3 Google Tools to Boost Your Business Marketing

3 Google Tools To Boost Your Business Marketing Efforts

- that won’t cost you a penny!

Presented by Miles TechnologiesJuly 13, 2011

1. Google Analytics http://www.google.com/analytics

What is it?Google Analytics is a free tool that shows you how people found and interacted with your website.

Google Analytics - Why is it helpful?

With the information provided by Google Analytics, you can track your website traffic to gain valuable insight into how to enhance visitor experience in order to increase conversions and improve your website’s profitability.

Insights for use: Creating an account

Go to http://www.google.com/analytics.

Creating an account (continued)

Add a profile for your website by selecting “add a profile for a new domain” and entering your URL.

Insights for use: Implementing code

Copy the analytics code that is generated and have your web developers add it to every page on your site before the closing </head> tag.

Tip: Save the copied code to a notepad file that can be easily provided to your web developers.

Implementing code (continued)

Check to verify that the code is functioning properly by logging into your Analytics Account.

If the code has been properly implemented, then your data is being tracked and you will

see a green check mark when you login to the account.

Insights for use: Analyzing dataThe Traffic Dashboard

Analyzing data (continued)

Comparing multiple time periods

Analyzing data (continued)

Traffic Sources Overview

Analyzing data (continued)Referral Sources

Analyzing data (continued)

Keywords

Analyzing data (continued)

Keywords (paid vs. unpaid)

Analyzing data (continued)

Visitors: New vs. Returning

Analyzing data (continued)Visitors: Locations

Analyzing data (continued)Visitors: Location breakdown by state

2. Google URL Builder

What is it? The Google URL Builder is a free tool that works with Google Analytics by allowing you to quickly and easily create custom URLs for tracking the results of marketing campaigns.

Google URL BuilderWhere can I find it?

Search for it in the Google Analytics Support Center: http://www.google.com/support/googleanalytics

Or, do a Google search for “URL Builder”:

Google URL Builder – Why Is It Helpful?

Track Effectiveness Of Marketing Campaigns:

Create unique tracking URLs for:• Email Blasts• Newsletters• Banner Ads• Data Feeds for Comparison Shopping Engines• And More

Once you create the URL, visits will show up accordingly in Analytics. These easily identifiable visits will help you to calculate the return on marketing efforts in order to make intelligent decisions for the future.

Insights for use: Creating URLs

Creating URLs (continued)

Creating URLs (continued)

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Creating URLs (Continued)

Insights for use: Tracking performance

Login to your Google Analytics account to track performance.

Tracking performance (continued)

3. Google AlertsWhat are they?

Google Alerts are email updates that alert you when a specific phrase is indexed by Google.

Google Alerts

Why are they helpful?

– Monitor your online reputation– Stay up to date on industry news– Keep current on competitors !

Insights for use: Setting up alerts

Go to http://www.google.com/alerts

Setting up alerts (continued)

Setting up alerts (continued)

Setting up alerts (continued)

Setting up alerts (continued)

Insights for use: Monitoring results

Monitoring results (continued)

Monitoring results (continued)

Thank you for joining us!

• Questions about today’s presentation?• Need help implementing these & other tools?• Interested in a free SEO Evaluation?

Contact Us!www.MilesTechnologies.com

800-496-8001Courtney Gager: Lead Online Marketing & PR Specialist

[email protected]