3 Key Hashtag Strategies: How to Market Your Business & Content

3 Key Hashtag Strategies: How to Market your Business & Content

Table of Contents:

Brand and Campaign Hashtags1

2 Trending Hashtags

Content Hashtags3

- Brand Hashtags

- Campaign Hashtags

- Trending Hashtags

- Niche Trending Hashtags

- Product Hashtags

- Event Hashtags

- Lifestyle Hashtags

- Location Hashtags

Brand and Campaign Hashtags1

Brand Hashtags

1Make a brand hashtag to market and reinforce your brand across all your social sites

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Make a brand hashtag that is: ● unique● short and easy to spell● markets your business

Monitor your brand hashtag on all social sites, to engage with customers

Example of how Kit Kat interacts with customer mentions using #HaveABreak on Twitter.

Kit Kat uses the brand hashtag #HaveABreak on all its social sites. Consumers use it too.

Key takeaways:

Campaign Hashtags

1 Make campaign specific hashtags for your marketing campaigns

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Make campaign hashtags that: ● reinforce your promotion● reinforce your brand● are unique and easy to use

Include the hashtag as a method to get your social offer. This gets your tag shared

Example of the Home Depot’s #HGGameDay photo contest on Instagram.

The contest celebrates the start of college football.

Key takeaways:

Trending Hashtags2

Trending Hashtags

1Use trending hashtags that relate to your business and products

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3

Monitor trending tags on Twitter, Google+ and sites like Hashtags.org, Statigram, and Trendsmap

Be quick to post with trending tags - they can change in minutes

Oreo uses real time marketing tactics like trending hashtags. In this example, they use #FashionWeek to catch the trend of London Fashion week.

Key takeaways:

Niche Trending Hashtags

1 Use niche trending hashtags to connect with your target market

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Engage with customers who are using niche hashtags - retweet, comment, like etc. their hashtagged posts

Find niche trending hashtags on Google+, Twitter tailored trends, and third party hashtag monitoring sites.

Example of how musicians like Kristian Bush take part in the trending #MusicMonday on Google+

Key takeaways:

Content Hashtags3

Content Hashtags: Product

1When you post about your product, include descriptive hashtags

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To find product hashtags:● think like your customer● search your competitors’

product hashtags● search your suppliers’ product

hashtags

Make your product tags common ones to get found in search

Key takeaways:

Example of the #Latte feed on Instagram. If you’re a coffee shop, use tags like: #latte, #caffienefix, #latteart to connect with consumers.

Content Hashtags: Lifestyle

1Include lifestyles posts in your content

2

3To find lifestyle hashtags:● think about your customers’

lifestyle and demographics● check out what tags your

followers use● then find popular lifestyle

hashtags

Use common lifestyle related hashtags to get your business seen by your market

Key takeaways:

Discount Tackle Online uses lifestyle hashtags like #trout and #flyfishing on Google+, to get their posts seen by their fishing community.

Content Hashtags: Event

1Include event related hashtags, when you are posting about events

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Use event hashtags for:● a group event, with a common

hashtag● a global event, with a well

known common hashtag● a business webinar or live chat,

with your own hashtag

Use hashtags to spread the word about your event

Key takeaways:

Example of how Williams Sonoma tells their Facebook Fans about a local charity event they’re attending. They use the event hashtag of #FeastPDX to support the cause, and promote it with partners through social sites.

Content Hashtags: Location

1When you want to connect with a geo-targeted market, use a geo-targeted hashtag

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Use location hashtags to:● get your business seen by your

local market● promote a local event your

business is attending● connect with people using the

same location hashtag

Engage with other people using the location hashtag - they’re likely your foot traffic customer

Key takeaways:

Example of BP Alaska using this tactic on Twitter. They use #Fairbanks to connect with the locals in Fairbanks, Alaska.

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