3 Steps to Accelerate to Cloud

San Francisco

# 2 # 2 #

#rightscale!

Today’s Agenda!

1:30 Accelerate to Cloud Rishi Vaish, RightScale, VP Product

2:15 "Introduction to Google Compute Engine Michael Grabowski, Google, Sales Engineer & Solutions Architect!

2:30 "Demo: Agility in a Cloud-Enabled Enterprise Ryan Geyer, RightScale, Cloud Solutions Engineer!

3:00 Customer Stories Robert Ford, WellFX, Director Development Operations Geoffrey Smalling, 500friends, CTO Matt Wise, Nextdoor, Sr. Systems Architect

4:15 Plot Your Route Rishi Vaish, RightScale, VP Product

4:30 "Networking and Cocktails

# 3 # 3 #

#rightscale!

Global Cloud Management Service!

Amazon Web Services Datapipe Google Cloud Platform HP Cloud

Singapore

Hong Kong

Tokyo

Dallas

DC Area

NYC Area

SF Area

Seattle

Chicago

Dublin

London Amsterdam

Hyderabad

Private Clouds

Public Clouds

Oregon

São Paulo

Tata Windows Azure

Las Vegas

IDCF / Yahoo! Japan Logicworks Rackspace SoftLayer

Southeast

Midwest

Shanghai

Sydney

# 4 # 4 #

#rightscale!

3 Steps to Accelerate Your Cloud!1 Get Out Your Map

2 Pick Your Destination

3 Plot a Route

#

#rightscale!

Get Out Your Map!

# 6 # 6 #

#rightscale!

Choice!The Rise of the Clouds

# 7 # 7 #

#rightscale!

What a Difference a Year Makes!

Open Sourced

Goes OpenStack Launched

Adds Australia

GA

Apr Jun Aug Oct Dec Feb Apr

2012! 2013!

Launched

Grizzly Released

vCHS GA

Jun Aug

# 8 # 8 #

#rightscale!

Hybrid Matures!All of the Above

Single private 5%

Single public 11%

No plans 7%

Multi-public 15%

Multi-private 15%

Hybrid cloud 47%

Multi-cloud 77%

Source: RightScale State of the Cloud Report 2013

# 9 # 9 #

#rightscale!

Evolution of Hybrid Architectures!From a Portfolio of Resource Pools…

App 1 App 2

Public Cloud!

App 3 App 4

Private Cloud!

App 2

…to a unified Resource Pool.

# 10 # 10 #

#rightscale!

Using!Cloud!Unlocks!Value

# 11 # 11 #

#rightscale!

Cloud Maturity Model!

8%! 17%! 26%! 23%! 26%!

Source: RightScale State of the Cloud Report 2013

Cloud!Watchers!

Cloud!Beginners!

Cloud!Explorers!

Cloud!Focused!

No!Plans!

Planning! First project! Apps running! Heavy use!

# 12 # 12 #

#rightscale!

Benefits Grow!

0%

20%

40%

60%

80%

100%

Cloud Beginners Cloud Explorers Cloud Focused

% o

f Res

pond

ents

Business continuity Higher performance Geographic reach IT staff efficiency Higher availability Faster time to market with apps Greater scalability Faster access to infrastructure

12 Source: RightScale State of the Cloud Report 2013

#

#rightscale!

Pick a Destination!

# 14 # 14 #

#rightscale!

What Do You Need to Consider?!

# 15 # 15 #

#rightscale!

Consideration: Consistency !

Consistent performance & reliability Consistent utilization

# 16 # 16 #

#rightscale!

Consideration: Security !Security outside the private network Heterogeneous APIs and behaviors

# 17 # 17 #

#rightscale!

Consideration: Waste!

Simple, flexible ordering Complex merchandising and procurement Self-service de-provisioning

# 18 # 18 #

#rightscale!

Consideration: Automation!Architectural rework Dynamic configuration Integrated monitors and orchestration

# 19 # 19 #

#rightscale!

Consideration: Tracking & Planning!

Budgeting Chargeback Purchase options

# 20 # 20

#rightscale!

#

Why!Cloud!Management?!

Google Compute Engine

Michael Graboski https://cloud.google.com/

Overview of Google Cloud Platform

Google Infrastructure

Performance

Redundancy

Disaster Recovery

Audits & Certifications

Security

Energy Efficient

Global Data Centers

99.95% Uptime SLA

Compute Storage Services

Compute Engine (IaaS) App Engine (PaaS)

Cloud Storage (Object) Cloud SQL (Relational)

BigQuery Cloud EndPoints Caching Queues and more...

Cloud Platform Google Services

Overview of Google Compute Engine

Google Compute Engine

•  Run almost any application on Google's infrastructure

•  Offers virtual machines, storage, networking

•  Allows services to scale efficiently with little work

Google Compute Engine in pictures

Linux VMs •  Modern CPU •  1, 2, 4, 8 CPUs •  3 memory sizes

(RAM per CPU): o  standard:

3.75GB o  highcpu: 0.9G o  highmem: 6.5G

•  Root access

Google •  World class high performance elastic infrastructure •  Globally Available with low latency network connectivity •  On Demand pricing with sub hour billing

RightScale •  Pioneers of Cloud Management enabling thousands of users and powering

hundreds of cloud deployments globally over the last 6 years •  Proven expertise with services and support •  Best practice deployment strategies and product ensure high availability and

disaster recovery

Marrying highly performance and inexpensive infrastructure with the world’s #1 cloud management platform enables businesses to succeed on cloud!

RightScale + Google = Success on Cloud

High-end networking

Geo-Distributed

Very high Reliability

Strong performance

Governance

Multi-Cloud

One-click Deployment

Templatized Workload Low Cost

Automation

Better Together

Stories from the field

Customer case study - Mobile Gaming

Customer: Mobile gaming Project: New game title, launching in Feb Cloud requirements: ●  Single Reference deployment

that be re-deployed across iOS & Android platforms

●  Scalable Database layer, scaling the DB layer vertically and horizontally with slaves

Appendix

Cloud Based Analytics Platform

Store

Backends + MapReduce

Extract & Transform

Hadoop

BigQuery

API SQL

Analyze interactively Serve

Logstore

Cloud Storage

Datastore

Log data

Unstructured data

Structured data Interactive

Dashboards + apps

Application level code

Custom logic & 3rd party libraries

BI tools

Google Spreadsheets

RightScale and Google to-date: •  Complete integration with Google Compute Engine

•  Customers already running in beta

RightScale and Google are better together! •  Combine the speed of GCE with the flexibility of RightScale to provision entire environments in minutes

•  Reproduce existing deployments for development and testing with the click of a button

•  Generate rich media and push to outlets like YouTube, G+, and other Google Properties without being charged for bandwidth!

RightScale’s Seamless GCE Integration

# 34 # 34 #

#rightscale!

What Defines Business Value For You?!

Increase Enterprise Agility

Drive Operational Efficiencies

Expand Markets & Capabilities

Increase Investment Flexibility

Faster Time to Market Accelerate Innovation Fail (or Succeed) Fast

Cut Infrastructure Costs Reduce Overprovisioning Increase IT Efficiency

New Geographies New Capabilities Web-Scale Applications

CapEX to OpEX Reduce sunk costs Increase spending visibility

Reduce Risk Increase service availability Secure environments Reduce vendor lock-in

# 35 # 35 #

#rightscale!

Cloud Management is…!A framework of tools to solve cloud challenges and increase your ability to enjoy cloud benefits !1.  Self-service accessibility of an approved configuration menu 2.  Consistency and reliability of shared, commodity resources 3.  Elastic, instantaneous scalability driven by automation!

4.  Visibility across the organization and security across resources 5.  Usage and cost transparency and optimization!

# 36 # 36 #

#rightscale!

Time for a Test Drive…!

# 37 # 37 #

#rightscale!

The RightScale SaaS Platform!On-Demand Access to Cloud Cloud Now

Proven Scalability and Reliability Rock Solid

Deploy Anywhere, Move Anywhere Freedom of Choice

Data-Center Independent Control Plane Enterprise SLAs

Auto-Upgrades Keep You Current No Worries

Extensive API for Easy Integration Connection-Ready

RightScale  Automa0on

October  24,  2013

Agenda

• Why  WellFX  chose  Rightscale • WellFX  Architectural  Overview • Automated  Rolling  Deployments • Extending  Rightscale  Tools • (if  I  don't  run  out  of  0me)

• WellFX  is  a  Social  Pa0ent  Engagement  PlaNorm

λ  Personal  Health  Record

λ  Social  Interac0on  with  Cohort

λ  Learning  &  Knowledge  Management

λ  Mul0-­‐Party  Tele-­‐Health  

λ  Care  Team  Collabora0on

What  is  WellFX?

Why Rightscale

λ Speed λ  Library  of  Server  Templates  and  Scripts λ  Rightscale  On-­‐boarding

λ Quality λ  Repeatable  and  Consistant  deploys  using  templates λ  Monitoring  and  aler0ng

λ Cost λ  Great  service  at  a  great  price

MongoDB Replica  Set

Solr Master/Slave

Openfire Cluster

RabbitMQ (Cluster)

Tomcat Load  Balance

HAProxy

Stun/Turn  Server (video  chat)

Licode (video  chat)

WellFX  Architectural  Overview

Rolling Deployments

• Re-­‐launch  or  Re-­‐deploy

λ  Re-­‐launch  will  terminate  exis0ng  servers  and  launch  a  new  servers

λ  Re-­‐deploy  will  just  deploy  a  new  WellFX  war  file  to  the  exis0ng  servers

• Gradle

λ  Manages  script  dependencies λ  Can  use  exis0ng  java  libraries

• Jenkins  CI

λ  Used  to  kick  off  deployments

Re-Deploy Steps

• Login  to  Rightscale  REST  API • Disconnect  from  load  balancers  by  using  runscript  api • Watch  status  of  runscript  opera7on • Watch  HAProxy  status  page  to  make  sure  server  is  truly  disconnected • Re-­‐deploy  war  file  by  using  runscript  api • Watch  status  of  runscript  opera7on • Check  url  to  make  sure  app  is  up  and  opera0onal • Re-­‐connect  to  load  balancers  by  using  runscript  api • Watch  status  of  runscript  opera7on • Watch  HAProxy  status  page  to  make  sure  server  is  truly  connected

build.gradle

servers.each { serverName, serverId -> println "Deploying ${serverName}:${serverId}..." def rsServer = rsapiGet("servers/${serverId}").getData() println "server state: ${rsServer.state}" if (rsServer.state == 'operational') { def interval = 10000

      // Unregister from all load balancers def rsServerSettings = rsapiGet("servers/${serverId}/settings").getData() config[env].loadbalancers.aws.each { name, lbId -> println "Deregistering instance id ${rsServerSettings['aws-id']} from AWS loadbalancer: ${lbId}" elbDeregister("${lbId}", "${rsServerSettings['aws-id']}") } config[env].loadbalancers.haproxy.each { name, lbId -> println "Deregistering instance id ${rsServerSettings['aws-id']} from HAProxy loadbalancer: ${lbId}" haproxyDeregister("${serverId}") }

rsapi.gradle (rsapiGet)

ext.rsapiGet = { rsapi ->

// set the RS authentication cookie ext.login = rsapiLogin() rsclient.request(Method.GET, ContentType.JSON) { req -> uri.path = "/api/acct/${account}/${rsapi}" uri.query = [ 'format' : 'js' ] headers << [ 'X-API-VERSION' : "1.0", 'Cookie' : "${cookie}" ] response.success = { resp, json -> resp.setData(json) //println "response data: ${resp.getData()}" return resp } response.failure = { resp -> println "Unexpected failure: ${resp.statusLine}" return resp } }

}

build.gradle ... // Execute redeploy script println "${config.deployScripts}" config.deployScripts.each { scriptEntry -> def script = scriptEntry.value println "name: ${script.'name'}" println "id: ${script.'id'}" println "packageInput: ${script.'packageInput'}" println "packageExt: ${script.'packageExt'}" def params = [:] params << [ "server[parameters][${script.'packageInput'}" : "text:products/${script.'name'}/${script.'name'}-${version}-r${revision}.${script.'packageExt'}" ] // Update the common properties file as well params << [ "server[parameters][PROPERTIES_CODE_PACKAGE]" : "text:products/common/common-${version}-r${revision}.tgz" ] updateInputs("${serverId}", params, 'current') // Now add in the right_script params << [ 'right_script' : "https://my.rightscale.com/api/acct/${account}/right_scripts/${script.'id'}" ] //println "${params}" def resp = rsapiPost("servers/${serverId}/run_script", params) ...

rsapi.gradle (rsapiPost)

rsapiPost = { rsapi, params=[:], pbody="" -> // set the RS authentication cookie ext.login = rsapiLogin() params << [ 'api_version' : '1.0' ] // note: Everything you need will be in the response headers (ex: Location) rsclient.request(Method.POST, ContentType.JSON) { req -> uri.path = "/api/acct/${account}/${rsapi}" uri.query = params headers << [ 'X-API-VERSION' : "1.0", 'Cookie' : "${cookie}" ] body = "${pbody}" response.success = { resp -> println "Response: ${resp.statusLine}" if (resp.data != null) { println "resp.data = ${resp.data}" } // In Post commands we want the resp as the data should be empty return resp } response.'406' = { resp → // Some Rightscale APIs don't like the JSON response type even though this is a post // and nothing should be returned anyways so we just swallow this error return resp } response.failure = { resp -> println "Unexpected failure: ${resp.statusLine}" return resp } } }

build.gradle

... println "${resp.headers.location}" def locationlist = resp.headers.location.split("/") def statusId = locationlist[locationlist.size()-1] println "statusId = ${statusId}" def status = rsapiGet("audit_entries/${statusId}").getData() println "status.state = ${status.state}" def count = 0 def laststate = status.state while ( ! ['completed'].contains(status.state) && count < 20) { sleep(interval) status = rsapiGet("audit_entries/${statusId}").getData() if (status.state == laststate) { print "." } else { laststate = status.state println "time: ${count * (interval/1000)} secs" println "status: ${status.state}" count = 0 } count = count + 1 ... }

Extending Rightscale Tools

λ Why  Extend  Rightscale  Tools λ  WellFX  needed  “at  rest”  data  encryp0on  for  HIPAA λ  Rightscale  Tools  already  had  great  Block  Device  support λ  Lots  of  Rightscale  scripts  for  automated  snaphots

λ LUKS  “inserted”  into  block  device λ  Reviewed  all  the  Rightscale  Tools  gem  package  code λ  Found  all  the  places  needed  to  “insert”  LUKS  support  into  the  Block  Device  at  the  right  level

λ  Re-­‐Package  Rightscale  Tools  gem λ  Re-­‐abached  to  Rightscale  Tools  Install  Rightscript

λ Benefit λ  Same  Rightscale  scripts  for  crea0ng  and  snapshocng  EBS  volumes

λ  Same  support  for  mutliple  EBS  volumes

Building  Healthier  Communi0es

&

Reducing  Healthcare  Costs

[email protected] CTO

NEXT GENERATION LOYALTY

Confidential. © 2013 500friends, Inc. All rights reserved. 53

WHO WE ARE: Helping the Retailer Fight Amazon

AWARDS

500friends is a full-service provider of next generation loyalty marketing solutions.

Based in San Francisco, California

Backed by Intel Capital, Crosslink Capital, and Fung Capital

Trusted by 40+ of the top 1000 retailers

Confidential. © 2013 500friends, Inc. All rights reserved. 54

WE ENABLE NEXT GENERATION LOYALTY

•  Mobile SDK

•  Robust APIs

•  Social

•  Personalized

•  Dynamic

•  Social Graph

•  ROI Focus

•  Actionable

DEEP ENGAGEMENT

RICH DATA OMNICHANNEL INTEGRATION

•  In-house professional services

•  Certified agency loyalty partners

STRATEGIC SERVICES

Confidential. © 2013 500friends, Inc. All rights reserved. 55

TRUSTED BY 40+ TOP RETAILERS

Confidential. © 2013 500friends, Inc. All rights reserved. 56

Built to Scale Securely In High Availability

•  Network Security – VPC, Subnets, and Security Groups •  RightScale Arrays- Auto scaling arrays for App Servers •  Staging and Production are identical in the cloud

Virtual Private CloudAvailability Zone us-east-1c Availability Zone us-east-1d

HA Proxy Servers Security Group

App Servers Security Group

Database Servers Security Group

HA Proxy Servers Security Group

Database Servers Security Group

Services Security Group App Servers Security Group Services Security Group

db-masterMySql

db-slaveMySql

NginxPassenger

RailsMemcached Memcachednginx

Fusion PassengerRails

HAProxy HAProxy

Active-ActiveLoad Balanced

ElasticSearch ElasticSearch

VPC Subnet

VPC Subnet VPC Subnet

VPC Subnet

RightScaleArray

Confidential. © 2013 500friends, Inc. All rights reserved. 57

Starting to get traction

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Cumulative Managed Customers

Cumulative Managed Customers

Confidential. © 2013 500friends, Inc. All rights reserved. 58

Transactions Per Month

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

Transactions Per Month

Confidential. © 2013 500friends, Inc. All rights reserved. 59

Agile Development and Operations – Fast to market

•  Zero Capex Costs – Cash is King •  Automated Deployment •  Ease of experimentation •  Quicker SOX Compliance •  Corporate Datacenter Extension •  Fast DevOps Cycle Time

Confidential. © 2013 500friends, Inc. All rights reserved. 60

Automated Deployment – Blue Green

Virtual Private CloudAvailability Zone us-east-1c Availability Zone us-east-1d

HA Proxy Servers Security Group

App Servers Security Group

Database Servers Security Group

HA Proxy Servers Security Group

Database Servers Security Group

App Servers Security Group

db-masterMySql 5.1

db-slaveMySql 5.1

HAProxy HAProxy

Dynamic DNSTwo AZ

VPC Subnet VPC Subnet

nginxFusion Passenger

Rails

nginxFusion Passenger

Railsnginx

Fusion PassengerRails

nginxFusion Passenger

Rails

•  Deployments launch 100% new servers from RightScripts •  Regression tests run, automated and manual •  Upon 100% confidence, servers are swapped in •  Old servers are kept for rollback, terminated ~2 days later

Confidential. © 2013 500friends, Inc. All rights reserved. 61

Faster Solutions –Access to Innovation

•  Scale quickly approaching 6x previous month

Redshift – Highly scalable Data Warehouse Complex segmentation to drive rich personalization

ElasticSearch –scalable search and time based analytics Finding customers via various attributes for large retailer

Confidential. © 2013 500friends, Inc. All rights reserved. 62

500Friends

LoyaltyPlus Software Platform

Server Script Configuration

External Vulnerability Scans

Availability Monitoring

24 / 7 On Call Rotation

CloudPassage

Secure 2 Factor Authentication

Internal Vulnerability Management

File Integrity Management

Intrusion Detection

Firewall Automation

Logging and Alerting

RightScale

Best Practice �Build Scripts

Versioned Change Management

System Management

Auditing

Amazon Web Services

Physical Data Center

Network

Compute

RedShift Data Warehouse

CDN

Security Taken Seriously - 500Friends Ownership, Shared Responsibility

Confidential. © 2013 500friends, Inc. All rights reserved. 63

100% Cloud Company Goes Hybrid Cloud

Virtual Private Cloud

VPC Private SubnetAvailability Zone us-east-1c

VPC Public Subnet

HA Proxy Servers Security Group

ESXi of XEN or Other VM

500Friends Corp Disaster Recovery

Virtual Private Cloud

VPC Subnet Private

LDAPSAMB

ADNS

500Friends Office

OpenLDAPSAMBA DNS Anti

Virus

VPN Tunnel VIA Fortinet 90d

Remote workers

Office Workers

Fortinet IPSEC VPN

VPN Tunnel VIA Fortinet 90dEngineering ACL

App Server Group

Database Servers Security Group

Memcached Security Group

db-masterMySql 5.1

App ServerMemcached

HAProxy

Security Group

Fortinet Firewall

Confidential. © 2013 500friends, Inc. All rights reserved. 64

Chef Scripts: Local Development Very Similar to Staging / Production

Local Development Machine

Staging and Production Clouds

App Server Memcached

HAProxy

App Server Memcached

HAProxy

Vagrant VirtualBox Dev Team

Admin

#

#rightscale!

#

#rightscale!

Plot Your Route!

#

#rightscale!

Where to Start: Segment Your App Portfolio!

•  Greenfield •  Designed for

cloud

•  Web architecture

•  Elastic design

•  Monolithic •  Hairball

•  Legacy •  Standard

technologies

Elastic Web Traditional Cloud-Ready

ROI

Nightmare

# 68 # 68 #

#rightscale!

Evaluating Applications for the Cloud!•  Business impact

•  Should we put this app on the cloud? •  What benefits will we get?

•  Technical requirements •  Can we put this app on the cloud? •  How much will migration or build out cost?

•  Choose the best ROI

•  High business impact •  Appropriate technical requirements

# 69 # 69 #

#rightscale!

Business Impact: Framework Sample!App 1 App 2 App 3 App 4 App 5

Business Impact Fast time to market u u u u u Experimental u u u u u Demand fluctuation u u u u u Transitory/Time limited u u u u u Many instances u u u u u Many changes u u u u u DevOps u u u u u New geographies u u u u u New capabilities u u u u u OpEX is desirable u u u u u

# 70 # 70 #

#rightscale!

Technical Fit: Framework Sample!App 1 App 2 App 3 App 4 App 5

Governance Factors Data Residency u u u u u Regulatory (PCI, HIPAA) u u u u u Security Requirements u u u u u Technical Requirements Load Balancer: Session

Affinity u u u u u

Application: Licensing u u u u u Cache: Persistent u u u u u Database: Working set size u u u u u Security: Egress filtering u u u u u …

# 71 # 71 #

#rightscale!

Refactor

Don’t Migrate Hold Off

Quick Wins Rank Your Apps to Prioritize!

App 9

App 7

App 2

App 3

App 5

App 1

App 4

App 8

App 6

Busi

ness

Impa

ct

Technical Fit

# 72 # 72 #

#rightscale!

4 Common Starting Points!Marketing Campaigns

Mobile Apps

Self Service Test & Dev

Batch Processing

# 73 # 73 #

#rightscale!

Your Cloud Team: Org Implications!

Create a cloud team with a mix of new and existing talent Evaluate existing processes, tools are only part of the story Focus on business drivers – agility, efficiency, new markets, opex

# 74 # 74 #

#rightscale!

A Cloud Itinerary!•  Lay out your cloud strategy

•  Understand your Business Value Tracks •  Develop your goals, what you want to accomplish •  Determine how you will evaluate success

•  Select applications and use cases based on ROI •  Start with the best, not the worst, technical fit •  Align to meaningful business impact •  Favor greenfield and cloud-friendly applications

•  Get started •  Stand up an application on a public cloud •  Run a POC private cloud •  Start using tools that will make scaling your cloud strategy easier