3 Ravi Summar Project

8/12/2019 3 Ravi Summar Project

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CHAPTER 1

1.1 INTRODUCTION

1.1.1 INTRODUCTION ABOUT MARKETING

Marketing in simple terms can be said to be A human activity directed at satisfied

needs and wants through an exchange process . Marketing as a functional area of management

is becoming extremely important as compared to other fields. All decisions in modern business

organization revolve around information related with marketing decision making situations,

which are characterized by Distribution Strategy, Channel members and Product decisions. The

Product Decisions, customers assess a product s value by looking at many factors including

those that surround the product.

1.1.2 MARKET:

The set of all actual and potential buyers of a product or service.

1.1.3 MARKETING:

A social and managerial process whereby individuals and groups obtain what they need

and want through creating and exchanging products and value with others.

1.1.4 MARKETING MANAGEMENT:

The art and science of choosing target markets and building profitable relationships with

them.

1.1.5 CUSTOMER SATISFACTION:The extent to which a products performance matches a buyers expectations.

1.1.6 MARKETING MIX:

The set of controllable tactical marketing tools product, price, place, and promotion that

the firm blends to produce the response it wants in the target market.

1.1.7 DEVELOPING THE MARKETING MIX:

Once the companies have decided on its overall competitive marketing strategy, it is ready

to begin planning the details of the marketing mix, one of the major concepts in modern

marketing. The marketing mix is the set of controllable, tactical marketing tools that the firm

blends to produce the response it wants in the target market.


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1.1.8 GUIDE TO CREATING AN EFFECTIVE MARKETING PLAN:

Programs for highway professionals, and publicity aimed at raising awareness among both

the highway community and the driving public. One tool that has proven helpful is an effort

focused on how to deploy specific innovations faster. For this effort, three innovations with

national significance were selected as pilots and designated vanguard technologies because of

the innovative ground breaking approach they were to take. For each of the technologies, a

dedicated deployment team was established, using individuals from throughout the Federal

Highway Administration as partners. The teams first task was to develop a marketing plan,

complet e with their first years strategies and budget. The approach to developing a marketing

plan came from that effort.

1.1.9 WHAT DOES MARKETING REALLY MEAN?

Most people think that marketing is only about the advertising and/or personal selling of

goods and services. Advertising and personal selling, however, are just two of many activities that

fall under marketing

The new definition of marketing, as released by the American Marketing Association, is:

Marketing is an organizational function and a set of pro cesses for creating, communicating and

delivering value to customers and for managing customer relationships in ways that benefit the

organization and its stakeholders. In general, marketing is identifying the particular wants and

needs of a target audience, and then going about satisfying their needs. More simply: marketing is

finding a need and filling it. This involves identifying and doing market research on your target

audience(s), analyzing their needs, and then determining strategies and allocating resources to

mesh your innovation with solving their problem.

1.1.10 THE KEY TO AN EFFECTIVE PLANThe key to developing an effective marketing plan is to center it on one premise: How

your technology or innovation will benefit your target audiences--from their perspective. The plan

will then naturally focus on strategies that not only increase awareness, but also most importantly

encourage and persuade your audiences to embrace your innovation. Naturally, you must have a


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good understanding of the innovation. More important, however, is that you have an

understanding of the target audience.

1.1.11 PRELIMINARY TASKS

The following tasks will lead you through the meat of plan development. They will help

you think through important aspects of your plan, then provide you with the critical elements that

will comprise your living document..

1.1.12 BUILDING YOUR TEAM

Initially, either you or another highly respected, motivated individual needs to be

identified as the team leader. Next, bring people from different highly specialized areas together

to address a shared goal, which will build a powerful foundation for successful marketing of yourinnovation. Key stakeholders and champions should be identified to drive the creation and

ongoing development of an effective marketing plan. A team should include not only leaders in

the organizational area in which the technology falls, but also those individuals who will be asked

to deliver the technology. The classic example is the one in which a case of brochures promoting

a particular technology mysteriously shows up at a field office with no prior indication of what

they are or how they are to be used. More appropriate would be to have included the field

specialists in the team, or at least in progress updates on developing the marketing plan as it goes

along. Expertise in market research, marketing plan development, and marketing communications

tools is also required on the team.

1.1.13 DEVELOPING THE PRELIMINARY MARKETING PLAN

Over the next several weeks, it will be the task of the team leader and the marketing

specialist to come up with a preliminary marketing plan. Much of this effort will involve market

research to determine details about the various attributes of the target audience, needs for training

or workshops, potential requirements for the team in terms of delivering the technology, and so

forth. This preliminary plan should not be merely an overview, but a full blown plan, complete

with goals, description of the technology, target audience, proposed communications/promotional

tools and their costs, and activities which need to be done by team members to assure faster

deployment.


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1.1.14 IDENTIFY AND DEFINE TARGET AUDIENCES

Determine target audiences for your innovation and describe them. Identify who are the

Beneficiaries and users of the innovation and who are the authorized decision-makers whom you

have to convince to adopt the innovation. Next, develop a table that illustrates market

demographics. Useful table headers may include:

Audience.

Characteristics (education level, occupation).

Obstacles/issues.

Opportunities/needs.

Targeted message.

1.1.15 BACKGROUND DEVELOPMENT

Target markets, including vendors, media and strategic partners, will want background

information that provides details of your industry/segment and the history or path that led to the

technology or innovation. This helps tell your story, as well as equipping key audiences and

opinion leaders with information that helps them understand the full picture and arms them to

persuade others. Also, consider using charts, diagrams, and flow charts, which are appealing to

people who learn visually.

1.1.16 BRAINSTORM MARKETING STRATEGY

Your marketing strategy should focus on where we are now, where we want to be, and

how were going to get there. Under the umbrella of the marketing strategy, your plan will

outline the tactics (or activities) that detail specifically how you will get there

1.1.17 BRAINSTORM MARKETING GOALS

Brainstorm and draft quantifiable, measurable marketing goals. For instance, your goals

might be to gain at least five strategic partners/champions to help diffuse your innovation duringthe first six months to have successful implementation of your innovation/technology by X

number of target organizations. Your goals might include X face-to-face visits with target

audience members by a certain date, a certain number of exposures in trade publications, or a

certain number of presentations at workshops, showcases or conferences.


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1.2 REVIEW OF LITERATURE

Hack man (1983) defines team as a social system that consists of at least two members

who share responsibility for a team product or service, recognize themselves as a group and are

recognized as such by others as well.

Lutherans (1995) refers Katzenback and Smith (1993) to differentiate between teams and

traditional work groups by pointing out that teams go beyond traditional formal work groups by

creating a collective output as well as synergistic effects. Teams can be formed for any purpose

and may be categorized as advice teams, production teams, project teams, action teams cross-

functional teams, self managed teams (Lutherans 1995) and/or virtual teams .

Ancon a and Chong (1999) have found that teams enhance the ability to survive, improveand adapt to the changing circumstances. Chang and Lee have revealed that an organization learns

through acquiring, retaining and transferring knowledge.

Chang and Lee (2001) have also cited the findings of Kilgore (2001) on collective

learning by asserting that certain learning behaviors originated from collective system and social

interaction lead to the emergence of collective learning products such as shared ideas, beliefs,

mental models, knowledge and action and help individuals to engage in integration process. As

such, team learning can be regarded as a social phenomenon.

Christopher et al . (2003) found that the use of teams provides the merits of empowering

people to utilize their abilities effectively which allows the managers to focus their attention on

strategic priorities instead of just supervising the subordinates which eventually not only

improves their efficiency (Entrekin and Court 2001) but also brings knowledge, skills and

experience to the workplace (Avery 2000). These intellectual assets help in operating the

organization effectively and efficiently (Brooks 1994) through creating synergies (Jassawalla and

Sashittal 1999). The enhancement of team learning accumulated through the deployment of cross-

functional teams helps in gaining greater competitive advantage (Banker, Field, Schroeder and

Sinha 1996), enhancing continuous improvements of quality, innovation, customer satisfaction

(Boyett and Conn 1991) as well as the employee satisfaction; reducing cost and improving

adaptability to the technological change Analyzing the aspects of individual and team learning has

considerable potential to enhance understanding of the organizational learning (Hayes and


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Allinson 1998; Lundberg 1995). It has been profoundly recognized that organizations can learn

better if teams in the organizations learn collectively through experience and knowledge sharing

among individuals (Bain 1998; Bernnett, Kremer and OBrien 1994; Berg 19 93; (Brown and

Duguid 1998).

Loewen and Loo ( 2004) in the context of importance of team learning quote words of

Senge, Roberts, Ross, Smith and Kleiner (1994: p.354) as history has brought us to a moment

where teams are recognized as a critical component of every enterprise - the predominant unit for

decision making and getting things done. Team learning is the essence of organizational learning

and change (Senge 1992).

VanderVegt and Bunderson (2005) to reflect a positive association of team performance

with the team learning behaviors such as asking questions, challenging assumptions, evaluating

alternatives, seeking feedback, experimenting, reflecting on results, detecting, discussing andcorrecting errors, and reflective communication. Although considerable research has been done

on the learning in organizations yet relatively little is known about team learning (Edmondson

1999). Moreover, Edmondson (1999) has revealed that the empirical work on team learning is

limited and/or attitudinal outcomes which may be used in order to inv estigate teams effectiveness

in organizations (Argote and McGrath 1993, Barrick, Bradley, Kristof-Brown and Colbert 2007;

Goodman, Ravlin and Schminke 1987; Stewart 2006).

A.C. Nielsen (2006) estimates that U.S. retailers spent 26.7 billion dollars on promotions

in 2006. Given such wide use and the magnitude of the dollars spent, managers and academicians

have a great interest in understanding how consumers react to retail price promotions and how it

affects retailer profitability. In designing promotions and allocating the limited resources across

various promotion types, retailers also have to know which performance measure is being

affected most and by which type of promotion. In this dissertation, we investigate the role of

retailer promotion in the market place from both consumers and retailers perspectives. The first

part focuses on identifying the drivers of and gains from different patterns of cherry picking

behavior of individual consumers. The rest of the dissertation analyzes the relative effects of

various types of promotional pricing strategies (e.g. loss leader, feature) on the different

dimensions (traffic, sales, profit) of performance measures at aggregate (store) and disaggregate

levels (category). Weekly price promotions are a pervasive feature of grocery retailing. A.T.


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Kearney (2006) estimates that retailers spend from 5 to 10% of their gross revenues in a category

on promotions.

Stewart (2007) study the effects of various kinds of promotional pricing strategies offered

by the store on its performance (traffic, sales and profit) at aggregate (store) level and whethersuch effects translates to disaggregate levels (category). Based on this research, among the few

key things, we will be able to study the: (1) Overall impact of loss leader pricing strategy and

feature pricing strategy on store performance; (2) Estimate the cross-category relationship

between promotional pricing and performance. The scope of our analysis is unique both in terms

of the types of promotions and the breadth of categories covered.

Mathieu, Rapp and Gilson (2008) regard team as collectives who exist to perform

organizationally relevant tasks, share one or more common goals, interact socially, exhibit taskinterdependencies, maintain and manage boundaries, and are embedded in an organizational

context that sets boundaries, constrains the team, and influences exchanges with other units in the

broader entity.

Amresh Kumar (University at Buffalo) (2009) The general feeling in the industry has

been that grocery supermarkets have been quite successful in stimulating loyalty card usage by

their customers, but not much in leveraging the true benefits of loyalty card programs in using the

transactional level and consumer information data from such programs to develop value-added

insights for strategic decision making. Therein lies the motivation of this dissertation research.

The goal of this research is to demonstrate how the typical data generated fro m retailers loyalty

card program can be used to gain powerful insights that are relevant not only in the context of

marketing dashboard applications for retailers but also in terms of better understanding of retail

market dynamics in academic research. Specifically, the research is organized into two essays

focusing on the use of such data in the context of two distinct strategic areas for retailers: (1) price

promotions; and (2) product assortment.


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1.3 INTRODUCTION TO THE STUDY

1.3.1 OBJECTIVES OF THE STUDY

Primary objectives:

To study on the Effectiveness of marketing team in Nest Builders, Chennai

Secondary objectives:

To find the effectiveness of communication of marketing team with the customers.

To assess customer expectation and perception level of service quality.

To examine the factors influencing the customers about the services of Nest Builders

To measure the level of satisfaction derived by the customers

To know factors to improve quality of the Nest Builders.

1.3.2 NEED FOR STUDYCustomer satisfaction level is the factor which has got its own importance in the

industrial marketing. A better satisfaction level to the customer means it is a good image of the

company. So many organizations are providing good services and quality to the customers. And

company image is one of the most important for growth so the companies should have for

provides better service, quality, quantity, price, to the customers until they satisfy with product.

So this study helps to find out the attributes and satisfaction level of the customers which helped

company to provide better service to customers.

1 .3.3 SCOPE OF THE STUDY

This Scope of Work includes the detailed scope of services that Builders will perform for

Client. Builders will provide services related to Clients strategic marketing communications

needs in the areas of brand planning as it pertains to communications, media planning and buying,


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creative, and research. Manage overall relationship with Client, as well as its media and

interactive builders of record. Provide strategic brand insight and direction that pertain to

marketing communications at the corporate and product level. Act as primary contact for Clients

team, channeling questions and requests.

1.3.4 LIMITATIONS OF THE STUDY

Every attempt will be obtain the error free and meaningful result but as nothing in this

is100% perfect I believe that there wills still the chance for error on account of following:

1. Time pressure and fatigue on the part of respondents and Interviewer.

2. Courtesy bias.


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CHAPTER 2

INDUSTRIAL & COMPANY PROFILE

2.1 INDUSTRIAL PROFILE

The size of the Construction industry is around Rs. 2.1 trillion 1 in 2008. The Construction

sector in India is the second largest economic activity after agriculture and provides employment

to about 33 million people. India's Construction industry has grown at a Compounded Annual

Growth Rate (CAGR) of about 11.1% over the last eight years on the back of massive

infrastructure investment and rapid rise in housing demand. Foreign Direct Investment (FDI)

inflow into the sector during 2007-08 is estimated to be around Rs. 240 billion. Spending on

infrastructure sectors such as ports, power plants and roads is projected at more than Rs. 2.5

trillion annually for the next six years, and will require 92 million man years of labour2.

Construction investment accounts for around 52.4% of the Gross Fixed Capital Formation

in India. Investments in Construction have a positive domino effect on supplier industries, thereby

contributing immensely to economic development. The Construction sector has strong linkages

with various industries such as cement, steel, chemicals, paints, tiles, fixtures and fittings. While

in the short term it serves as a demand booster, in the long term it contributes towards boosting

the infrastructure capacity.

Real Estate Sector

In terms of GDP contribution, Real Estate sector is estimated at around Rs. 504 billion in

2007-08. The market size of the Indian real estate sector is estimated to be around Rs. 2,643

billion in 2007-08. The sector has been growing at a CAGR of 12%. It is constituted of the

Residential, Commercial and real estate activities of Special Economic Zones.

Residential

At around Rs. 2,171 billion, the housing sector is estimated to grow at 12% in the long

term. Demand for housing is estimated to be around 4.8 million houses per year over the Eleventh

Five Year Plan period. In addition to the need for new housing tenements, the demand is also

likely to be fuelled by the housing shortages already prevalent in several states. The shortage of


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housing across several states amounts to about 25 million houses in the period of the Eleventh

Five Year Plan.

Demand drivers for Residential Sector

Favorable demographics - The demographics work strongly in favour of the Indian

Construction industry. India is the second highest populated country in the world after China.

India's estimated population as of March 2008 is 1.14 billion, while the average age of Indians is

26 years. The demographic profile indicates that India's working population forms around 61% of

the total population. India is and will remain one of the youngest countries in the world for some

time. The strong economic growth led to sharp income generation, which led to rise in middle

class segment. India currently has around 260 million persons in the middle class segment. This

segment's rising purchasing power and propensity to consume is expected to drive and support arobust growth rate of the economy in the coming years. The middle class along with robust

macro-economic scenario and changing demographic profiles has a major role to play in the

growth and emergence of the Construction industry in India.

Commercial/Retail Construction

The rapid growth of the Indian economy has had a significant impact on the demand for

commercial property to meet the needs of business, by way of offices, warehouses, hotels and

retail shopping centres. Growth in commercial office space requirement is led by the burgeoning

outsourcing and information technology (IT) industry and organised retail. For example, IT and

ITES alone is estimated to require 150 million square feet across urban India by 2010. Similarly,

the organised retail industry is likely to require an additional 220 million square feet by 2010.

Special Economic Zones

Over the next five years, growth in investments in Indian Industry will be driven by strong

capacity additions, led by strong growth in demand and high existing operating rates. Special

Economic Zones (SEZs) will be at the forefront of this growth. About 315 SEZs which have been

notified as of now, of which about 202 belong to the IT/ITES Sector.


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Infrastructure

With the government's focus on infrastructure development along with the active

participation of the private sector, this segment is growing rapidly. The Power, Irrigation,

Transportation including Roadways, Railways, Airports and Ports, Urban Development andCommunications sectors have witnessed investments of Rs. 6.9 trillion over the Tenth Five Year

Plan (10th FYP) and will witness around Rs. 14.8 trillion in the Eleventh Five Year Plan (11th

FYP). India's infrastructure is set to improve rapidly with an estimated CAGR of 15%. Public

spending would continue to dominate this sector. The Government of India projects that for the

economy to grow at 9% per annum over the Eleventh Plan period the Gross Capital Formation in

the infrastructure should increase from 5% of GDP at the start of the Tenth Plan to around 9% at

the end of the Eleventh Plan. The central government would contribute 37%, the state

governments 32% and the private sector would contribute 31% of the total investments in

infrastructure for the next five years.

Urban Infrastructure

Indias total urban population is around 285 million, which is 30% of Indias population.

There has been significant growth of the urban population over the past decade and the trend is

expected to continue. This warrants an urgent up-scaling and up-gradation of urban infrastructure.

This sector is expected to be the second-largest contributor to infrastructure investments after

roads. Urban Infrastructure covers basic civil services such as water supply, sewerage, solid waste

management and urban transportation. Water supply and sanitation projects alone offer scope for

Human Resource and Skill Requirements in Building, Construction Industry and Real Estate

Services annual investment of Rs. 294 billion. Urban infrastructure investments will get a boost

from the Jawaharlal Nehru Urban Renewal Programme. The programme was started in 2005-06

to enable sustainable urban infrastructure development of 63 mission cities. Under this scheme,

the programme receives Rs. 500 billion as central assistance and Rs. 500 billion from stategovernments and urban local bodies. Rs. 3.3 trillion was allotted under the City Development

Plans scheme. Some other notable schemes for urban development include the Rs. 28 billion sub-

mission on infrastructure development scheme and the Rs. 11.7 billion additional central scheme.

Currently, 100% foreign direct investment (FDI) under the automatic route is allowed in

townships, housing, built-up infrastructure and construction-development projects. Urban


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transport development is currently supported by the National Urban Transportation Policy

(NUTP).

Utilities (Power and Irrigation)

India has a power generation capacity of 122 GW. The sector has been growing at a

Compound Annual Growth Rate of 4.6% over the last four years. India has the fifth largest

electricity generation capacity in the world. The Ministry of Power has formulated a blueprint to

provide reliable, affordable and quality power to all users by 2012. This calls for an investment of

Rs. 3.7 trillion in the next five years. The gross electricity requirement by the end of the Eleventh

Plan projected by the Planning Commission Working Group on Power is 1,038 Billion Unit (BU)

and peak demand estimation is 1,51,000 MW. To fulfill the estimated electricity demand

requirement, the Working Group recommended the capacity addition programme initially of

78,530 MW and updated at 78,577 MW during the Eleventh Plan.

Market Structure of Construction Industry

The Construction industry is highly fragmented, as the entry barriers are low due to less

fixed capital requirements. Reportedly, in 2004, over 3 million construction entities (including

housing contractors) existed, of which only around 28,000 were registered.

However, there is more fragmentation in the housing segment than the

industrial/infrastructure segment, as the unorganized sector accounts for 75% of the same.

Furthermore, the industrial/infrastructure sector requires far more technical expertise. Around

96% of construction companies are classified as small and medium enterprises.


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2.2 Company profile

History

Nest Builders

As a first generation, family owned and operated business, the foundation for The Nest

Builders and Promoters success has been a process that facilitates the quick delivery of the

finished product. Our company is located at the cities of Chennai, Hyderabad and Bangalore. We

are an experienced and dynamic construction firm consisted by a team of professionals. We

provide the skills and equipment to plan and deliver all type of buildings, regardless of size and

complexity, on time and within budget, making your dream home a reality.

The Nest Builders and Promoters have been building high-quality modular homes since 2000,

with a focus on residential housing. We constantly reassess our procedures and processes to

continuously improve the quality, cost and hassle free delivery of our homes. We continue a

tradition of excellence that has been a hallmark of the company since 2000.

In each and every case, The Nest Builders and Promoters hands-on management style has ensured

the highest level of customer service and satisfaction. Building a custom home can be one of the

most rewarding achievements you will ever have. We pride ourselves on getting you threw this

process effortlessly. It doesn't take long to see what makes The Nest different. Our passion shows

in the design of our properties, the attention we give our customers, and the integrity of every

deal. That's how we have become one of the successful firms.

Excel in Quality

The building process starts and ends with quality materials and processes. Because we

build in numerous states, all of our raw materials must pass rigorous national quality standards.

Excel in Efficiency and commitment

Client satisfaction is Nest's ultimate priority. We enjoy working directly with the client from

inception to completion. We are on the job continuously to insure the attention to detail that youdeserve. We understand your time is valuable so we are available to meet any day of the week.

We work hard to keep excellent relationships with our clients both during and after the

construction of their home. Our most effective advertisement is a glowing referral from a satisfied

client.


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Company logo

Vision:

Recision master builders will continue to construct high quality projects with even greater

levels of communication and planning and sub contractors will shine through as the key to our

success.

Mission:

Recision master builders is recognized as a leading renovation builder in Melbourne who

always strive to build the highest quality homes with the best available assets to our business. And

we especially realize their teamwork is essential in the delivery of the overall project.

Mile stone:

Nest builders completed 96 projects up to 2013.

At 2005-2007 our Swank project with 42 flats successfully launched at Sholinganallur.

At 2007-2009 our Aurora project with 25 flats successfully launched at Manapakkam.

At 2009-2012 our Beaut project with 29 flats successfully launched at Thoraipakkam.


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2.3 Organizational structure

CHAIRMAN

MARKETING

MARKETINGMANAGER

MARKETINGASST.MANAGER

MARKETINGEXECUTIVE

LEGAL

LEGAL

CONSULTANT

LEGAL ADVISOR

LEGALEXECUTIVE

DESIGN

DESIGNOR

EXECUTIVE

ADMIN

ADMINMANAGER

ADMINASST.MANAGER

ADMINEXECUTIVES

FINANCE

FINANCEMANAGER

FINANCEASST.MANAGER

FINANCEINCHARGE

PURCHASE

PURCHASEMANAGER

PURCHASEEXECUTIVES

PROJECT

PROJECTDEVELOPMENT

OFFICER

QUANTITYSURVEYOR

SITE ENGINEERS


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CHAPTER 3

RESEARCH METHODOLOGY

The American marketing association defines Research as, The Systematic gathering,

recording and analyzing of data about problems relating to the marketing of goods and services

In the process of conducting such a study researcher has followed the following

methodology to collect the necessary data and to draw useful inference.

3.1 RESEARCH DESIGN:

A Research Design is the arrangement of conditions for collection and analysis data in a

manner that aims to combine relevance to the researcher purpose with economy in procedure.

Research design provides the glue that holds the research project together. A design is

used to structure the research, to show how all of the major parts of the research project, the

samples or groups, measures, treatments or programs, and methods of assignment work together

to try to address the central research questions.

The research design undertaken for the study is Descriptive Research Design. A study,

which wants to portray the characteristics of a group or individuals or situation, is known

as Descriptive study. It is mostly qualitative in nature. The main objective of Descriptive study is

to acquire knowledge.

3.2 DATA COLLECTION METHODS:

The methods adopted for data collection are,

Primary data

Secondary data

PRIMARY DATA:

The Primary data are the first hand information, which are obtained by a study specially

designed to fulfill the data needs of the problem at hand. Proper care was taken to frame the


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questionnaire in such a manner that it should be easily understood in view of educational level of

the respondents.

Questionnaire method was adopted for the collection of primary data. The questionnaire

contains the following type of questions

Closed ended questions

Open ended questions

Multiple choice questions

SECONDARY DATA:

Secondary data was collected from various published Books, Journals, Periodicals and

Company Records.

3.3 SAMPLE SIZE AND SAMPLING METHOD:

SAMPLING TECHNIQUE:

It involves the process of selecting a portion of the population. There are two basic

sampling techniques, probability sampling and non- probability sampling. A probability sample is

defined as the sample in which every number of the population has a known non zero probability

of selection. If the sample units are selected on the basis of personal judgments, the sample

method is non- probability sample. Some sampling decisions is not a simple choice between two

methods. Simple random samples, stratified samples, quota samples, cluster samples and

judgment samples are some of the many types of samples may be drawn.

Convenience sampling technique was adopted here.

Convenience Sampling:

Convenient sample is obtained by selecting convenient population units. The method of

convenience sampling is also called as the chunk. Chunk refers to the fraction of the population

being investigated which is selected neither by probability nor by judgment but by convenience.

Convenience sampling are prone to bias by their very nature- selecting population elements which


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are convenient to choose almost always make them special or different from the best of the

elements in the population in some way.

SAMPLE SIZE:

Sample size of 50 respondents (customers)

3.4 STATISTICAL TOOLS

TOOLS USED FOR ANALYSIS:

Simple statistical tools like tabulation, percentage analysis.

TABULATION OF DATA:

From the survey the collected data for each question get tabulated according to the

response of the respondent.

Percentage Analysis:

The percentage analysis method can be used to find how many percentages of respondents

gave a particular choice of answer for a particular option.

Formula:

Percentage Analysis = No. of. Respondents favorable

100

Total No. of Respondent


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CHAPTER 4

ANALYSIS AND INTERPRETATION

TABLE 4.1AGE GROUP OF THE RESPONTENTS

INTERPRETATION:

From the above table I infer that 10% of the respondents are in the age group of 25-

35years. 22% of the respondents are in the age group of 36 - 45 years. 28% of the respondents are

in the age group of 46 - 55 years and, 40% of the respondents are in the age group of Above 56

years.

Hence, it can be analyzed that majority of the respondents are belonging to the age group

of above 56 years.

CHART: 4.1 AGE GROUP OF THE RESPONTENTS

Particulars Frequency Percent25-35 5 10.0

36-45 11 22.0

46-55 14 28.0

Above 56 20 40.0

Total 50 100.0

Above 56 46-55 36-45 25-35

Percent

40

30

20

10

0

Age group of the respondent


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TABLE 4.2: QUALIFICATIONS OF THE RESPONTENTS

Particulars Frequency Percent

Literate 38 76.0

Illiterate 12 24.0

Total 50 100.0

INTERPRETATION:

From the above table I infer that, 76% of the respondents are having educational

qualification. 24% of the respondents are not having educational qualification.

Hence, it can be analyzed that more than 3/4 of the respondents are having educational

qualification.

CHART: 4.2 QUALIFICATIONS OF THE RESPONTENTS

Qualification

illiterateliterate

P e r c e n

t

80

60

40

20

0

Qualification


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TABLE 4.3: SIZE OF THE FAMILY


1to3 20 40.0

3to5 15 30.05to7 10 20.0

Above 7 5 10.0

Total 50 100.0

INTERPRETATION :

From the above table I infer that, 40% of the respondents family size is 1 to 3, 30% of the

respondents family size is 3 to 5, 20% of the respondents family size is 5 to 7 and 10% of the

respondents family size is above 7

Hence, major section of respondents falls into the category of having 1to3 family

members.

CHART: 4.3 SIZE OF THE FAMILY

Size of the Family

Above 75to73to51to3

P e r c e n

t

40

30

20

10

0

Size of the Family


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TABLE: 4.4 COMMUNICATION SKILLS:


Outstanding 25 50.0

very good 15 30.0Good 10 20.0

Total 50 100.0

INTERPRETATION:

From the above table I infer that 50% of the respondents feel communication skill of

marketing team is outstanding. 30% of the respondents feel communication skill of marketing

team is very good and 20% of the respondents feel communication skill of marketing team isgood.

Hence, it can be analyzed that half of the respondents feel communication skill of

marketing team is outstanding.

CHART: 4.4 COMMUNICATION SKILLS:

communication skill

goodvery goodoutstanding

P e r c e n

t

50

40

30

20

10

0

communication skill


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TABLE: 4.5 FACTORS INFLUENCED TO BUY


Price 14 28.0

Quality 18 36.0

Service 11 22.0

company image 7 14.0

Total 50 100.0

INTERPRETATION :

From the above table I infer that 28% of the respondents are influenced by price. 36% ofthe respondents are influenced by quality. 22% of the respondents are influenced by service and

14% of the respondents are influenced by company image.

Hence, it can be analyzed that 36% of the respondents are influenced by quality in taking buying

decisions

CHART: 4.5 FACTORS INFLUENCED TO BUY

Factors influenced to buy

company imageservicequalityprice

P e r c e n

t

40

30

20

10

0

Factors influenced to buy


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TABLE: 4.6 ANALYSIS OF RESPONTENTS HAVING FLAT ONLY IN NEST

BUILDERS

Particulars Frequency PercentYes 42 84.0

No 8 16.0

Total 50 100.0

INTERPRETATION :

From the above table I infer that, 84% of the respondents bought flat only in nest builders.

16% of the respondents bought flat other than nest builders due to their convenience.

Hence, it can be analyzed that 84% the respondents bought flat only in nest builders.

CHART: 4.6 ANALYSIS OF RESPONTENTS HAVING FLAT ONLY IN NEST

BUILDERS

Having flat only in Nest Builders

NoYes

P e r c e n

t

100

80

60

40

20

0

Having flat only in Nest Builders


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TABLE: 4.7WAY TO KNOW ABOUT THE NEST BUILDERS


Flex boards 16 32.0

F.M Advertisement 14 28.0

Online activity 8 16.0

Friends Reference 12 24.0

Total 50 100.0

INTERPRETATION :

From the above table I infer that 32% of the respondents have come to know about nest

builders through flex boards. 28% of the respondents come to know about nest builders throughF.M advertisement. 16% of the respondents come to know about nest builders through online

activity and 24% of the respondents come to know about nest builders through their friends.

Hence, it can be analyzed that 32% of the respondents come to know about nest builders

through flex boards.

CHART: 4.7WAY TO KNOW ABOUT THE NEST BUILDERS

Way to know about the Nest Builders

Friends refernceOnline activityF.M AdverdismentFlex boards

P e r c e n

t

40

30

20

10

0

Way to know about the Nest Builders


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TABLE: 4.8 ATTRIBUTES BASED ON SATISFACTION LEVEL


Quality 17 34.0

Price 10 20.0

Service 16 32.0

Availability 7 14.0

Total 50 100.0

INTERPRETATION :

From the above table I infer that 34% of the respondents are very highly satisfied with

quality. 20% of the respondents are highly satisfied with price. 32% of the respondents are veryhighly satisfied with service. 14% of the respondents are averagely satisfied with availability.

Hence, it can be analyzed that 34% of the respondents are very highly satisfied with

quality of service.

CHART: 4.8 ATTRIBUTES BASED ON SATISFACTION LEVEL

Attributes based on satisfaction level

AvailabilityServicePriceQuality

P e r c e n

t

40

30

20

10

0

Attributes based on satisfaction level


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TABLE: 4.9 SATISFACTION LEVEL OF CUSTOMERS IN NEST BUILDERS


Yes 45 90.0

No 5 10.0

Total 50 100.0

INTERPRETATION:

From the above table I infer that 90% of the respondents are satisfied with flat in nest

builders. 10% of the respondents are not satisfied with flat in nest builders.

Hence, it can be analyzed that 90% of the respondents are satisfied with flat in nest builders.

CHART: 4.9 SATISFACTION LEVEL OF CUSTOMERS IN NEST BUILDERS

Satisfaction with flat in Nest Builders

NoYes

P e r c e n

t

100

80

60

40

20

0

Satisfaction with flat in Nest Builders


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TABLE: 4.10 SATISFACTION BROUGHT FROM NEST BUILDERS?


very highly satisfied 35 70.0

highly satisfied 10 20.0Satisfied 5 10.0

Total 50 100.0

INTERPRETATION :

From the above table I infer that 70% of the respondents are very highly satisfied with

nest builders. 20% of the respondents are highly satisfied with nest builders and 10% of the

respondents are satisfied with nest builders.

Hence, it can be analyzed that 70% of the respondents are very highly satisfied with nest

builders.

CHART: 4.10 SATISFACTION BROUGHT FROM NEST BUILDERS?

Satisfaction brought from Nest Builders

satisfiedhighly satisfiedvery highly satisfied

P e r c e n

t

60

40

20

0

Satisfaction brought from Nest Builders


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TABLE: 4.11 DISSATISFACTION BROUGHT FROM NEST BUILDERS?

INTERPRETATION:

From the above table I infer that 26% of the respondents are dissatisfied with area of nest

builders. 50% of the respondents are dissatisfied with advertisement of nest builders. 24% of the

respondents are dissatisfied with other things of nest builders.

Hence, it can be analyzed that 50% of the respondents are dissatisfied with advertisement

of nest builders.

CHART: 4.11 DISSATISFACTION BROUGHT FROM NEST BUILDERS?

Disatisfaction brought from Nest Builders

3.532.521.510.5

F r e q u e n c y

25

20

15

10

5

0

Histogram

Mean =1.98Std. Dev. =0.714

N =50


Area 13 26.0

Advertisement 25 50.0

Others 12 24.0

Total 50 100.0


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TABLE: 4.12 FLAT MADE PURCHASING EASIER AND CONVENIENT


strongly agree 18 36.0

Agree 12 24.0

Neutral 10 20.0

strongly disagree 4 8.0

Disagree 6 12.0

Total 50 100.0

INTERPRETATION:

From the above table I infer that 36% of the respondents are strongly agree with easy purchasing and convenient. 24% of the respondents are agree with easy purchasing and

convenient. 20% of the respondents are neutral with easy purchasing and convenient. 8% of the

respondents are strongly disagree with easy purchasing and convenient and 12% of the

respondents are disagree with easy purchasing and convenient.

Hence, it can be analyzed that 36% of the respondents are strongly agree with easy

purchasing and convenient.

CHART: 4.12 FLAT MADE PURCHASING EASIER AND CONVENIENT

Flat made purchasing easier and convenient

disagreestrongly disagreeneutralagreestrongly agree

P e r c e n

t

40

30

20

10

0

Flat made purchasing easier and convenient


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TABLE: 4.13 EFFORT OF MARKETING TEAM APPROACHING THE CUSTOMER

IS GOOD

Particulars Frequency Percentstrongly agree 15 30.0

Agree 13 26.0

Neutral 10 20.0

strongly disagree 7 14.0

Disagree 5 10.0

Total 50 100.0

INTERPRETATION:

From the above table I infer that 30% of the respondents are strongly agree with effort of

marketing team in approaching the customer is good. 26% of the respondents are agree with effort

of marketing team in approaching the customer is good. 20% of the respondents are neutral with

effort of marketing team in approaching the customer is good. 14% of the respondents are

strongly disagree with effort of marketing team in approaching the customer is good and 10% of

the respondents are disagree with effort of marketing team in approaching the customer is good.

Hence, it can be analyzed that 30% of the respondents are strongly agree with effort of

marketing team in approaching the customer is good.

CHART: 4.13 EFFORT OF MARKETINGTEAM APPROACHING THE CUSTOMER IS

GOOD

Effort of marketing team approching the customer is good

disagreestrongly disagreeneutralagreestrongly agree

P e r c e n

t

30

20

10

0

Effort of marketing team approching the customer is good


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TABLE: 4.14 E MAIL COMMUNICATION IS SUFFICIENT TO KEEP THE

CUSTOMERS

INTERPRETATION :

From the above table I infer that 36% of the respondents are strongly agree with email

communication is sufficient. 32% of the respondents are agree with email communication is

sufficient. 16% of the respondents are neutral with email communication is sufficient. 6% of the

respondents are strongly disagree with email communication is sufficient and 10% of the

respondents are disagree with email communication is sufficient

Hence, it can be analyzed that 36% of the respondents are strongly agree with email

communication is sufficient.

CHART: 4.14 E MAIL COMMUNICATION IS SUFFICIENT TO KEEP THE

CUSTOMERS

E mail communication is sufficient to keep the customers

6543210

F r e q u e n c y

20

15

10

5

0

Histogram

Mean =2.22

Std. Dev. =1.282

N =50


Agree 16 32.0 Neutral 8 16.0

Strongly disagree 3 6.0

Disagree 5 10.0

Total 50 100.0


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TABLE: 4.15 BASES FOR SELECTION OF FLAT


Vasthu 25 50.0

flat area 12 24.0

building design 13 26.0

Total 50 100.0

INTERPRETATION :

From the above table I infer that 50% of the respondents are choosing flat by preferring

vasthu. 24% of the respondents are choosing flat by preferring flat area and 26% of the

respondents are choosing flat by preferring building design.

Hence, it can be analyzed that 50% of the respondents are choosing flat by preferring

vasthu.

CHART: 4.15 BASES FOR SELECTION OF FLAT

Bases for selection of flat

building designflat areavasthu

P e r c e n

t

50

40

30

20

10

0

Bases for selection of flat


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TABLE: 4.16 FEELING ABOUT THE PRICE OFFER FROM NEST BUILDERS


Costly 16 32.0

Reasonable 20 40.0Cheap 14 28.0

Total 50 100.0

INTERPRETATION :

From the above table I infer that 32% of the respondents felt the price is costly. 40% of the

respondents felt the price is reasonable and 28% of the respondents are felt the price is cheap.

Hence, it can be analyzed that 40% of the respondents felt the price is reasonable.

CHART: 4.16 FEELING ABOUT THE PRICE OFFER FROM NEST BUILDERS

Feelings about the price offer from Nest Builders

3.532.521.510.5

F r e q u e n c y

20

15

10

5

0

Histogram

Mean =1.96Std. Dev. =0.781

N =50


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TABLE: 4.17 AREA OF FLAT BOUGHT FROM NEST BUILDERS


Entire OMR 40 80.0

Entire ECR 6 12.0Thiruvanmiyur 2 4.0

Choolaimedu 2 4.0

Total 50 100.0

INTERPRETATION :

From the above table I infer that 80% of the respondents are having flat at Entire OMR.

12% of the respondents are having flat at Entire ECR. 4% of the respondents are having flat atThiruvanmiyur and 4% of the respondents are having flat at Choolaimedu.

Hence, it can be analyzed that 80% of the respondents are having flat at Entire OMR.

CHART: 4.17 AREA OF FLAT BOUGHT FROM NEST BUILDERS

Area of flat bought from Nest Builders

ChoolaimeduThiruvanmiyur Entire ECREntire OMR

P e r c e n

t

80

60

40

20

0

Area of flat bought from Nest Builders


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TABLE: 4.18 FACTORS PERSUADED TO BUY FLAT


less price 15 30.0long life 25 50.0

new model 10 20.0

Total 50 100.0

INTERPRETATION :

From the above table I infer that 30% of the respondents are influenced by price of the

flat. 50% of the respondents are influenced by life of the flat and 20% of the respondents areinfluenced by model of the flat.

Hence, it can be analyzed that 50% of the respondents are influenced by life of the flat.

CHART: 4.18 FACTORS PERSUADED TO BUY FLAT

Factors persuaded to buy flat

new modellong lifeless price

P e r c e n

t

50

40

30

20

10

0

Factors persuaded to buy flat


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TABLE: 4.19 MEDIA OF ADVERTISEMENT ATTRACTED TO BUY?


Online advertisement 26 52.0

Flex boards 13 26.0Film advertisement 11 22.0

Total 50 100.0

INTERPRETATION :

From the above table I infer that 52% of the respondents are attracted by online

advertisement. 26% of the respondents are attracted by flex boards and 22% of the respondents

are attracted by film advertisement.

Hence, it can be analyzed that 52% of the respondents are attracted by online

advertisement.

CHART: 4.19 MEDIA OF ADVERTISEMENT ATTRACTED TO BUY

Flim advertisment

Flex boards

Online advertisment

Media of Advertisment attracted to buy


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TABLE: 4.20 AWARE OF THE FACILITIES PROVIDED BY NEST BUILDERS


Yes 44 88.0

No 6 12.0

Total 50 100.0

INTERPRETATION :

From the above table I infer that 88% of the respondents are aware the facilities of nest

builders and 12% of the respondents are not aware the facilities of nest builders.

Hence, it can be analyzed that 88% of the respondents are aware the facilities of nest

builders.

CHART: 4.20 AWARE OF THE FACILITIES PROVIDED BY NEST BUILDERS

No Yes

Aware of the facilities provided by Nest Builders


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TABLE: 4.21 SATISFACTION WITH THE CUSTOMER SERVICE


highly satisfied 26 52.0

Satisfied 20 40.0

Dissatisfied 4 8.0

Total 50 100.0

INTERPRETATION :

From the above table I infer that 52% of the respondents are highly satisfied with

customer service. 40% of the respondents are satisfied with customer service and 8% of the

respondents are neutral with customer service.

Hence, it can be analyzed that 52% of the respondents are highly satisfied with customer

service.

CHART: 4.21 SATISFACTION WITH THE CUSTOMER SERVICE

Satisfaction with the customer service dissatisfied satisfied highly satisfied

Percent

60

50

40

30

20

10

0

Satisfaction with the customer service


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TABLE: 4.22 DIFFICULTY TO CONTACT CUSTOMER CARE


Yes 10 20.0

No 40 80.0Total 50 100.0

INTERPRETATION :

From the above table I infer that 20% of the respondents are met difficulty while contact

customer care and 80% of the respondents are not met difficulty while contact customer care.

Hence, it can be analyzed that 80% of the respondents are not met difficulty while contact

customer care.

CHART: 4.22 DIFFICULTY TO CONTACT CUSTOMER CARE

Difficulty to contact customer care No Yes

Percent

80

60

40

20

0

Difficulty to contact customer care


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42

TABLE: 4.23 WHEN THE CUSTOMER MEET DIIFICULTY?

INTERPRETATION :

From the above table I infer that 52% of the respondents are met difficulty at morning.

36% of the respondents are met difficulty at after noon and 12% of the respondents are met

difficulty at evening.

Hence, it can be analyzed that 52% of the respondents are met difficulty at morning.

CHART: 4.23 WHEN THE CUSTOMER MEET DIIFICULTY?

When the customer meet difficulty

Evening AfternounMorning

P e r c e n

t

60

50

40

30

20

10

0

When the customer meet difficulty


Morning 26 52.0

Afternoon 18 36.0

Evening 6 12.0

Total 50 100.0


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TABLE: 4.24 SATISFACTION IN AFTER SALES SERVICE OF NEST BUILDERS


Highly satisfied 28 56.0

Satisfied 14 28.0

Neutral 8 16.0

Total 50 100.0

INTERPRETATION :

From the above table I infer that 56% of the respondents are highly satisfied with after

sale service of nest builders. 28% of the respondents are satisfied with after sale service of nest

builders and 16% of the respondents are neutral with after sale service of nest builders.

Hence, it can be analyzed that 56% of the respondents are highly satisfied with after sale

service of nest builders.

CHART: 4.24 SATISFACTION IN AFTER SALES SERVICE OF NEST BUILDERS

Satisfaction in after sales service of Nest Builders Neutral Satisfied Highly satisfied

Percent

60

50

40

30

20

10

0

Satisfaction in after sales service of Nest Builders


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TABLE: 4.25 RATING OF THE OVERALL PERFORMANCE OF NEST BUILDERS

INTERPRETATION :

From the above table I infer that 44% of the respondents are rated very high to the overall

performance of the company. 40% of the respondents are rated high to the overall performance of

the company and 16% of the respondents are rated average to the overall performance of the

company.

Hence, it can be analyzed that 44% of the respondents are rated very high to the overall

performance of the company.

CHART: 4.25 RATING OF THE OVERALL PERFORMANCE OF NEST BUILDERS

Rating of the overall performance of Nest Builders

AverageHighVery high

P e r c e n

t

50

40

30

20

10

0

Rating of the overall performance of Nest Builders


Very high 22 44.0High 20 40.0

Average 8 16.0

Total 50 100.0


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CHAPTER 5

FINDINGS, SUGGESTION AND CONCLUSION

Findings of the study

The following are the findings based on the study conducted at NEST BUILDERS on THE

EFFECTVENESS OF MARKETING TEAM.

1. 40% of the respondents are in the age group of above 56 Years.

2. 76% of the respondents are having educational qualification.

3. 40% of the respondents family size is 1 to 3.

4. 50% of the respondents feel communication skill of marketing team is outstanding.

5. 36% of the respondents influenced to buy by quality of flat.

6. 84% of the respondents bought flat only in nest builders.

7. 32% of the respondents have come to know about nest builders through flex boards.

8. 34% of the respondents are very highly satisfied with quality.

9. 90% of the respondents are satisfied with flat in nest builders.

10. 70% of the respondents are very highly satisfied with nest builders.

11. 50% of the respondents are dissatisfied with advertisement of nest builders.

12. 36% of the respondents strongly agree with easy purchasing and convenience in nest

builders.

13. 30% of the respondents strongly agree with effort of marketing team in approaching the

customer is good.

14. 36% of the respondents strongly agree with email communication is sufficient to contact.

15. 50% of the respondents are choosing flat by preferring vasthu in nest builders.

16. 40% of the respondents felt the price is reasonable in nest builders.

17. 80% of the respondents are having flat at OMR transferred by nest builders.

18. 50% of the respondents are influenced by life of the flat in nest builders.19. 52% of the respondents are attracted by online advertisement of nest builders.

20. 88% of the respondents are aware the facilities of nest builders.

21. 52% of the respondents are highly satisfied with customer service of nest builders.

22. 80% of the respondents are not met difficulty in contact customer care in nest builders.

23. 23.52% of the respondents are met difficulty at morning in unfacting.


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24.56% of the respondents are highly satisfied with after sale service of nest builders.

25.44% of the respondents are rated very high to the overall performance of the company.


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SUGGESTIONS AND RECOMMENDATIONS

Marketing team should improve their communication skill because 50% of their customers

suggest that. It will help to increase their sales.

Nest builders must concentrate on quality of flat because people expect it from them.

Nest builders should modify their advertisement method to attract more number of people

and influence them to buy.

Nest builders should allow credit sale, to motivate the people to buy more flats.

Marketing team should give more effort in approaching the people.

Nest builders should adopt new techniques of communication.

Nest builders should reduce price, it will attract low and middle class families also.

Nest builders should improve customer care service to increase sales of the company. Nest builders should provide maintenance after the sale of flat.

Nest builders should introduce modern techniques of construction which leads to timely

delivery of flat to their customers.


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CONCLUSION

A person with a high level of job satisfaction holds positive feeling about the

interpersonal relations at workplace and nature of job. Marketing executives will not be just

happy with pay cheque, a good position and prestige. They also want a constant feeling of well being, communication, motivation, demand better work and family life balance and look to the

organization for fulfilling even their community needs. So nest builders should concentrate above

measures which help to attain goals as soon as possible.


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BIBLOGRAPHY

BOOK REFERRED:

Principles of Marketing Philip Kotler

Marketing Research G.C.Berry

Marketing Management Kotler

KOT HARI.C.R., Research Methodology 2 ND Edition New Age International Publishers.

WEBSITS:

www.nestbuilders.in

www.building construction of india.com

www.cnrberkeley.edu

www.management.com
http://www.building/http://www.cnrberkeley.edu/http://www.management.com/http://www.management.com/http://www.management.com/http://www.cnrberkeley.edu/http://www.building/


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ANNEXTURE:

THE EFFECTIVENESS OF MARKETING TEAM IN NEST BUILDERS

CHENNAI

QUESTIONNAIRE

PERSONAL DETAILS

Name :

Age : [ ] 25-35 [ ] 36-45 [ ] 46-55 [ ] Above 56

Qualification : [ ] Literate [ ] Illiterate

If literate specify : -----------------------------------------------------------

Size of family : [ ] 1-3 [ ] 3-5 [ ] 5-7 [ ] Above 7

1 .How will you describe marketing team communication skill in one word?

1. Outstanding

2. Very good

3. Good4. Average

5. Below Average

2. Which factor influenced you to buy the Flat in Nest Builders?

[ ] price [ ] quality [ ] service [ ] company image

3. You bought the Flat only in nest builders

[ ] yes [ ] no

If No specify...........................................................................


51/54


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10. The effort of marketing team in approaching the customer is good

[ ] Strongly agree [ ] Agree [ ] Neutral [ ] disagree [ ] Strongly disagree

11. Email Communication is sufficient to keep the customers

[ ] Strongly agree [ ] Agree [ ] Neutral [ ] disagree [ ] Strongly disagree

12. How to choose the following thing in your Flat:

[ ] Vasthu [ ] Flat area [ ] Building design

13. How do you feel about the price offer by Nest Builders?

[ ] costly [ ] Reasonable [ ] Cheap

14 . In which area you have flat bought from Nest Builders?

[ ] Entire OMR

[ ] Entire ECR

[ ] Thiruvanmiyur

[ ] Choolaimedu

15. Which factor persuaded you to buy the flat?

[ ] Less price [ ] Long life [ ] New model


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16. Which media of advertisement attracted you to buy?

[ ] online advertisement [ ] Flex Boards [ ] Film advertisement

17. Are aware the facilities provided by Nest builders?

[ ] yes [ ] no

18. Are you satisfied with the customer care service

[ ] Highly Satisfied [ ] Satisfied [ ] Neutral [ ] Dissatisfied [ ] Highly Dissatisfied

19.Did you meet any difficulty while contact customer care?

[ ] yes [ ] no

20. If yes, when you facing difficulties?

[ ] Morning [ ] Afternoon [ ] Evening

21. Are you satisfied after sale service of Nest Builders?

[ ] Highly Satisfied [ ] Satisfied [ ] Neutral [ ] Dissatisfied [ ] Highly Dissatisfied

22. How do you rate the overall performance of the company

[ ] Very high [ ] High [ ] Average [ ] Low [ ] Very low

THANK YOU FOR SPENDING TIME TO COMPLETE THIS QUESTIONNAIRE


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3 Ravi Summar Project

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