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Presentation Greenyard
27

3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Apr 08, 2019

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Page 1: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Presentation Greenyard

Page 2: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Presentation Greenyard

Page 3: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Company presentation Greenyard2

Global player in fruits and vegetables, active in all segments

Fresh fruits & vegetables,

Flowers & plants and

Supply chain services

Frozen fruit and vegetables

& Ready-to-eat meals

Prepared fruit & vegetables,

Sauces & soups and

Ready-to-eat meals

Growing media &

soil improvers

Page 4: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Company presentation Greenyard3

Key Facts

Global player in fruits & vegetables and the only player active in

all segments: fresh, frozen, prepared and growing media

34 Distribution centres mainly for fresh fruits & vegetables

22 Production sites for processed fruits & vegetables and growing media

Employs around 9000 FTEs

Supplier of the largest retailers and their customers in Europe

Sales in more than 80 countries

Turnover 4,1 billion euro

Page 5: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Company presentation Greenyard4

Global player, active in 25 countries

Headquarters in Belgium

Page 6: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Greenyard’s horticultural division

Page 7: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Profil d'entreprise Greenyard6

Hobby market Professional

New concepts (organic substrates, urban farming, urban substrates…)

Greenyard’s Horticulture division

Urban

Page 8: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Greenyard Horticulture - Vertical integration

7

Raw materials

+2,500 ha peat bogs in• Poland• Latvia• RussiaOther raw materials• Bark • Cocos • Compost• Wood fiber• Minerals • …

Transport

• 85% of the peat comes by ship

• Cocos in containers• Other raw materials:

sourcing < 100 km

Production

Production plants in• Belgium (2)• France (2)• Poland (6)• Ukraine (2)• Latvia (1)• Russia (1)

Distribution

• B2B: own fleet

• B2C: own fleet + subcontracted to transporters

Commercial

• Prof: growers, community

• Urban: landscape services, landscaping, …

• Retail: chain stores, independent garden centers, …

Page 9: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

8

Wise use of raw materials and additifs

• Peat

• Composted bark

• Greenwaste compost

• Woodfibre

• Clay

• Cocos : coir, fibres, chips.

• Minerals : perlite, sand,…

• Fertilisers : mineral, organic, SRF

Page 10: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

The environmental policy of Greenyard Horticulture is built on three pillars:

1. An engagement to work in accordance with environmental legislations and regulations

2. The ambition to continuously strive to reduce our ecological footprint by

a) A careful selection of raw materials & additives

b) Optimized transport & logistics

c) Reduce energy and water consumption

d) Reduce waste and increase recycling

3. Taking effective measures to prevent accidents that can be harmful to the environment or uncontrollable emissions.

In September first audit for ISO 14001

Sustainable policy Greenyard Horticulture

9

Page 11: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

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Page 12: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

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Peatlands in Europe

Source: Peatlands in the EU regulatory environment, BfN, 2017

Page 13: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Peat extraction in Europe

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Peat consumption in EuropeTotal 70 million M³

Peat for energy35 million M³

Source: Wetlands International NGO

• High added value• No valuable alternatives

Growing media35 million M³

• No high added value• Plenty of alternatives

Page 14: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

• Basic philosophy:

Garantee that peat used by Greenyard as a growing media

constituent is from responsible sources

• For professional horticulture

• For hobby gardening market

• Third party certification: Responsibly Produced Peat (RPP)

Peat from responsible sources

13

Page 15: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Peat from responsible sources

14

RPP

• For high added value applications

• Transparency

• Stakeholder involvement

• Third party certficiation

Win-win strategy

• Minimize negative effects

No extraction in high conservation value areas

• Maximize positive effects

rehabilitation measures after extracting peat fromdegraded areas results in net gain of nature value

• Requirements over and above existing legislation

Page 16: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

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Peat from responsible sources

Site selection

Site preparation

Peatextraction

After-use

Good gouvernance

Legality

Page 17: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

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Site selection

Never

Not allowed, unless ?

?Allowed, unless

Allowed

Page 18: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

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RPP status at Greenyard

• March 2017:• First certification for 2 peat bogs

• Latvia: Brigu• Poland: Budwity

• Autumn 2017: • Field audits for the other peat bogs• Expected certification in the near future

Page 19: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

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Sustainable innovations

Local raw materialsSustainable fertilizers

3D substratesSustainable applications

Page 20: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Our vision is “to make lives healthier by helping people enjoy fruit and vegetables at any moment, easy, fast and pleasurable, whilst fostering nature”.

Page 21: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Company presentation Greenyard20

Our vision

Page 22: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Greenyard’s horticultural division

Page 23: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Profil d'entreprise Greenyard6

Hobby market Professional

New concepts (organic substrates, urban farming, urban substrates…)

Greenyard’s Horticulture division

Urban Hobby market

New concepts (organic substrates, urban farming, urban substrates…)

Page 24: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Peat from responsible sources

14

RPP• For high added value applications• Transparency• Stakeholder involvement

• Third party certficiation

Win-win strategy• Minimize negative effects

No extraction in high conservation value areas• Maximize positive effects

rehabilitation measures after extracting peat fromdegraded areas results in net gain of nature value• Requirements over and above existing legislation

Page 25: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

15

Peat from responsible sources

Site selection

Site preparation

Peatextraction After-use

Good gouvernance

Legality

Page 26: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

16

Site selection

Never

Not allowed, unless ?

?Allowed, unless

Allowed

Page 27: 3 - Duurzaam geproduceerd veen - NA - pcsierteelt.be · • For hobby gardening market • Third party certification: Responsibly Produced Peat (RPP) Peat from responsible sources

Our vision is “to make lives healthier by helping people enjoy fruit and vegetables at any moment, easy, fast and pleasurable, whilst fostering nature”.