2nd Annual New Media Marketing Conference 2008

8/14/2019 2nd Annual New Media Marketing Conference 2008

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Revolutionise your marketing strategy, enhance your brand andremain at the forefront of the digital transformation24, 25, 26, 27 March 2008

Gallagher Estate,

Johannesburg

22NDND ANNUALANNUALNEW MEDIA MARKETING

BACK BY POPULAR DEMAND ARE THESE INNOVATIVE SPEAKERS:

Rudolph Muller, Founder, MYADSL Rick Joubert, Executive Head: Mobile Advertising, VODACOM Arthur Goldstuck, CEO, WORLD WIDE WORX Mike Stopforth, Social Media Consultant, CEREBRA

Leon Orsmond, Disruptivator, OSMOSIS Grant Shippey, CEO, AMORPHOUS

PLUS! INTRODUCING YOUR ALL NEW FRESHTHINKING PANEL OF SPEAKERS: Patrick Collings, Partner, SAGACITE BRAND AGENCY Colin Daniels, Digital Business Development Manager,JOHNNIC COMMUNICATIONS Allan Kent, Creative Group Head,SAATCHI & SAATCHI Justin Hartman, New Media Strategist, THE TIMES and founder, AFRIGATOR Herman Heunis, Managing Director,MXIT Paul Jacobson, New Media Lawyer, JACOBSON ATTORNEYS

Matthew Buckland, MD, MAIL&GUARDIAN ONLINE Lize Esterhuizen, Web Editor, STELLENBOSCH UNIVERSITY David Wessels, CEO, SARUGBY.COM Mike Balkind, Web Editor,JHB LIVE Jenny van Niekerk, Marketing Manager, ORANJERIVIER WINE CELLARS Eric Edelstein, Chairman, TRAFFICSYNERGY.COM Tyler Reed, Chief Strategist,YOUNIQUE ONLINE MARKETING Jonathan Bishop, Head of Visual Communications, NETCARE

DONT MISS THESE SPECIAL EVENT FEAURES:

4 EXPERT OPINIONS!

1 RAPID NETWORK EXCHANGE!

1 SPEAKER ROUND TABLE SESSION!

FEATURING OVER 50 EXCLUSIVE CASE STUDIES!SARUGBY.COM, ORANJERIVIER WINE CELL ARS, HEWLETT PACKARD, STER KINEKOR, THE TIMES,

SONY, VODACOM, STELLENBOSCH UN IVERSITY, SECOND LIFE, BMG, NIK E, BMW, MERCEDES,DISNEY, MICROSOFT, CLUB PENGUIN, NETCARE AND MORE!

PS: Book your place today and save up to R1000 off the full pricePS: Book your place today and save up to R1000 off the full priceof the conference! See page 3 for detailsof the conference! See page 3 for details

OVER 70 DELEGATES

ATTENDED THE

2007 EVENT!

ATTENTION ALL MARKETING AND

ADVERTISING EXECUTIVES Bring your clients along and you will receive your

ticket for half-price!FACEBOOK FUNDI?

Join the 2nd ANNUAL NEW MEDIA MARKETING event

on FaceBook for speaker updates and other

exciting conference news!

Find Out How To Really

Communicate WithGeneration Y The Youth Of Today!

Sponsored By:

Offi cial Online

Partners:

Offi cial

Publication:

Offi cial Media

Partner:

Researched andDeveloped By:

Offi cial Media

Sharing Partner:


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Register Today! Call +27 (0) 11 669 5000 Fax +27 (0) 11 669 5069 E-mail: [email protected] Website: www.iqpc.com/za/newmedia

PLUS! PRE- AND POST-CONFERENCE

WORKSHOPS: THE A Z OF NEW MEDIA JARGON - defining

all the terms you need to know in utilising the

digital arena

MULTIMEDIA BRANDING - integrating web andmobile strategies to create a comprehensive,

cutting edge marketing strategy

WHAT PAST DELEGATES HAD TO SAY ABOUT IQPCS

PREVIOUS NEW MEDIA EVENT:

Loved the conference, attended all 3 days. Speakers and

topics were extremely up-to-date, topical and well-versed

in their particular fieldsMULTIMEDIA MANAGER, MONTE CASINO

Very interesting overall. I enjoyed the theory speakers

being backed up by the real world applicationsCOPYWRITER, WUNDERMAN

5 Reasons Why New Media Marketing Gives You

The Best Value For Your Marketing Spend:1 You will have direct access to the most senior people in the industry; the key decision

makers who are responsible for creating innovative marketing strategies

2 Your clients and your critical potential clients will be attending the 2nd Annual New

Media Marketing and this is the perfect chance to make yours the brand they remember

3 You will have the option of receiving a full participant list prior to the conference so that

you can see exactly who is attending and target those who are specifically relevant to

your business

4 The exhibition area is strategically placed in the conference venue to enable maximuminteraction with all attendees. You will have full and prolonged exposure to this select

audience.

5 Our focused and highly researched presentations will provide you with the in-depth

knowledge of the industry to further your business, improve existing relationship and

pursue new contacts.

As 2nd Annual New Media Marketing is not a tradeshow, there will only be a

limited number of opportunities available. To secure premium sponsorship andexhibition opportunities, call IQPC on +27-11-669-5000 or

email: [email protected]

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DO NOT MISS THIS OPPORTUNITY TO GET THE LATEST AND HOTTEST

INFORMATION ON THESE ISSUES:

Investigating connectivity across the country to determine your marketing

strategy

Discovering how to gain buy-in from decision makers in your industry

Exploring brand new concepts and ideas to freshen up your marketing drive Capitalising on your target market by understanding the new consumers needs

Discussing Web 2.0 and the effect of this social phenomenon on your brand

Analysing and tracking your digital marketing strategies for increased exposure


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4/10Register Today! Call +27 (0) 11 669 5000 Fax +27 (0) 11 669 5069 E-mail: [email protected] Website: www.iqpc.com/za/newmedia

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DAY 1, MONDAY 24 MARCH 2008

PRECONFERENCE WORKSHOP A

Workshop Format:

07:30 Registration

08:30 Workshop Commences

12:30 Workshop Ends

Refreshments will be served during the morning

WORKSHOP : THE A Z OF NEW MEDIA JARGON

Your marketing strategy sits above of your business strategy and includes everything

that helps you deliver value to your customers: differentiation; understanding your value

proposition as well as delivering a competitive advantage. However, traditional advertising

strategies are no longer enough to convey this. New media skills have gone from being

something only web people need to have to something that every marketing person

needs. Convergence is no longer a vague notion - it has arrived in some of South Africas

leading organisations.

In this half-day, practical session you will learn:

1. to define blogs, podcasts and viral campaigns

2. to understand the difference between and value of mobisodes and mobizines

3. how all new media elements can be combined in a comprehensive marketing

strategy

Grant Shippey, CEO

AMORPHOUS

PLUS! CASE STUDY ORANJERIVIER WINE CELLARS

Building the Business Case for New Media Marketing

After having attended our previous New Media Marketing event, Jenny van Niekerk realised

there was a whole world of marketing strategies that Oranjerivier Wine Cellars had not yet

tapped into. In this session she will detail how, after the conference, she embarked on a plan

to bring her company up to speed in the digital era.

Reaching the end consumer through the use of New Media Marketing strategies

Using blogs, podcasts and e-retailing to create an interactive and user-friendly medium

for attracting new business

Moving beyond traditional marketing by gaining buy-in for this initiative from topmanagement

Jenny van Niekerk, Marketing Manager

ORANJERIVIER WINE CELLARS

12:30 Lunch And End O f Workshop Day

DAY 2, TUESDAY 25 MARCH 2008

07:30 Registration And Early Morning Refreshments08:30 Opening Remarks By Chairperson

Patrick Collings, Partner

SAGACITE BRAND AGENCY

08:40 Investigating Wireless Internet Access In Supporting The Deployment Of A

Sustainable Internet Solution Throughout Africa

Exploring the demand for internet access on the continent and how it affects

marketing practices

Discovering why fixed-line, dial up internet connections are no longeradequate for marketers to utilise in building their brands



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Bridging the digital divide by comparing the costs of wireless and broadband

to fixed line costs

Rudolf Muller, FounderMYADSL

09:20 Incorporating Search Engine Optimisation And Social Media Into Your

Marketing Spend: Gaining The Competitive Edge By Ensuring Your Brand

Is Number One

Optimising your brand recognition by using search engine marketing SEM

as part of your media strategy

Leveraging publicity for your brand by utilising Social Media effectively

Analysing user driven content and the effect this has on advertisers andbrand specialists

Justin Hartman, New Media Strategist

THE TIMES and Founder

AFRIGATOR

10:00 Mid Morning Refreshments

10.30 Assessing Affi liate Marketing And The Instant Global Sales force It

Creates Investigating Affi liate Marketing what is it and how I can I use it to

maximise my marketing strategy?

Considering the differences between Affi liate Marketing, Pay Per Click and

Search Engine Optimisation

Comparing the South African landscape to international trends

Eric Edelstein, Chairman

TRAFFICSYNERGY.COM

11:10 Adopting New Technology Platforms In A Healthcare Environment Using different technology platforms to communicate with a staff that is not

stationary

Investigating the use of a variety of technologies to communicate Netcares

move towards wellness and health

Advertising across new technology and traditional media platforms tomaximise a messages exposure

Jonathan Bishop

Head of Visual Communications

NETCARE

11:50 Investigating How SARugby.com Dramatically Increased Traffi c By

Changing Their Online Strategy

Creating customer-centric content by identifying your users and constructing

consumer profiles Holding users in conversation: making sure you are listening to what your

customers want

Identifying the convergence of real-worlds and digital worlds to use your

brand effectively in both.

Dave Wessels, CEO

SARUGBY.COM

12:30 Effectively Capitalising On Your Target Market By Identifying Mobile

Trends In South Africa Crunching numbers: Discovering how many South Africans are using mobile

devices and services

Exploring the future: Where mobile technology is going in S outh Africa

Following the money: the factors that work for and against mobile banking

and commerce

Arthur Goldstuck, CEO

WORLD WIDE WORX

13:00 Rapid Network ExchangeMeet, network and exchange business cards with fellow delegates and speakers in

IQPCs exclusive, lively networking session. In this revolutionary, quick-fire format



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you can meet every single delegate and exchange best practice and learning. Bring

along your business cards, this will be exciting!

14:00 Lunch For Delegates and Speakers

14:40 Investigating The Development Of Mobile As A Medium To Rival

Traditional Media: The Vodacom Experience

Taking centre stage: Investigating mobile as the 7th mass medium

Setting local standards by engaging on a global level

Developing a credible medium by delivering auditable and verifiable

measures and standards

Rick Joubert, Executive Head: Mobile AdvertisingVODACOM

15:20 Exploring The Evolution Of MXit: How We Captured The Youth Market

Advertising to a captured mobile audience by using Splashscreen advertising

Using MXits own advertising service to market themselves to their existing

database

Increasing user-base by identifying the existing market as an advertising tool

to spread a viral campaign

Herman Heunis, Managing Director,MXIT

15:50 Mid Afternoon Refreshments

16:30 Creating Brand Awareness By Using Inventive Mobile Marketing Ideas

During the fever of the Rugby World Cup 2007, a few employees at Johnnic

Communications decided to capitalise on this wave of patriotism by creating a

ringtone called The Zulu Haka. In this session, Colin Daniels will highlight the

innovative mobile strategy used to download the ringtone and what it meant for

the various stakeholders.

Explaining the methods used in creating the Zulu Haka download

Educating consumers on the use of mobile technologies by maximising

traditional media sources

Taking advantage of innovative developments in the new media space toinfluence future marketing strategies

Colin Daniels, Digital Business Development Manager

JOHNNIC COMMUNICATIONS

17:10 Closing Remarks By Chairman

17:25 Close of Day 2

DAY 3, WEDNESDAY 26 MARCH 200807:30 Registration And Early Morning Refreshments

08:30 Opening Remarks By Chairperson



08:40 Exploring The Role Of Consumer 2.0 The New Role Of The Content

User And Its Consequences For Content Providers

Assessing the role of the blogosphere in the growth of new media marketing Extending your target audience reach by incorporating social media into your

business model

Taking user-generated content to a new level in the form of Crowdsourcing:

putting the design of your marketing in the consumers hands

Matt Buckland, MD

MAIL & GUARDIAN ONLINE

09:20 Discussing The Explosion Of Social Networking And The Impact On

Brands In The Digital Arena Exploring the social networking consumer who are they and what are they

looking for?

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Maximising the use of your brand in social networks to increase the power of

your visibility

Forging relationships with your online customers and ensuring your brandswell-being through these partnerships

Mike Stopforth, Social Media Consultant

CEREBRA

10:00 Mid Morning Refreshments

10:30 Engaging The Youth Of Today Through Social Media

Exploring the mindset and habits of savvy youngsters

Investigating the power of instantaneous and multi-tasking communicationamongst the youth through their use of mobile and social networks

Exploring the importance of engaging and interacting with the youth to build

brand loyalty

Tyler Reed, Chief Strategist

YOUNIQUE ONLINE MARKETING

11:10 Creating An Electronic Environment For Academic And Social Networks:

The E-Life Of Students At Stellenbosch University

Moving from hard copy to electronic copy: Incorporating an interactive,digital environment into the primary learning environment

Educating the end-user by means of leadership initiatives to create a viral,

word -of- mouth campaign throughout the Stellenbosch campus

Augmenting the Stellenbosch brand through the use of New Media

Lize Esterhuizen, Web Editor

STELLENBOSCH UNIVERSITY

11:50 Exploring New Media And Technology Law And The Effects Of This On

Your Marketing Deployment Understanding the risk of defamation through the use of social media

Reviewing the intellectual property rights issues on the Web and the options

you have when marketing your brand

Protecting your relationships with your customers through adherence to New

Media LawPaul Jacobson, New Media Lawyer

JACOBSON ATTORNEYS

12:30 Lunch For Delegates and Speakers

13:30 Discovering The Second Life Of Brands

In this session you will look at the appearance of brands within virtual worlds such as

Second Life and explore what brand strategies have worked and what havent. The

topic will explore the significance of virtual worlds and explain how they are already farmore established in society than we realise. The future of virtual worlds as a marketing

platform for brands will also be discussed. Specifically, the topic will cover:

Second Life as the pioneer of a new way of interacting with brands and

where it succeeded and where it failed

The reality of brand independence and how brands take on their own virtual

lives independent of their brand managers

Virtual worlds as a mirror and influencer of society and what this mean for

brand communication

The close parallels between product placement and brands in vir tual worldsand where they intersect

Guidelines for building successful brand strategies in virtual worlds



14:10 Changing The Face Of Marketing By Integrating New Media Into Your

Traditional Marketing Strategy

Maximising traditional forms of media to educate users about new media

options Making use of the Web 2.0 phenomenon effectively to ensure you are not

left behind in reaching social media consumers

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Re-engineering your New Media campaign to include interactive and visual

elements for ease of use for the consumer

Allan Kent, Creative Group HeadSAATCHI & SAATCHI

14:50 Mid Afternoon Refreshments

15:20 Investigating How Viral Strategies Help Make Communities Dominate

Brands

Disrupting current technology by embracing the long tail theory

Partnering with Ster Kinekor & Off Limit to produce a viral campaign that

launched the Maponya Mall Ster Kinekor Demonstrating the power of flash mobs, urban spam, guerrilla sms , sound bombs

and other new market spaces: further case studies from innovative clients

Leon Orsmond, Disruptivator

OSMOSIS

16:00 Speaker Round Table

This is your opportunity to meet with the speakers in a one on one setting. Discuss

and debate topical issues surrounding New Media Marketing with the experts

Leon Orsmond, DisruptivatorOSMOSIS

Allan Kent, Technical Director

SAATCHI & SAATCHI

Matt Buckland, MD

MAIL & GUARDIAN ONLINE



16: 45 Closing Remarks By Chairperson

17:00 Close of Day 3

DAY 4, THURSDAY 27 MARCH 2008

POSTCONFERENCE WORKSHOP BYou have learnt the theory, now join your peers in this interactive masterclass where you will

be able to take the skills taught to you by industry professionals and put them to practical use.

Workshop Format:07:30 Registration08:30 Workshop Commences

16:30 Workshop Ends

Lunch, mid-morning and mid-afternoon refreshments will be served during the day.

MULTIMEDIA BRANDINGIntegrating Web And Mobile Strategies To Create A Comprehensive,

Cutting Edge Marketing Strategy

We are living in an era of convergance, driven by the digital age. No longer is convergance just a tech thing, but a social phenomenon that has a major impact on consumersand marketers alike. The author of Convergence Culture, Henry Jenkins describes thephenomenon as a place where old and new media collide [and] where the power ofthe media producer and the power of the media consumer interact in unpredictable ways.Companies are being affected in terms of content creation, content distribution and contentconsumption. What is your company doing to stay ahead of the trend? Are you utilising thecheaper and easier methods of producing multimedia strategies? In this full day, practicalsession you will be able to answer the following questions:Q: How do I integrate web and mobile strategies?Q: How can I effectively design my campaign to fit on a web platform as well as a mobile

platform?Q: What are the best types of strategies to use when merging web and mobile into one

comprehensive marketing campaign?

Q: How can I incorporate a New Media approach into my traditional advertising format?Michael Balkind, Web Editor,

JHB LIVE

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9/10Register Today! Call +27 (0) 11 669 5000 Fax +27 (0) 11 669 5069 E-mail: [email protected] Website: www.iqpc.co.za/newmedia

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Faxyour registration form toto +27 (0) 11 669 5069

Phone+27 (0) 11 669 5000Onlinewww.iqpc.com/za/newmedia

PostPrivate Bag X10009Sandton, 2146

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DELEGATE RATE:BOOK AND PAY BEFORE

8 FEBRUARY 2008STANDARD

Half Day Pre-Conference Workshop onlyR 1,999.00 + VAT

SAVE R 1000R 2,999.00 + VAT

Full Day Post-Conference Workshop OnlyR 2,999.00 + VAT

SAVE R 1000R 3,999.00 + VAT

Pre + Post Conference Workshops OnlyR 3,999.00 + VAT

SAVE R 1000R 4,999.00 + VAT

2 Day Conference OnlyR 7,999.00 + VAT

SAVE R 1000R 8,999.00 + VAT

2 Day Conference + Pre-Conference WorkshopR 9,999.00 +VAT

SAVE R 1000R 10,999.00 +VAT

2 Day Conference + Post-Conference Workshop R 10,999.00 + VATSAVE R 1000 R 11,999.00 +VAT

2 Day Conference + Pre + Post Conference WorkshopsR 11,999.00 + VAT

SAVE R 1000R 12,999.00 + VAT

TERMS AND CONDITIONS

Accepted applications to attend the IQPC conference or training course (Event) are in every case subject to these terms

and conditions:Payment Terms Payment is due in full upon completion and return of the registration form. Due to limited

conference space we advise early registration and payment by credit card to avoid disappointment. Admission to the

conference will be refused if payment has not been received.

Views of Speakers at any Conference or Training Course are their own and do not necessarily reflect the views

of IQPC, its employees, agents or contractors.

Delegate Substitutions Provided the fee has been paid in full, within the time frame as per our terms

and conditions, substitutions at no extra charge can be made up to 10 working days, before the start of the

Event. (Send notification for any such changes in writing for the attention of the Customer Services Director at

[email protected]).

Delegate Cancellations must be received by IQPC in writing and must be addressed to the Customer Services

Director at [email protected].

cancellations received 10 working days before Event start-date, entitle the canceling delegate to a full credit

of amounts (credit to attend future event not refund monies) paid to date of cancellation which may only be

redeemed against the cost of any future IQPC Event, within one year from date of such cancellation;

any cancellations received less than 10 working days before the Event start-date, do not entitle the canceling

delegate to any refund or credit note and the full fee must be paid;

non attendance without written cancellation, the Customer Services Director at [email protected], is

treated as a cancellation with no entitlement to any refund or credit.

Speaker Changes Occasionally it is necessary for reasons beyond our control to alter the content and timing of the

program or the identity of the speakers.

If IQPC cancels an Event, delegate payments at the date of cancellation will be credi ted to a future IQPC Event(such credit is available for up to one year from the date of cancellation). If IQPC postpones an Event, delegate

payments at the postponement date will be credited towards the rescheduled Event. If the delegate is unable

to attend the rescheduled Event, the delegate will receive a full credit of amounts paid up to the date of

postponement which may only be redeemed against the cost of any future IQPC Event (and such credit will be

available for one year from the date of postponement).

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be personally liable to IQPC for payments falling due pursuant thereto should such warranty be breached.

ABOUT IQPC

IQPC provides business executives around the world with tailored practical conferences, large scale events,

topical seminars and in-house training programs, keeping them up-to-date with industry trends, technologicaldevelopments and the regulatory landscape. IQPCs large scale conferences are market leading must attendevents

for their respective industries. IQPC produces more than 1,500 events annually around the world, and continues

to grow. Founded in 1973, IQPC now has offi ces in major cities across six continents including: Berlin, Dubai,Johannesburg, London, Madrid, New York, Sao Paulo, Singapore, Stockholm, Sydney, and Toronto. IQPC leverages aglobal research base of best practices to produce an unrivalled portfolio of conferences and training events.


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2nd Annual New Media Marketing

24, 25, 26 & 27 March 2008 Gallagher Estate, Johannesburg

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2nd Annual New Media Marketing Conference 2008

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