2nd assignment by Nathalie Baier

Paying Attention in

Oh the places I went and what I learn…..

The museum store is strategically located right outside of the “dinosaurs” display. This is a great way to draw visitors in because of our continuous fascination of these creatures

Effective use of lighting to create mood and emphasis

Quirky props on rooftop to visually depict the store product offerings

Store façade using textures and/or colors to project personality and show differentiation

It’s interesting to see how this grocery store uses sign lettering, and words to showcase/describe their specialty and selection

Even though the store’s physical layout looks like a warehouse (open beam, neon lights, etc.), the lighting and the display of their products give a “homey” feeling. Also, the store gives away “samplers” for customers to taste. Most customers appear to enjoy browsing, and mingling with store personnel

Typically wines are not considered as impulse items; but yet, this store has their wines next to check-out lanes. It shows that the grocery store is catering to higher income clientele

All of the stores located off the main street effectively use bright and colorful décor to attract visitors

To get to this unique Record store, customers have to walk through the alley. The store’s front door is hidden behind the garage door. Most of the store’s sales come from regular customers rather than visitors. One feels certain nostalgia to be inside this eclectic record store

All knickknacks on the shelves are displayed by form

The “crowded” merchandise projects a message that customers are encouraged to hunt for their treasure

Food is sorted by color and “like kind” product to emphasize breath of offerings; whereas Clothes/Accessories are sorted by function and by occasion