LIZ KROFT | REALTOR First, we have the buyers who are aggressively looking to buy a home. These are the ones who must move and are ready to buy today. They are calling their agent the very moment a new home comes on the market. They are motivated and want your house. Second, we have the Buyers who are looking more casually. They are on drip campaigns and get emails from their agents. It can take a few days for them to even see they have an property to look at from their realtor. They aren't in a hurry and want more of a deal. These are the Buyers during weeks 1 & 2 Usually see the house during weeks 3 & 4 AGGRESSIVE BUYERS CASUAL BUYERS 3 PHASES OF BUYER ATTENTION Finally we have the new Buyers. These are people who just thought about buying a home and have met with a realtor for the first time, had a consultation and will see not only your home but 5, 10, maybe 20 others. So you now understand why it is so important to price and present your home correctly in the beginning...you have to capture the buyers who are ready and frantic and more likely to pay top dollar with competitive terms. Liz Kroft | Realtor Mainstream Real Estate Group www.lizkroft.com [email protected] | 831.854.7489 | calbre 01937727 NEW BUYERS These buyers appear at all different times When it comes time to sell your home, timing is of the essence. The number of days on the market (DOM) impacts perceived value and attracts different types of buyers with a variety of motivation.