2K Sports Classic benefiting Wounded Warrior Project

2K Sports ClassicBenefiting Wounded Warrior Project®

November 15 & 16, 2012Madison Square Garden | New York, N.Y.

Championship Rounds

November 9 & 11, 2012Regional Rounds

Villanova | Purdue | alabama | Oregon St.

The 2K Sports Classic is produced by: The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | GazelleGroup.com

2012 Event Summary | american airlines

@@2KSSportsClassic 2KSportsClassic.com 1

Summary of Contents

SUMMARY OF SPONSORSHIP BENEFITS - Outline and Description of Sponsor Benefi ts ..................................................... 3

EVENT HISTORY AND INFORMATION - Miscellaneous Facts ............................................................................................ 5 - Results and Awards.............................................................................................. 6 - Demographics of College Basketball .................................................................16 - Event Demographics ........................................................................................... 17 - Madison Square Garden ......................................................................................18

ADVERTISING & PROMOTION - Summary of Newspaper, Radio, Television and Direct Marketing ....................19 - Samples of Advertisements and Ticket Inserts ............................................... 22

MEDIA EXPOSURE - Television Exposure ...........................................................................................29 - Commercial Units ...............................................................................................31 - Supplemental Exposure ..................................................................................... 32

ON-SITE EXPOSURE & PROMOTIONS - 7th Avenue Banner ............................................................................................. 33 - Center Hung Scoreboard Mentions ...................................................................34 - Offi cial Souvenir Program ................................................................................. 35 - Customized Promotions ....................................................................................36

PRE-GAME HOSPITALITY - Photographs ....................................................................................................... 37

PRESS COVERAGE - Summary of Media Exposure ............................................................................39 - Press Releases - Samples of Newspaper & Website Articles


Sponsorship Benefits

STATUS- Designated as the “Offi cial Airline” of the 2012 2K Sports Classic benefi ting Wounded Warrior Project.- Use of the Event logo.- An Event representative to act as a liaison to coordinate the implementation and activation of the sponsorship.- An in-depth qualitative and quantitative summary of the sponsorship will be provided from the Event.

TELEVISION EXPOSURE- Four (4) minutes of unobstructed “in-game” television exposure on the LED courtside signage system per game (16 minutes total).

MEDIA EXPOSURE- American Airlines name and/or logo will be included in all promotional and advertising materials (i.e., radio, and newspaper advertising, brochures, posters, fl yers, etc.)- Logo and link on the event website.- Ten (10) :60 radio commercial spots on ESPN Radio.

ON-SITE EXPOSURE- Daily mentions on the 7th and 8th avenue marquees outside Madison Square Garden beginning one month prior to the Event.- Two (2) public address announcements in each game.- Two (2) scoreboard mentions in each game.- On-site display area in a high-traffi c area inside the arena.

4 2KSportsClassic.com @2KSSporttsClaassicc

PROMOTIONAL OPPORTUNITIES- Opportunity to make a presentation to a coach or a representative from Coaches vs. Cancer.- Opportunity to create a halftime or time-out on-court promotion.- Opportunity for an employee or customer to deliver the “game ball” prior to tip-off of one game.- An American Airlines’ corporate representative will present the “Most Valuable Player presented by American Airlines” on-court following the Championship Game.

OFFICIAL SOUVENIR PROGRAM- Name and logo on the front cover- One (1) full-page, four color advertisement in the body of the program

TICKETS AND HOSPITALITY- Twenty (20) premium location tickets to each night of the Event (40 total).- Twenty (20) invitations to the pre-game hospitality reception (40 total)- One (1) banner at the pregame hospitality reception.- Opportunity to provide a Special Discount Fare Offer at the pre-game hospitality reception each night.

Sponsorship Benefits


did you know???

Wounded Warrior Project played a 3-on-3 wheelchair game prior to the semifi nal games at Madison Square Garden.

- All four games of the Championship Rounds of the 2012 2K Sports Classic benefi ting Wounded Warrior Project at Madison Square Garden were nationally televised on ESPN Networks. Both semifi nal games as well as the championship game aired on ESPN2 while the consolation game was shown on ESPNU. Additionally, two Regional Round games were aired on ESPNU and a third was shown on ESPN3. The Pac-12 Network televised one game nationally and the Big Ten Network televised two games on its digital network.

- Marc Kestecher and Len Elmore served as ESPN’s broadcast team for the Championship Round games at Madison Square Garden.

- The 2K Sports Classic benefi ting Wounded Warrior Project was once again one of the most highly attended early-season college basketball events in the country, attracting 95, 691 fans over the course of the tournament, roughly 11,000 more than the previous year.

- The 2012 2K Sports Classic was the fi rst in which Wounded Warrior Project served as the event’s benefi ciary. Nearly 200 wounded warriors attended the event, many of whom were honored during the games or served as honorary team captains.

- The event has featured three eventual national champions -- Florida (2006), Syracuse (2003), and Maryland (2002). The 2K Sports Classic benefi ting Wounded Warrior Project has also had four additional NCAA Final Four teams -- Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Since 1995, 55 teams that participated in the 2K Sports Classic have gone on to compete in the NCAA Tournament.

- In addition to Madison Square Garden, the 2K Sports Classic benefi ting Wounded Warrior Project has been held at some of the fi nest home courts in the country, including Alabama, Arizona, California, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Oregon State, Pittsburgh, Purdue, St. John’s, Syracuse, Texas, Texas A&M, UCLA, Villanova, and Wake Forest.


Tournament Bracket

Nov. 9 7:00 PM Nov. 16 Marshall 80, UDC 58 4:30 PMNov. 11 1:00 PM Hofstra 66, South Dakota State 63

Nov. 17 South Dakota State 78, Marshall 77 2:30 PMHofstra 74, UDC 59

Nov. 9 7:00 PMNov. 11 2:00 PM Nov. 18 South Dakota State 96, UDC 48 12:30 PM

Hofstra 103, Marshall 100 (2OT)

Nov. 9 9:00 PMNov. 11 Alabama 80, West Alabama 49 5:00 PM Nov. 16 Bucknell 88, Niagara 71 7:00 PM

Nov. 17 Bucknell 62, New Mexico State 49 5:30 PM

Nov. 9 9:00 PM Nov. 18 Bucknell 69, West Alabama 52 1:30 PMNov. 11 9:30 PM Niagara 86, New Mexico State 83

Nov. 21 New Mex. St. 67, Nor. New Mex. 37 9:00 PM

ALABAMA7:00 PM

ALABAMA 65-62

OREGON STATEALABAMA 77-55

VILLANOVA9:00 PM

VILLANOVA 89-81 (OT)

PURDUEPURDUE

OREGON STATE 66-58

OREGON STATE

Villanova 75, UDC 58

HEMPSTEAD SUBREGIONAL

Mack Sports Complex - Hempstead, N.Y.

Villanova 80, Marshall 68

Mackey Arena - West Lafayette, Ind.

The Pavilion - Villanova, Pa.

WEST LAFAYETTE REGIONAL

REGIONAL ROUNDS

CHAMPIONSHIP ROUNDS

5:00 PM

NOVEMBER 15

7:30 PM

CHAMPIONSHIP ROUNDS

Bucknell 70, Purdue 65

VILLANOVA REGIONAL

SUBREGIONAL ROUNDS

Oregon State 71, New Mexico State 62

CORVALLIS REGIONAL

TUSCALOOSA REGIONAL

Coleman Coliseum - Tuscaloosa, Ala.

Alabama 70, South Dakota State 67

LAS CRUCES SUBREGIONAL

Pan American Center - Las Cruces, N.M.

Gill Coliseum - Corvallis, Ore.

Purdue 83, Hofstra 54

NOVEMBER 16

Gallagher Center - Niagara Falls, N.Y.

Madison Square Garden - New York, N.Y.

NIAGARA FALLS SUBREGIONAL

Oregon State 102, Niagara 83


Event history

2012 2K SPORTS CLASSIC BENEFITING WOUNDED WARRIOR PROJECT

Villanova Regional November 11Villanova 80, Marshall 68November 9Villanova 75, UDC 58

West Lafayette RegionalNovember 11Purdue 83, Hofstra 54November 9Bucknell 70, Purdue 65

Tuscaloosa Regional November 11Alabama 80, West Alabama 49November 9Alabama 70, South Dakota State 67

Corvallis Regional November 11Oregon State 71, New Mexico State 62November 9Oregon State 102, Niagara 83

November 16Championship GameAlabama 77, Villanova 55Consolation GameOregon State 66, Purdue 58

2012 All-Tournament Team Trevor Releford (Alabama) - MVP presented by American Airlines

Rodney Cooper (Alabama)JayVaughn Pinkston (Villanova)

Devon Collier (Oregon State)A.J. Hammons (Purdue)

November 15SemifinalsAlabama 65, Oregon State 62Villanova 89, Purdue 81 (OT)

Championship Rounds

Hempstead SubregionalNovember 18South Dakota State 96, UDC 48Hofstra 103, Marshall 100 (OT)November 17South Dakota State 78, Marshall 77Hofstra 74, UDC 59November 16Marshall 80, UDC 58Hofstra 66, South Dakota State 63

Niagara Falls SubregionalNovember 18Bucknell 69, West Alabama 52Niagara 86, New Mexico State 83November 17Bucknell 62, New Mexico State 49November 16Bucknell 88, Niagara 71

Las Cruces SubregionalNovember 21New Mexico State 67, Northern New Mexico 37

Alabama accepts the Championship Trophy with their Wounded Warrior Project Honorary Captain,

Annie Swanson, Seargent US Army Reserves.

Regional Rounds


event history

2011 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER

Queens Regional November 9St. John’s 78, Lehigh 73November 7St. John’s 74, William & Mary 59

Tucson RegionalNovember 9#16 Arizona 67, Duquesne 59November 7#16 Arizona 73, Valparaiso 64

College Station Regional November 9#19 Texas A&M 81, Liberty 59

Starkville Regional November 9Akron 68, Mississippi State 58November 7Mississippi State 76, Eastern Kentucky 66

November 18Championship GameMississippi State 67, #16 Arizona 57Consolation Game#18 Texas A&M 58, St. John’s 57

2011 All-Tournament Team Presented by Toyota Arnett Moultrie (Mississippi St.) - MVP presented by American Airlines

Nurideen Lindsey (St. John’s)Kourtney Roberson (Texas A&M)

Jesse Perry (Arizona)Dee Bost (Mississippi St.)

November 17SemifinalsMississippi State 69, #18 Texas A&M 60#16 Arizona 81, St. John’s 72

Championship Rounds

Lynchburg SubregionalNovember 20Lehigh 76, Eastern Kentucky 51William & Mary 65, Liberty 64November 19Eastern Kentucky 63, William & Mary 44Lehigh 90, Liberty 80November 18Lehigh 82, William & Mary 57Eastern Kentucky 73, Liberty 65

Valparaiso SubregionalNovember 20Valparaiso 84, Duquesne 68UDC 87, Indiana-Kokomo 48November 19Louisiana Tech 81, Akron 76Valparaiso 79, Indiana-Kokomo 48November 18Duquesne 97, UDC 81Valparaiso 62, Akron 59

Akron SubregionalNovember 12Akron 95, Hiram 65

Mississippi State accepts the Championship Trophy after defeating Arizona at Madison

Square Garden.

Regional Rounds


Event history


Pittsburgh Regional November 10#4 Pittsburgh 97, Illinois-Chicago 54November 8#4 Pittsburgh 83, Rhode Island 75

Austin RegionalNovember 10#25 Texas 89, Louisiana Tech 58November 8#25 Texas 83, Navy 52

College Park Regional November 10Maryland 75, Charleston 74November 8Maryland 105, Seattle 76

Champaign Regional November 10#16 Illinois 79, UC Irvine 63November 8#16 Illinois 84, Toledo 45

November 19Championship Game#4 Pittsburgh 68, #22 Texas 66Consolation Game#16 Illinois 80, Maryland 76

2010 All-Tournament Team Presented by Toyota

Ashton Gibbs (Pittsburgh) - MVP presented by American AirlinesJordan Williams (Maryland)Demetri McCamey (Illinois)

Jordan Hamilton (Texas)Travon Woodall (Pittsburgh)

November 18Semifinals #4 Pittsburgh 79, Maryland 70#22 Texas 90, #16 Illinois 84 (OT)

Championship Rounds

Toledo SubregionalNovember 21Illinois-Chicago 74, Rhode Island 68Charleston 64, Toledo 51November 20Charleston 78, Illinois-Chicago 66Rhode Island 76, Toledo 65November 19Rhode Island 76, Charleston 66Illinois-Chicago 57, Toledo 51

Irvine SubregionalNovember 21Seattle 75, Navy 70Louisiana Tech 76, UC Irvine 72November 20Louisiana Tech 80, Navy 65UC Irvine 85, Seattle 77November 19Louisiana Tech 85, Seattle 72UC Irvine 75, Navy 60

Tournament MVP Ashton Gibbs drives to the basket during Championship

Round game action.

Regional Rounds


event history


Syracuse Regional November 11#25 Syracuse 100, Robert Morris 60November 9#25 Syracuse 75, Albany 43

Chapel Hill RegionalNovember 11#4 North Carolina 89, NC Central 42 November 9#4 North Carolina 88, FIU 72

Columbus Regional November 12#17 Ohio State 72, James Madison 44November 9#17 Ohio State 100, Alcorn State 60

Berkeley Regional November 11#12 California 95, Detroit 61November 9#12 California 75, Murray State 70

November 20Championship Game#24 Syracuse 87, #4 North Carolina 71Consolation Game#15 Ohio State 76, #12 California 70

2009 All-Tournament Team Presented by Sports Illustrated

Wes Johnson (Syracuse) - MVP presented by American AirlinesJerome Randle (California)

Evan Turner (Ohio State)Marcus Ginyard (North Carolina)

Andy Rautins (Syracuse)

November 19Semifinals #24 Syracuse 95, #12 California 73 #4 North Carolina 77, #15 Ohio State 73

Championship Rounds Regional Rounds

Albany SubregionalNovember 22Detroit 79, Alcorn State 59Albany 71, Robert Morris 66November 21Robert Morris 107, Alcorn State 76Detroit 66, Albany 54November 20Detroit 71, Robert Morris 59Albany 71, Alcorn State 55

Miami SubregionalNovember 23James Madison 79, NC Central 66Murray State 84, FIU 71November 22James Madison 81, FIU 68Murray State 84, NC Central 61November 20Murray State 71, James Madison 43FIU 83, NC Central 73

Tournament MVP Wes Johnson dunks during Championship Round game action.


Event history


Durham Regional November 11#5 Duke 97, Georgia Southern 54Houston 76, Presbyterian 57 November 10#5 Duke 80, Presbyterian 49 Georgia Southern 65, Houston 63

Carbondale RegionalNovember 12Southern Illinois 80, Massachusetts 73 November 11Southern Illinois 66, California (Pa.) 52Massachusetts 90, Arkansas-Monticello 71

Los Angeles Regional November 13#4 UCLA 64, Miami (Ohio) 59Weber State 78, Prairie View A&M 68 November 12#4 UCLA 82, Prairie View A&M 58 Miami (Ohio) 70, Weber State 66

Ann Arbor Regional November 12Michigan 76, Northeastern 56IUPUI 65, Michigan Tech 51 November 11Michigan 77, Michigan Tech 55 Northeastern 73, IUPUI 60

November 21Championship Game#5 Duke 71, Michigan 56Consolation Game#4 UCLA 77, Southern Illinois 60


Kyle Singler (Duke) - MVP presented by American AirlinesKevin Dillard (Southern Illinois)

Darren Collison (UCLA)Manny Harris (Michigan)Gerald Henderson (Duke)

November 20Semifinals#5 Duke 83, Southern Illinois 58 Michigan 55, #4 UCLA 52


Tournament MVP Kyle Singler shoots during Championship Round game action.


event history

2007 2K SPORTS COLLEGE HOOPS CLASSIC BENEFITING COACHES VS. CANCER

Lexington Regional November 7Gardner-Webb 84, #20 Kentucky 68Central Arkansas 69, Alabama A&M 59November 6#20 Kentucky 67, Central Arkansas 40 Gardner-Webb 69, Alabama A&M 55

Memphis RegionalNovember 6#3 Memphis 80, Richmond 63 Tennessee-Martin 66, Maine 62November 5#3 Memphis 102, Tennessee-Martin 71Richmond 44, Maine 42

Norman Regional November 9Oklahoma 80, Denver 50San Francisco 87, East Central Oklahoma 70 November 8Oklahoma 71, San Francisco 55Denver 76, East Central Oklahoma 75

Storrs Regional November 8Connecticut 82, Buffalo 57Morgan State 77, Ohio Valley 66November 7Connecticut 69, Morgan State 65 Buffalo 89, Ohio Valley 82

November 16Championship Game#3 Memphis 81, Connecticut 70Consolation GameOklahoma 69, Gardner-Webb 55


Chris Douglas-Roberts (Memphis) - MVP presented by American AirlinesA.J. Price (Connecticut)Blake Griffin (Oklahoma)

Grayson Flittner (Gardner-Webb)Derrick Rose (Memphis)

November 15Semifinals#3 Memphis 63, Oklahoma 53 Connecticut 78, Gardner-Webb 66


Tournament MVP Chris Douglas-Roberts drives to the basket against Oklahoma.


Event history

2006 2K SPORTS COLLEGE HOOPS CLASSIC BENEFITING COACHES VS. CANCER

Austin Regional November 10St. Bonaventure 68, Alcorn State 59Texas 92, Chicago State 66 November 9Chicago State 98, St. Bonaventure 95 Texas 103, Alcorn State 44

East Lansing RegionalNovember 9Central Michigan 71, Brown 58 Michigan State 86, Youngstown State 61November 8Youngstown State 74, Central Michigan 50Michigan State 45, Brown 34

New York Regional November 11Loyola 65, North Florida 50St. John’s 72, Navy 49 November 10Navy 73, Loyola 61 St. John’s 74, North Florida 53

College Park Regional November 8Hampton 74, New Orleans 73Maryland 81, Vermont 63 November 7Vermont 82, New Orleans 65 Maryland 102, Hampton 75

November 17Championship GameMaryland 62, Michigan State 60Consolation GameTexas 77, St. John’s 76

2006 All-Tournament Team Presented by The Hartford

D.J. Strawberry (Maryland) - MVP presented by The HartfordKevin Durant (Texas)

Drew Neitzel (Michigan State)Avery Patterson (St. John’s)

James Gist (Maryland)

November 16SemifinalsMaryland 92, St. John’s 60 Michigan State 63, #18 Texas 61


Tournament MVP D.J. Strawberry dunks in the Championship Game.


event history

2003 - Coaches vs. Cancer ClassicMadison Square Garden November 13-14, 2003#21 Wake 85, Memphis 76#23 Marquette 52, St. John’s 45#22 Pittsburgh 71, Alabama 62#18 Saint Joseph’s 73, #10 Gonzaga 66

2002 - AT&T Wireless Coaches vs. Cancer ClassicMadison Square GardenNovember 14-15, 2002Memphis 70, Syracuse 63#8 Alabama 68, #3 Oklahoma 62#18 Marquette 73, Villanova 61#4 Texas 77, #16 Georgia 71

2001 - IKON Classic benefiting Coaches vs. CancerMadison Square GardenNovember 8-9, 2001Championship GameArizona 75, #6 Florida 71Consolation Game#2 Maryland 82, #16 Temple 74Semifinals#6 Florida 72, #16 Temple 64Arizona 71, #2 Maryland 67

Players of the GameTaron Downey (Wake Forest)

Travis Diener (Marquette)Carl Krauser (Pittsburgh)

Jameer Nelson (Saint Joseph’s)

Players of the GameJeremy Hunt (Memphis)Mo Williams (Alabama)

Dwyane Wade (Marquette)TJ Ford (Texas)

All-Tournament TeamJason Gardner (Arizona) - MVP

Will Bynum (Arizona)Brett Nelson (Florida)Lynn Greer (Temple)

Juan Dixon (Maryland)

All-Tournament TeamHakim Warrick (Syracuse) - MVP

Gerry McNamara (Syracuse)Rodney Carney (Memphis)

Lawrence Roberts (Mississippi State)Daniel Kickert (Saint Mary’s)

2004 - Coaches vs. Cancer ClassicMadison Square GardenNovember 18-19, 2004#6 Syracuse 77, #24 Memphis 62#12 Mississippi State 67, Saint Mary’s 54#24 Memphis 81, Saint Mary’s 66#6 Syracuse 71, #12 Mississippi State 58

Hanes Beefy-T All-Tournament TeamTaurean Green (Florida) - MVP presented by Hanes Beefy-T

Al Horford (Florida)Gerry McNamara (Syracuse)

Trent Strickland (Wake Forest)Jarrius Jackson (Texas Tech)

2005 - 2K Sports College Hoops Classic benefiting Coaches vs. Cancer ClassicMadison Square GardenNovember 17-18, 2005Championship GameFlorida 75, #16 Syracuse 70Consolation Game#18 Wake Forest 78, Texas Tech 73SemifinalsFlorida 77, #18 Wake Forest 72 (2OT)#16 Syracuse 81, Texas Tech 46


Event history

1999 - Coaches vs. Cancer ClassicMadison Square GardenNovember 11-12, 1999Championship Game#13 Stanford 72, Iowa 58Consolation Game#1 Connecticut 71, #10 Duke 66 Semifinals#13 Stanford 80, #10 Duke 79 (OT)Iowa 70, #1 Connecticut 68

All-Tournament TeamJaron Collins (Stanford) - MVP

Jacob Jaacks (Iowa)Jason Collins (Stanford)

Kevin Freeman (Connecticut)Chris Carawell (Duke)

1998 - Coaches vs. Cancer ClassicMadison Square GardenNovember 10-11, 1998Championship Game#7 Temple 59, Wake Forest 48Consolation GameIllinois 65, Georgetown 50SemifinalsWake Forest 75, Illinois 73 (OT)#7 Temple 65, Georgetown 49

All-Tournament TeamLamont Barnes (Temple) - MVPRobert O’Kelley (Wake Forest)

Corey Bradford (Illinois)Quincy Wadley (Temple)

Anthony Perry (Georgetown)

1997 - Coaches vs. Cancer ClassicContinental Airlines ArenaNovember 11-12, 1997Championship GamePrinceton 38, N.C. State 36Consolation Game#19 Georgia 89, #22 Texas 87SemifinalsN.C. State 47, #19 Georgia 45Princeton 62, #22 Texas 56

All-Tournament TeamBrian Earl (Princeton) - MVP

Luke Axtell (Texas)Kenny Inge (NC State)

Steve Goodrich (Princeton)Ray Harrison (Georgia)

1996 - Atlantic City ShootoutAtlantic City Convention Center December 7, 1996Temple 76, Georgia Tech 58St. Joseph's 67, Tulsa 64

1995 - Atlantic City ShootoutAtlantic City Convention Center December 9, 1995Penn State 88, Penn 61LaSalle 68, Marquette 65

2000 - Coaches vs. Cancer ClassicMadison Square GardenNovember 9-10, 2000Championship Game#7 Kansas 82, St. John's 74Consolation Game#17 UCLA 97, #12 Kentucky 92Semifinals#7 Kansas 99, #17 UCLA 98St. John's 62, #12 Kentucky 61

All-Tournament TeamKenny Gregory (Kansas) - MVP

Omar Cook (St. John’s)Keith Bogans (Kentucky)

Drew Gooden (Kansas)Earl Watson (UCLA)


MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES

THAN THE AVERAGE U.S. ADULT.

To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.

Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM

182199186

Automotive Aftermarket

Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year

136155151156

Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week

149160145

Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily

150162179

Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release

151170147

Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+

239192

Household Appliances & Furnishings Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year

169151

152

Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used

156189177

Men’s Apparel & Sports Apparel

Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year

183156229151

Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month

162152149

151

Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month

166166

Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year

192223192

CATEGORY PRODUCT INDEX

basketballdemographics


Event demographics

MALE 72%FEMALE 28%

AGE 10.1% of fans are <17 yrs old 17.5% of fans are 18-24 yrs old

29.6% of fans are 25-34 yrs old30.5% of fans are 34-54 yrs old

12.3% of fans are 55+ yrs old

EDUCATION 86% are college graduates or have attended college 5% have a high school diploma 9% have attended some high school

TV VIEWERSHIP 31% watch college basketball less than 2 hours per week34% watch college basketball 2-5 hours per week

27% watch college basketball more than 5 hours per week

EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week

HOUSEHOLD 18% have a household income of <$50,000INCOME 16% have a household income of $50,000 - $74,000

18% have a household income of $75,000 - $99,000 16% have a household income of $100,000 - $149,00032% have a household income of $150,000+


“THE GARDEN”

“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as

THE WORLD’S MOST FAMOUS ARENA.”

“It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!”

“The Garden is more than a building. The history is so rich, and people want to be a part of that history.”

- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane

“Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.”

On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.

Madison Square Garden


Newark Star Ledger

Oregon State Schedule Cards

Villanova Pocket Schedules

TOTALS

Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership223,037

10,000

25,000

258,037

444,074

444,074

1

1

223, 037

10,000

25,000

258,037

444,074

10,000

25,000

479,074

ESPN.com

Philly.com

NJ.com

Behavior and Geo-targeted Ads

WFAN.com

Facebook

TheGarden.com

TOTALS

Online Dates Locations Impressions/Day Total Impressions11/5 - 11/16

10/24 - 11/14

10/20 - 11/14

10/20 - 11/14

11/4 - 11/21

1/1 - 11/16

3/9 - 11/16

Run of Site

Run of Site

Sports Page

Internet

Run of Site

Event Page

Home/Event Page

860,090

214,668

766,824

1,480,245

448,798

697,102

10,792,656

14,401,123

Total online advertising impressions: 14,401,123

Total print advertising impressions: 479,074

ESPN 1050

ESPN 1050 (Live Reads)

WIP 94.1 (Philadeplphia)

ESPN Philly

WFAN 660 AM (NY)

WFAN 660 AM (NY)

TOTALS

Radio Station Dates Length # of Units Avg. Listeners Gross Impact

11/1 - 11/16

11/1 - 11/16

11/7 - 11/14

11/1 - 11/16

11/1 - 11/16

60

8

17

56

23

15

179

364,950

364,950

144,570

99,392

507,757

507,757

1,989,376

Total radio advertising impressions: 52,135,008

:60

:10

:30

:30

:30

:15

21,897,000

2,919,600

2,457,690

5,565,952

11,678,411

7,616,355

52,135,008

69,174

9,758

29,493

56,933

24,933

1,905

42,828

235,024

Advertising impressions


Advertising impressions

TOTAL ADVERTISING IMPRESSIONS: 193,108,322

MSG Network

MSG+

TOTALS

Television Network Households Dates # of Units Viewers Gross Impact10,909,198

10,909,198

21,818,396

47

112

257

8,812

3,273

12,085

Total television advertising impressions: 780,740

7th Avenue Marquees

8th Avenue Marquees

Box Office Duratrans

7th Avenue Arcade Banner

Oregon St. Football vs. Arizona St.

TOTALS

Out of Home Dates Impressions/Day Total Impressions

9/15 - 11/16

9/15 - 11/16

11/1 - 11/16

10/1 - 11/16

11/3

1,000,000

700,000

13,350

600,000

65,277

2,378,627

Total out of home advertising impressions: 125,312,377

414,164

366,576

780,740

65,000,000

45,500,000

347,100

14,400,000

65,277

125,312,377


Ticketmaster Alert4 e-mails to over 1 million subscribers

Plum Benefits1 discount e-mail sent to over 20,000

corporations in NYC

New York Knicks2 e-mails to 7,000 plus subscribers

New York Liberty2 e-mails to 5,100 subscribers

New York Rangers2 e-mails to over 6,000 subscribers

Madison Square Garden Sports4 e-mails to over 30,000 subscribers

Radio City Entertainment1 e-mail to over 250,000 subscribers

American Express1 e-mail to over 1 million customers

Gazelle Database5 e-mails to over 12,000 subscribers

Travelzoo.com2 e-mails to over 100,000 subscribers

Villanova University Database3 e-mails to 16,000 subscribers

Alabama Tidemail3 e-mails to 190,000 members

Purdue University Database2 e-mails to 68,000 subscribers

Oregon State University Database2 e-mails to 16,700 subscribers

OVER 6.4 MILLION IMPRESSIONS

direct marketing


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2K SPORTS CLASSICbenefiting Wounded Warrior Project®

Championship RoundsNovember 15-16Madison Square GardenNew York, N.Y.

*All television schedules subject to change.

PROGRESSIVE LEGENDS CLASSIC

Championship Rounds November 19-20Barclays CenterBrooklyn, N.Y.

GOTHAM CLASSICinaugural event

Challenge RoundDecember 22Madison Square GardenNew York, N.Y.

19-2019-20enter.Y.

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November 11-15 Regional Rounds at Host SitesIndiana | UCLA | Georgetown | Georgia

THE BEST TOURNAMENTS ON THE WORLD'S BIGGEST STAGE...

2KSPORTSCLASSIC.COM LEGENDSCLASSIC.COM GOTHAMCLASSIC.COM

12/17 Detroit at Syracuse 7 p.m.12/22 Syracuse vs. Temple 12 p.m.

all times Eastern*

11/9 Marshall at Villanova 1 p.m. Bucknell at Purdue 7 p.m. South Dakota State at Alabama 9 p.m. Niagara at Oregon State 9 p.m. 11/11 Hofstra at Purdue 2 p.m. New Mexico St. at Oregon St. 9:30 p.m.11/15 Semi: Alabama vs. Oregon St. 7 p.m. Semi: Villanova vs. Purdue 9 p.m. 11/16 Consolation Game 5 p.m. Championship Game 7:30 p.m.

all times Eastern*

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December 15-30 Additional Games at Host SitesSyracuse | TempleDetroit | Canisius | Alcorn State 11/11 Duquesne at Georgetown 6:30 p.m.

11/12 Youngstown St. at Georgia 7 p.m. North Dakota St. at Indiana 7 p.m.11/13 UC Irvine at UCLA 11:30 p.m.11/15 Sam Houston St. at Indiana 7 p.m. James Madison at UCLA 11 p.m.11/19 Semi: Indiana vs. Georgia 5:30 p.m. Semi: UCLA vs. Georgetown 8 p.m. 11/20 Consolation Game 7:30 p.m. Championship Game 10 p.m.

all times Eastern*

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November 9-11 Regional Rounds at Host SitesVillanova | Purdue | Alabama | Oregon St.

Advertisement that ran in the November 2012 issue of Basketball Times.


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Print advertisement that ran in The Star-Legder.


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Advertisement displayed on the plasma screens and duratrans in the mall area of

Madison Square Garden.

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advertisements

10’ x 15’ banner displayed on 7th Avenue outside the Madison Square Garden and Penn Station main entrances.


advertisements

Endpage on commercial unit that ran in the New York metropolitan area on ESPN (SportsCenter), MSG Network and MSG Plus.


Social media

The Event Facebook Page has 957 fans.

The Event Twitter Page

has 549 followers.


Television Exposure

American Airlines Courtside LED Signage at Madison Square Garden.


Television Exposure


commercial Units

Date Length Station Airtime (EST) Qty

11/07/12 :60 ESPN 98.7 12:57 pm 1

11/08/12 :60 ESPN 98.7 8:44 am 1

11/09/12 :60 ESPN 98.7 5:14 pm 1

11/10/12 :60 ESPN 98.7 11:44 pm 1

11/11/12 :60 ESPN 98.7 9:13 am 1

11/12/12 :60 ESPN 98.7 4:58 pm 1

11/13/12 :60 ESPN 98.7 10:44 pm 1

11/14/12 :60 ESPN 98.7 10:55 am 1

11/16/12 :60 ESPN 98.7 6:27 am, 9:40 am 2 Total Radio Spots: 10

American Airlines Radio Commercial Units on ESPN 98.7


TELEVISION- The 2K Sports Classic benefi ting Wounded Warrior Project was featured in ESPN’s promotional spots and on ESPN.com’s early-season tournament preview show.- National, regional, and local sports highlights shows.- Local news network sports coverage.

RADIO- Championship Round coaches participated in interviews on WFAN Radio.

NATIONAL TELECONFERENCE- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.

SOCIAL MEDIA- The 2K Sports Classic benefi ting Wounded Warrior Project has become very active in social media. The event’s Facebook and Twitter pages continue to grow. In 2012, a “Biggest Fan Contest” was hosted on Facebook and promoted on Twitter. Each institution was involved, as were several of the head coaches who promoted the event on their Twitter accounts.

ESPN’s Andy Katz interviews Alabama Head Coach Anthony Grant during the Championship Rounds at Madison Square Garden.

supplemental exposure


on-site exposure

7TH AND 8TH AVENUE MARQUEES AND BANNER

Beginning one month prior to the Event, American Airlines’ mentions appear on an event banner and on the 7th and 8th Avenue Marquees 3 times per hour, 18 hours a

day, totalling approximately 1,700,000 daily impressions.


SCOREBOARD MENTIONS AND PA ANNOUNCEMENTS

American Airlines logo and message appeared on the Gardenvision centerhung scoreboard, endboards, and courtside LED signage during

PA Announcements and promotions.

on-site exposure


on-site exposure

OFFICIAL SOUVENIR PROGRAM

American Airlines’ advertisement appeared in the Official Event Program.

To really experience the

game, let us take you there.

250 cities. 50 countries.

Service totals include American Eagle.® AmericanAirlines and American Eagle are marks of American Airlines, Inc. oneworld is a mark of the oneworld Alliance, LLC. © 2012 American Airlines, Inc. All rights reserved.

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Villanova RegionalNovember 9 & 11, 2012VillaNova UDC Marshall

West Lafayette RegionalNovember 9 & 11, 2012Purdue Bucknell Hofstra

Tuscaloosa RegionalNovember 9 & 11, 2012

alabama S. Dakota St. West ala.

Corvallis RegionalNovember 9 & 11, 2012

Oregon St. Niagara New Mexico St.


customized promotions

ON-COURT PROMOTION

Fans were chosen to participate in the American Airlines’ “Around

the World” shooting contest each night.


pre-game hospitality

PRE-GAME HOSPITALITY RECEPTION

The Pre-Game Hospitality Reception was held at Madison Square Garden’s Club Bar and Grill prior to the start of the games each night.


Sponsor “Thank You” placard displayed at the entrance of the

Club Bar and Grill (right).

pre-game hospitality


press coverage

As the nation’s premier early-season college basketball event, the 2K Sports Classic benefi ting Wounded Warrior Project annually receives tremendous press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in the New York metropolitan area, the two Subregional Round sites, and the local news areas in which the participating institutions are located.

In 2012, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a great amount of exposure on the Internet, on both national and sport-specifi c web sites. More specifi cally, the 2K Sports Classic benefi ting Wounded Warrior Project was featured in articles in, but not limited to, the following media:

- USA Today - New York Post - Tuscaloosa News

- SI.com - Newark Star-Ledger - Indianapolis Star

- Yahoo.com - Newsday - Lafayette Journal & Courier

- ESPN.com - ESPNNY.com - Fort Worth News Sentinel

- CBSSports.com - SNY.com - Muncie Star Press

- NBCSports.com - Philadelphia Inquirer - The Oregonian

- FoxSports.com - Philadelphia Daily News - Corvallis Gazette Times

- SportingNews.com - Bucks County Courier Times - Buffalo News

- New York Times - Delaware County Times - Charleston Daily Mail

- New York Daily News - CSNPhilly.com - Charleston Gazette

In all, over 100 reporters and photographers representing more than 50 media outlets were issued credentials to the Championship Rounds of the 2012 2K Sports Classic.

The 2K Sports logo appeared on the press backdrop in the media room at Madison Square Garden.

2K Sports Classic benefiting Wounded Warrior Project

Documents

exposure promotions

game television exposure

supplemental exposure

event logo

event demographics

event history

event representative

summary of contentssummary