3 Reasons Why Six Sigma Is Ideal For Semiconductor Sales And Marketing

25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210Website: www.NWCPE.comPhone: +1 (503)-610-3166

3 REASONS WHY SIX SIGMA IS IDEAL FOR SEMICONDUCTOR SALES AND MARKETING

25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210Website: www.NWCPE.comPhone: +1 (503)-610-3166

There’s hardly an industry more volatile than that of semiconductors. Even Forbes has called it a crazy industry because of its constant see-saw between high revenue and ever declining price points.

Part of the pressure on sales and marketing professionals in this area comes from the constant demand for better and cheaper products. What was once new and ahead of the trends six months ago is now obsolete in the eyes of savvy users.

25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210Website: www.NWCPE.comPhone: +1 (503)-610-3166

Thus, marketing and sales teams need a solid, data-driven approach to maximizing financial returns. Let’s dive into 3 reasons why Six Sigma is that approach.

25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210Website: www.NWCPE.comPhone: +1 (503)-610-3166

1. It Adds Up to A Faster Cycle Time

As mentioned earlier, there’s a constant demand in this industry, perhaps more than any other, to produce products that are consistently faster, better and cheaper than the previous output.

Long cycle times are, therefore, deadly. To keep up with the demand, organizations need a way to consistently hit deadlines. The DMAIC process lends itself to this goal perfectly with the elimination of non-value added processes, proper definition of the process map, and carefully developed standards and procedures. 

In turn, the sales and marketing teams have a better product to pitch at a faster turn-around time, giving them an edge on the competition.

“25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210Website: www.NWCPE.comPhone: +1 (503)-610-3166

Enjoying this interesting approach to sales and marketing? Share the knowledge with your colleagues.

25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210Website: www.NWCPE.comPhone: +1 (503)-610-3166

2. It Generates Greater Customer Satisfaction

The long-term success of a company is determined by the satisfaction of customers, no matter the service or product. Sales and marketing teams who can tap into happy customers to bring in more leads will build an evergreen, ever-growing base.

Instead of guessing what meets the needs of a customer, Six Sigma exceeds those needs by first defining the customer’s vision of quality and reducing failures to consistently meet those quality targets.

“25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210Website: www.NWCPE.comPhone: +1 (503)-610-3166

By the way, if you’d like more tips on meeting quality targets, subscribe to our newsletter for a regular dose of Six Sigma related content.

25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210Website: www.NWCPE.comPhone: +1 (503)-610-3166

3. It Brings Smart Data to Marketing and Sales

Marketing and sales approaches have the tendency to rely too much on instincts. In the semiconductor industry, there’s no time to lose on a poor guess or misguided hunch.

Surprisingly enough, the foundation of Six Sigma can be effectively applied to sales and marketing goals. Teams can get started by defining their goals, the subsequent steps to achieve them and tools for measuring success.

25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210Website: www.NWCPE.comPhone: +1 (503)-610-3166

Not sure it can be done? This in-depth case study details how one Ontario municipality eliminated excess costs and improved productivity by applying Six Sigma to their marketing and advertising campaigns. If it can improve the results of a government organization, it can certainly revolutionize sales and marketing in the dynamic semiconductor industry.

So, instead of looking at Six Sigma as a means of enhancing just the products of your industry, use it as a comprehensive approach to align your sales, marketing, and production efforts to the same goal.

25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210Website: www.NWCPE.comPhone: +1 (503)-610-3166

To maximize your sales and marketing results, sign up for the Northwest Center for Performance Excellence’s Winter/Spring 2016 Six Sigma courses.

These courses are offered at Portland State University, both independently and as a series to earn a certification as a Six Sigma Yellow Belt, Green Belt or Black Belt.

“25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210Website: www.NWCPE.comPhone: +1 (503)-610-3166

And remember to follow Steve Zagarola right here on LinkedIn for more insight into the Six Sigma and the semiconductor industry.