3 amigos

AMIGOS BRAND PLAN

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AMIGOS OBJECTIVES

• Make Amigos brand more cool and attractive to 18-24 market

• Increase Brand Awareness and Reinforcement

• Deliver Value, Interaction and Engagement

• Association with Parties, Celebrations & Student Nights







Create 3 different flavours of Amigos Flavoured Beer AKA the ‘3 Amigos’

























• Create 3 Amigos characters (Juan, Jose & Javier)

• Options: Hints, Tips, Comic Story, Collectable Sombrero Hats to sit on top of Bottles / Bottle openers / Wine Stoppers










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• Sampling Amigos ambassadors (ambassadors sombrero hat & costume)

• Back bar, fridge & POS displays (sombreros, 3 Amigos POS &

inflatable bottles with Sombrero Hats on)

• Bar Staff (sombrero hat, moustache & costume /branded t-shirts) and Team Sales Incentives

• Promotions ‘Buy 3 Amigos Get 1 Free’ or ‘3 for £5’ - Drive Volume

• Social Media

3 Amigos On Trade












• Amplify the Brand on Facebook through Mexican Props & Backdrop photos using RFID technology or social media Photo-booths

• Product research e.g. What is your favorite Amigos colour?

• Link to brand website, offers, vouchers, incentives & merchandise giveaways to drive On & Off Trade Brand Sales

3 Amigos On Trade 1000 attendees400 ave Facebook

friends2 posts per visitor

2000 posts to Facebook

Potential reach 400,000 (1,000 visitors x

400 friends)

800,000 Facebook Impressions(2,000 posts x 400 friends)

Potential for second generation

impressions to amplify event furtherLikes, Share &

Comments

1000 attendees400 ave Facebook

friends2 posts per visitor

2000 posts to Facebook

Potential reach 400,000 (1,000 visitors x

400 friends)

800,000 Facebook Impressions(2,000 posts x 400 friends)

Potential for second generation

impressions to amplify event furtherLikes, Share &

Comments

Each post can contain a web link to further engage the online viewers with the brand i.e. o taking them to the brand website o Facebook page o other unique content or o to redeem vouchers and offers












3 Amigos On Trade

Whether it be sponsored Roadshows, DJ Tours, PA’s, Clubs, Arenas, Festivals or Sporting Events:

o is your Branded Event being aggressively marketed and promoted to drive footfall to your events

o is your Brand consistently visual throughout the venue for the duration of your events

o is your Brand engaging and interacting with consumers o is your brand associated with a successful event

o is the venue in tune with your Brand and ultimately driving sales o are you achieving true brand activation

Is your Brand receiving true interaction,engagement, and added value from your marketing investment with Leisure Companies?













3 Amigos Off Trade

• 4 pack - Traditional Amigos bottles

• Special variety 6 pack promotions - 2 bottles of each Amigos colour (could be delivered at high peak trading periods like Christmas and big sporting events with Sombrero Giveaway)

• Sampling with Amigos stands (Store staff / ambassador team with Sombrero & costume and 2 inflatable Amigos bottles with Sombrero Hats on)

• Joint venture with El Paso - Tex Mex meal for 2 (includes 4 pack of Amigos)













3 Amigos Distribution Channels

• Bars • Clubs• Hotels • Stadiums / Arenas• Mexican / Latin Restaurants• Supermarkets• Convenience Local Stores• On-line
























3 amigos

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amigos objectives

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amigos characters juan

favorite amigos colour