherwise.
Ford Saeks
www.PrimeConcepts.com
Get the Slides at www.PrimeConcepts.com/NSA14
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Prime Concepts Group Inc.www.PrimeConcepts.com 316‐942‐1111