The Build Up To a Great Stand Up 3-Step Process
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The Build Up To a Great Stand Up
3-Step Process
“ If we can’t communicate, we will fail to reach our goals.” — Barry Pruitt
Link Your Message with a Short Story to Affect the Brain
NEURAL COUPLINGA story activates parts in the brain that allow the listener to turn the story into their
own ideas and experience.
Link Your Message with a Short Story to Affect the Brain
DOPAMINEThe brain releases dopamine
when it experiences an emotionally-charged event,
making it easier to remember and with greater accuracy.
NEURAL COUPLINGA story activates parts in the brain that allow the listener to turn the story into their
own ideas and experience.
Link Your Message with a Short Story to Affect the Brain
CORTEX ACTIVITYWhen processing facts, two different areas of the brain activate. Two is better than
one.
DOPAMINEThe brain releases dopamine
when it experiences an emotionally-charged event,
making it easier to remember and with greater accuracy.
NEURAL COUPLINGA story activates parts in the brain that allow the listener to turn the story into their
own ideas and experience.
Link Your Message with a Short Story to Affect the Brain
CORTEX ACTIVITYWhen processing facts, two different areas of the brain activate. Two is better than
one.
MIRRORINGListeners will experience
similar brain activity to each other when it’s a good story.
DOPAMINEThe brain releases dopamine
when it experiences an emotionally-charged event,
making it easier to remember and with greater accuracy.
NEURAL COUPLINGA story activates parts in the brain that allow the listener to turn the story into their
own ideas and experience.
Link Your Message with a Short Story to Affect the Brain
3-Step Process: Link Your Message with a Short Story
How to Prepare For Your Message to Be Heard,
Understood, & Embraced
Pack the listener’s mental bag and take them to your story,
explain your diagram, or offer your statistics.
STORY
3-Step Process: Link Your Message with a Short Story
1
Pack the listener’s mental bag and take them to your story,
explain your diagram, or offer your statistics.
STORYMake a clear and specific request of your audience. TELL them what you want
them to do.
POINT
3-Step Process: Link Your Message with a Short Story
1 2
Pack the listener’s mental bag and take them to your story,
explain your diagram, or offer your statistics.
STORYMake a clear and specific request of your audience. TELL them what you want
them to do.
POINTTell your audience how
THEY will gain or benefit by doing what you ask.
BENEFIT
3-Step Process: Link Your Message with a Short Story
1 2 3
BUILD Your Message in REVERSE Order
THEIR BENEFIT: Example - We’ll reduce the overlap of projects and the related costs, gain the synergy of the team working in alignment, and reduce wasted time and resources spent on unnecessary projects.
BUILD Your Message in REVERSE Order
POINT: Example - We should standardize project methodology and require all project managers to use it.
BUILD Your Message in REVERSE Order
STORY: Example - Gartner research indicates that over 75% of high performing organizations have a clear project management methodology with required approval steps and closeout. It often includes a committee that prioritizes projects by value to the overall organization.
BUILD Your Message in REVERSE Order
PLAY Your Message FORWARD
STORY: Gartner research indicates that over 75% of high performing organizations have a clear project management methodology with required approval steps and closeout. It often includes a committee that prioritizes projects by value to the overall organization.
PLAY Your Message FORWARD
PLAY Your Message FORWARD
STORY: Gartner research indicates that over 75% of high performing organizations have a clear project management methodology with required approval steps and closeout. It often includes a committee that prioritizes projects by value to the overall organization.
POINT: Standardize our project methodology and require all project managers to use it.
THEIR BENEFIT: We’ll more quickly eliminate projects that don’t make sense, gain team synergy from working in alignment, and reduce wasted time/resources spent on projects.
POINT: Standardize our project methodology and require all project managers to use it.
PLAY Your Message FORWARD
STORY: Gartner research indicates that over 75% of high performing organizations have a clear project management methodology with required approval steps and closeout. It often includes a committee that prioritizes projects by value to the overall organization.
Your STORY Reach Your Goals With more persuasion & more quickly!
PersuasionMagic
THEIR Benefit
Your POINT
Listen first [email protected]
Put it all together 3-Step Process
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