3 Social Media Account Management Tips for LA CPAs (SlideShare)

3 Social Media Account

Management Tips for LA CPAs

Courtesy of FPA Technology Services, Inc.

http://www.TechGuideforLACPAs.com

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Craig PollackFounder & CEO

Whether (or not) your firm

has the luxury of having

a dedicated marketing division

to manage your social media

activity,

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there are effective ways to

demonstrate your accounting

expertise

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and become as adept

at social media account

management as you are

at managing your client’s

financial matters

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Here are three

recommendations

to help your LA CPA firm

succeed at social media

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1. Balance Posting, Listening,

and Responding

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If you are finding it difficult

to listen and react on multiple

social media streams, try using

listening tools like HootSuite,

Google Alerts, or IceRocket

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2. Find Ways to Schedule

and Automate Your

Social Signals

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Check out IFTTT (If This Then

That) as a way to set up an

“echo” effect of your posts

on social media channels

where you aren’t as active,

but still have a following

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3. You Don’t Have

to Be All Business –

You Do Have to Be Likeable

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Try to tone down the corporate

speak on social media

and let a little of your

sense of humor shine through

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Social media account

management is most effective

if you choose a few channels

you find effective and

comfortable

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Have you found effective ways

to build a vibrant, targeted

following on social media?

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Craig PollackFounder & CEO

Let us know about it in the

Comments section below

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