3 g be technologized by Dev yusmananda

3G – Be TechnologizedIdeas for Today and TomorrowBy Dev YusmanandaPresented at G-Motion Seminar 14 May 2005, at Institute Teknologi Bandung, INDONESIA

Dev YusmanandaTechnology Management StrategistRegular Information Technology Columnist at KOMPASSr. Manager at PT Excelcomindo PratamaAssociate at McKinsey&Company (past)Business Representative at METRODATA/Sun Microsystem(past)

3G – Be Technologized… What’s that?

What is Technologized?What is 3G?

What is Technologized?

“be technologized” is a matter of ability to grab the opportunities delivered by the technology

To be able to grab the opportunities …….…… we need to know what are the opportunities avail.To be able to know what are available ….

…… we need to study the TECHNOLOGY

NOW …What is 3G?

G = Generation; 3G is the third generation of the cellular technology developmentIf there is 3G; there should be 1G and 2G.

1G = the first generation of Cellular telecommunication technology, still using the analog technology (NMT technology = Mobisel,AMPS technology = Komselindo)2G = the 2nd generation, using digital technology but still focus in voice (GSM technology = Telkomsel, Indosat, XL)3G = the 3rd generation using digital technology and already focus on data and voice (WCDMA = CAC?, LippoTelcom? And CDMA 20001X EVDO = mobile8, TelkomFlexi?, Star1?)

What about GPRS and EDGE?

Transition Technology >>> 2.5G, 2,75GSome people categorize GPRS and CDMA2000 1X as 2.5GSome people categorize EDGE and CDMA2000 1X EVDO as 2.75GSome people categorize CDMA2000 1X EVDO as 3G, in fact it is 3G in JAPAN

Today’s SituationNobody understand clearly what is 3G technologyCustomer is confusedIncumbent Cellular Operator is waitingNew Comers is scaredVendor is un-patienceGovernment is still in learning mode

Let’s see 3G in more detail …

Let’s see 3G in more detail …

The Technology (Network part) –The vehicle

The Needs (Socio-Technology part) –The Services

The Environment (Business-Technology part) –The business system

The Technology (Network Part)The Vehicle

The Two common approach:

Frequency band ApproachServices Delivered Approach

The Technologyfrequency Band Approach

Telkomsel, Indosat, XL, ESIA, Mobile-8

CAC, LippoTelcom(Natrindo), TelkomFlexy, & WIN

The TechnologyServices Delivered Approach

Generation Technology Services Operator

3G WCDMACDMA20001X EVDOEDGE

GSM GPRSCDMA20001X

GSMCDMA-One, NMT

High SpeedMobile data services

CAC, NAT, WIN, M8? TELKOMSEL? INDOSAT?STARONE?

2.5G Medium Speed Mobile data services

TELKOMSEL,INDOSAT,XL, M8, STARONE, TELKOMFLEXY,ESIA

2G and below

Low or no mobile data services

The Needs (Socio-Technology Part)The Services

goals

Efficient

individual community

Sociable, Humanistic

1. Personal Communicator

3. Traffic optimization

4. Social learning by connecting people and creating a community memory

actor

2. Connecting people & expressing identities

Source: Scenarios for Ambient Intelligent in 2010ISTAG – EC Community Research, 2001

1. Personal CommunicatorPeople use their device as the mobile front end of the centralized database and applications that they usePeople use their device as the mobile front end to access any services needed available on-linePeople use their mobile devices to integrate their schedule and calendar with the services available on linePeople use their mobile device to control remote equipment

Source: Scenarios for Ambient Intelligent in 2010ISTAG – EC Community Research, 2001

See video

2. Connecting People & Expressing Identities

People use their mobile devices to present their availability in the surrounding environmentPeople show their preferences to the surrounding environmentPeople state their condition to the surrounding environmentPeople communicate based on their availability , preferences, and their condition by using their mobile devices

Source: Scenarios for Ambient Intelligent in 2010ISTAG – EC Community Research, 2001

See video

3. Traffic Optimization

People connecting to their society with their mobile devicePeople interact with their communities virtually using their mobile devicePeople get socialized and be more efficient by using their mobile device

See video

Source: Scenarios for Ambient Intelligent in 2010ISTAG – EC Community Research, 2001

4. Social Learning by Connecting People

People express their community to other community by using their mobile devicesPeople increase their knowledge by connecting their community to other community by using their mobile devicePeople learn new environment by joining new community by using their mobile device

Source: Scenarios for Ambient Intelligent in 2010ISTAG – EC Community Research, 2001

See video

The Environment (Bus-Tech Part)The Business System

The Environment (Bus-Tech Part)The Business System

ContentOrganization

ApplicationDevelopment

Publishing/Aggregation

WirelessApplication

ServiceProvisioning

PortalProvisioning

MobileDelivery

User Inter-activity Provi-

sioning

Billing &CollectionCustomer

Care

CONTENT PROVIDER

OPERATOR

VENDORhandset

CELLULAR OPERATOR (below 3G)

What should be done to get 3G available properly?

Cellular Operator needs to change their business model by separating the NETWORK provider and SERVICE providerService should be broke down into VOICE&SMS services and CONTENT servicesCONTENT service provider should learn The TECHNOLOGY (the vehicle) and the NEEDS (the services)The NETWORK provider and VENDOR handset need to work together to support the CONTENT service provider delivering the servicesThe NETWORK PROVIDER and CONTENT PROVIDER need to create smooth ENVIRONMENT (the business system)

What you can do to get 3G available properly?

Learn the Java 2 Platform, Micro Edition (J2ME), or BREW, or anyother programming language for mobile application

Learn the NEEDS; the needs for youngsters, businessmen, or etc.

Create business plan for a CONTENT provider to serve the NEEDS

Seeks support from the operators to start the business

… Operators need YOU!!!

Thank You

Dev [email protected]@xl.co.id

YM! : Isac_asimov