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November 15 & 16, 2012Madison Square Garden | New York, N.Y.
Championship Rounds
November 9 & 11, 2012Regional Rounds
Villanova | Purdue | alabama | Oregon St.
The 2K Sports Classic is produced by: The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | GazelleGroup.com
2012 Event Summary | Reese’s
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Summary of Contents
SUMMARY OF SPONSORSHIP BENEFITS - Outline and Description of Sponsor Benefi ts ..................................................... 3
EVENT HISTORY AND INFORMATION - Miscellaneous Facts ............................................................................................ 5 - Results and Awards.............................................................................................. 6 - Demographics of College Basketball .................................................................16 - Event Demographics ........................................................................................... 17 - Madison Square Garden ......................................................................................18
MEDIA EXPOSURE - In-Game Television Exposure .............................................................................19 - Commercial Units .............................................................................................. 23 - Supplemental Exposure ..................................................................................... 24
PRESS COVERAGE - Summary of Media Exposure ............................................................................ 33 - Press Releases - Samples of Newspaper & Website Articles
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Sponsorship Benefits
The Alabama Crimson Tide defeated Villanova to win the 2012 Championship.
TELEVISION EXPOSURE- One (1) :30 commercial unit per game in each nationally televised game during the Regional and Championship Rounds on ESPN2 and ESPNU (total of 3 of ESPN2; total of 3 on ESPNU).- One (1) “First Half Stats” enhancement in each nationally televised game during the Regional and Championship Rounds on ESPN2 and ESPNU (total of 3 on ESPN2; total of 3 on ESPNU).- One (1) on-court decal located on each end of the fl oor (total of 2).- Minimum of four (4) minutes per game of unobstructed in-game television exposure on the courtside digital signage (total of 12 on ESPN2; total of 4 on ESPNU).
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sponsorship benefits
Reese’s Courtside LED signage shown at Madison Square Garden, on ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.
ON-SITE EXPOSURE- In-arena exposure on the courtside digital signage.- One (1) public address announcement per game.- One (1) mention per game on the videoboard.- One (1) mention per game on the matrix board.- One (1) on-court promotion per night during a halftime or timeout (total of 2)- One (1) on-site display in the concourse or near the main entrance to the arena (7th Avenue entrance). The display can be used for sampling, coupon distribution, premium item giveaways, etc. - Daily mentions on the 7th and 8th Avenue marquees outside Madison Square Garden and Penn Station beginning one month prior to the Event (three per hour from 6 a.m. to midnight) and any other marquees available at Regional Rounds.- The opportunity to create a halftime or timeout on-court promotation.
TICKETS AND HOSPITALITY- Eight (8) courtside tickets to each night of the Event.- Eight (8) invitations to each pre-game hospitality Reception (Championship Rounds only).
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did you know???
Wounded Warrior Project played a 3-on-3 wheelchair game prior to the semifi nal games at Madison Square Garden.
- All four games of the Championship Rounds of the 2012 2K Sports Classic benefi ting Wounded Warrior Project at Madison Square Garden were nationally televised on ESPN Networks. Both semifi nal games as well as the championship game aired on ESPN2 while the consolation game was shown on ESPNU. Additionally, two Regional Round games were aired on ESPNU and a third was shown on ESPN3. The Pac-12 Network televised one game nationally and the Big Ten Network televised two games on its digital network.
- Marc Kestecher and Len Elmore served as ESPN’s broadcast team for the Championship Round games at Madison Square Garden.
- The 2K Sports Classic benefi ting Wounded Warrior Project was once again one of the most highly attended early-season college basketball events in the country, attracting 95, 691 fans over the course of the tournament, roughly 11,000 more than the previous year.
- The 2012 2K Sports Classic was the fi rst in which Wounded Warrior Project served as the event’s benefi ciary. Nearly 200 wounded warriors attended the event, many of whom were honored during the games or served as honorary team captains.
- The event has featured three eventual national champions -- Florida (2006), Syracuse (2003), and Maryland (2002). The 2K Sports Classic benefi ting Wounded Warrior Project has also had four additional NCAA Final Four teams -- Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Since 1995, 55 teams that participated in the 2K Sports Classic have gone on to compete in the NCAA Tournament.
- In addition to Madison Square Garden, the 2K Sports Classic benefi ting Wounded Warrior Project has been held at some of the fi nest home courts in the country, including Alabama, Arizona, California, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Oregon State, Pittsburgh, Purdue, St. John’s, Syracuse, Texas, Texas A&M, UCLA, Villanova, and Wake Forest.
Tuscaloosa Regional November 11Alabama 80, West Alabama 49November 9Alabama 70, South Dakota State 67
Corvallis Regional November 11Oregon State 71, New Mexico State 62November 9Oregon State 102, Niagara 83
November 16Championship GameAlabama 77, Villanova 55Consolation GameOregon State 66, Purdue 58
2012 All-Tournament Team Trevor Releford (Alabama) - MVP presented by American Airlines
Rodney Cooper (Alabama)JayVaughn Pinkston (Villanova)
Devon Collier (Oregon State)A.J. Hammons (Purdue)
November 15SemifinalsAlabama 65, Oregon State 62Villanova 89, Purdue 81 (OT)
Championship Rounds
Hempstead SubregionalNovember 18South Dakota State 96, UDC 48Hofstra 103, Marshall 100 (OT)November 17South Dakota State 78, Marshall 77Hofstra 74, UDC 59November 16Marshall 80, UDC 58Hofstra 66, South Dakota State 63
Niagara Falls SubregionalNovember 18Bucknell 69, West Alabama 52Niagara 86, New Mexico State 83November 17Bucknell 62, New Mexico State 49November 16Bucknell 88, Niagara 71
Las Cruces SubregionalNovember 21New Mexico State 67, Northern New Mexico 37
Alabama accepts the Championship Trophy with their Wounded Warrior Project Honorary Captain,
Annie Swanson, Seargent US Army Reserves.
Regional Rounds
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event history
2011 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER
Queens Regional November 9St. John’s 78, Lehigh 73November 7St. John’s 74, William & Mary 59
November 17SemifinalsMississippi State 69, #18 Texas A&M 60#16 Arizona 81, St. John’s 72
Championship Rounds
Lynchburg SubregionalNovember 20Lehigh 76, Eastern Kentucky 51William & Mary 65, Liberty 64November 19Eastern Kentucky 63, William & Mary 44Lehigh 90, Liberty 80November 18Lehigh 82, William & Mary 57Eastern Kentucky 73, Liberty 65
Toledo SubregionalNovember 21Illinois-Chicago 74, Rhode Island 68Charleston 64, Toledo 51November 20Charleston 78, Illinois-Chicago 66Rhode Island 76, Toledo 65November 19Rhode Island 76, Charleston 66Illinois-Chicago 57, Toledo 51
Irvine SubregionalNovember 21Seattle 75, Navy 70Louisiana Tech 76, UC Irvine 72November 20Louisiana Tech 80, Navy 65UC Irvine 85, Seattle 77November 19Louisiana Tech 85, Seattle 72UC Irvine 75, Navy 60
Tournament MVP Ashton Gibbs drives to the basket during Championship
Round game action.
Regional Rounds
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event history
2009 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER
Syracuse Regional November 11#25 Syracuse 100, Robert Morris 60November 9#25 Syracuse 75, Albany 43
Chapel Hill RegionalNovember 11#4 North Carolina 89, NC Central 42 November 9#4 North Carolina 88, FIU 72
Columbus Regional November 12#17 Ohio State 72, James Madison 44November 9#17 Ohio State 100, Alcorn State 60
Berkeley Regional November 11#12 California 95, Detroit 61November 9#12 California 75, Murray State 70
November 20Championship Game#24 Syracuse 87, #4 North Carolina 71Consolation Game#15 Ohio State 76, #12 California 70
2009 All-Tournament Team Presented by Sports Illustrated
Wes Johnson (Syracuse) - MVP presented by American AirlinesJerome Randle (California)
Evan Turner (Ohio State)Marcus Ginyard (North Carolina)
Andy Rautins (Syracuse)
November 19Semifinals #24 Syracuse 95, #12 California 73 #4 North Carolina 77, #15 Ohio State 73
Championship Rounds Regional Rounds
Albany SubregionalNovember 22Detroit 79, Alcorn State 59Albany 71, Robert Morris 66November 21Robert Morris 107, Alcorn State 76Detroit 66, Albany 54November 20Detroit 71, Robert Morris 59Albany 71, Alcorn State 55
Miami SubregionalNovember 23James Madison 79, NC Central 66Murray State 84, FIU 71November 22James Madison 81, FIU 68Murray State 84, NC Central 61November 20Murray State 71, James Madison 43FIU 83, NC Central 73
Tournament MVP Wes Johnson dunks during Championship Round game action.
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Event history
2008 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER
Durham Regional November 11#5 Duke 97, Georgia Southern 54Houston 76, Presbyterian 57 November 10#5 Duke 80, Presbyterian 49 Georgia Southern 65, Houston 63
Carbondale RegionalNovember 12Southern Illinois 80, Massachusetts 73 November 11Southern Illinois 66, California (Pa.) 52Massachusetts 90, Arkansas-Monticello 71
Los Angeles Regional November 13#4 UCLA 64, Miami (Ohio) 59Weber State 78, Prairie View A&M 68 November 12#4 UCLA 82, Prairie View A&M 58 Miami (Ohio) 70, Weber State 66
Ann Arbor Regional November 12Michigan 76, Northeastern 56IUPUI 65, Michigan Tech 51 November 11Michigan 77, Michigan Tech 55 Northeastern 73, IUPUI 60
November 21Championship Game#5 Duke 71, Michigan 56Consolation Game#4 UCLA 77, Southern Illinois 60
2008 All-Tournament Team Presented by Sports Illustrated
Kyle Singler (Duke) - MVP presented by American AirlinesKevin Dillard (Southern Illinois)
Darren Collison (UCLA)Manny Harris (Michigan)Gerald Henderson (Duke)
November 20Semifinals#5 Duke 83, Southern Illinois 58 Michigan 55, #4 UCLA 52
Championship Rounds Regional Rounds
Tournament MVP Kyle Singler shoots during Championship Round game action.
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event history
2007 2K SPORTS COLLEGE HOOPS CLASSIC BENEFITING COACHES VS. CANCER
Memphis RegionalNovember 6#3 Memphis 80, Richmond 63 Tennessee-Martin 66, Maine 62November 5#3 Memphis 102, Tennessee-Martin 71Richmond 44, Maine 42
Norman Regional November 9Oklahoma 80, Denver 50San Francisco 87, East Central Oklahoma 70 November 8Oklahoma 71, San Francisco 55Denver 76, East Central Oklahoma 75
Storrs Regional November 8Connecticut 82, Buffalo 57Morgan State 77, Ohio Valley 66November 7Connecticut 69, Morgan State 65 Buffalo 89, Ohio Valley 82
2007 All-Tournament Team Presented by Sports Illustrated
Chris Douglas-Roberts (Memphis) - MVP presented by American AirlinesA.J. Price (Connecticut)Blake Griffin (Oklahoma)
Grayson Flittner (Gardner-Webb)Derrick Rose (Memphis)
November 15Semifinals#3 Memphis 63, Oklahoma 53 Connecticut 78, Gardner-Webb 66
Championship Rounds Regional Rounds
Tournament MVP Chris Douglas-Roberts drives to the basket against Oklahoma.
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Event history
2006 2K SPORTS COLLEGE HOOPS CLASSIC BENEFITING COACHES VS. CANCER
Austin Regional November 10St. Bonaventure 68, Alcorn State 59Texas 92, Chicago State 66 November 9Chicago State 98, St. Bonaventure 95 Texas 103, Alcorn State 44
East Lansing RegionalNovember 9Central Michigan 71, Brown 58 Michigan State 86, Youngstown State 61November 8Youngstown State 74, Central Michigan 50Michigan State 45, Brown 34
New York Regional November 11Loyola 65, North Florida 50St. John’s 72, Navy 49 November 10Navy 73, Loyola 61 St. John’s 74, North Florida 53
College Park Regional November 8Hampton 74, New Orleans 73Maryland 81, Vermont 63 November 7Vermont 82, New Orleans 65 Maryland 102, Hampton 75
November 17Championship GameMaryland 62, Michigan State 60Consolation GameTexas 77, St. John’s 76
2006 All-Tournament Team Presented by The Hartford
D.J. Strawberry (Maryland) - MVP presented by The HartfordKevin Durant (Texas)
November 16SemifinalsMaryland 92, St. John’s 60 Michigan State 63, #18 Texas 61
Championship Rounds Regional Rounds
Tournament MVP D.J. Strawberry dunks in the Championship Game.
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event history
2003 - Coaches vs. Cancer ClassicMadison Square Garden November 13-14, 2003#21 Wake 85, Memphis 76#23 Marquette 52, St. John’s 45#22 Pittsburgh 71, Alabama 62#18 Saint Joseph’s 73, #10 Gonzaga 66
MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES
THAN THE AVERAGE U.S. ADULT.
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM
182199186
Automotive Aftermarket
Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year
136155151156
Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week
149160145
Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily
150162179
Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release
151170147
Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+
239192
Household Appliances & Furnishings Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year
169151
152
Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used
156189177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year
183156229151
Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month
162152149
151
Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month
166166
Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year
192223192
CATEGORY PRODUCT INDEX
basketballdemographics
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Event demographics
MALE 72%FEMALE 28%
AGE 10.1% of fans are <17 yrs old 17.5% of fans are 18-24 yrs old
29.6% of fans are 25-34 yrs old30.5% of fans are 34-54 yrs old
12.3% of fans are 55+ yrs old
EDUCATION 86% are college graduates or have attended college 5% have a high school diploma 9% have attended some high school
TV VIEWERSHIP 31% watch college basketball less than 2 hours per week34% watch college basketball 2-5 hours per week
27% watch college basketball more than 5 hours per week
EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week
HOUSEHOLD 18% have a household income of <$50,000INCOME 16% have a household income of $50,000 - $74,000
18% have a household income of $75,000 - $99,000 16% have a household income of $100,000 - $149,00032% have a household income of $150,000+
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“THE GARDEN”
“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as
THE WORLD’S MOST FAMOUS ARENA.”
“It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!”
“The Garden is more than a building. The history is so rich, and people want to be a part of that history.”
- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane
“Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.”
On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.
Madison Square Garden
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television exposurechampionship rounds - NYC
Minutes of exposure for floor decals, backboard suppodecals, chairbacks and basket arm signage
Reese’s courtside LED signage during Championship Rounds at Madison Square Garden.
Date Game Network Timing
11/15/2012 Alabama vs. Oregon State ESPN2 5:26
11/15/2012 Villanova vs. Purdue ESPN2 5:19
11/16/2012 Purdue vs. Oregon State ESPNU 4:18
11/16/2012 Alabama vs. Villanova ESPN2 5:38
Totals: 20:41
Amount of time in excess of contract: 4:41
Date Game Network Timing
11/15/2012 Alabama vs. Oregon State ESPN2 46:49
11/15/2012 Villanova vs. Purdue ESPN2 54:26
11/16/2012 Purdue vs. Oregon State ESPNU 40:05
11/16/2012 Alabama vs. Villanova ESPN2 44:14
Totals: 2:25:27
Minutes of unobstructed exposure on the court decals
Minutes of unobstructed exposure on the courtside signage
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television exposuretelevision exposure
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television exposuretelevision exposure
Reese’s Floor Decals which were displayed at the baseline on both ends of the court during the Championship Rounds.
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television exposure
IN-GAME ENHANCEMENTS
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television exposure
Date Game Network Airtime (EST) Unit
11/09/12 Alabama vs. South Dakota State 9:21 pm HUPC0019000H
11/09/12 Alabama vs. South Dakota State 10:12 pm HUPC008400H
11/11/12 Oregon St. vs. New Mexico State 9:47 pm HUPC0019000H
11/11/12 Oregon St. vs. New Mexico State 10:32 pm HUPC008400H
Regional Rounds Commercial Units
:15 Commercial Spots: 4
Date Game Network Airtime (EST) Unit
11/15/12 Alabama vs. Oregon State 7:32 pm HUPC0019000H
11/15/12 Alabama vs. Oregon State 8:19 pm HUPC008400H
11/15/12 Villanova vs. Purdue 9:44 pm HUPC0019000H
11/15/12 Villanova vs. Purdue 10:02 pm HUPC008400H
11/16/12 Purdue vs. Oregon State 5:23 pm HUPC0019000H
11/16/12 Purdue vs. Oregon State 6:04 pm HUPC008400H
11/16/12 Alabama vs. Villanova 7:52 pm HUPC0019000H
11/16/12 Alabama vs. Villanova 8:16 pm HUPC008400H
Championship Rounds Commercial Units
:15 Commercial Spots: 8
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TELEVISION- The 2K Sports Classic benefi ting Wounded Warrior Project was featured in ESPN’s promotional spots and on ESPN.com’s early-season tournament preview show.- National, regional, and local sports highlights shows.- Local news network sports coverage.
RADIO- Championship Round coaches participated in interviews on WFAN Radio.
NATIONAL TELECONFERENCE- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
SOCIAL MEDIA- The 2K Sports Classic benefi ting Wounded Warrior Project has become very active in social media. The event’s Facebook and Twitter pages continue to grow. In 2012, a “Biggest Fan Contest” was hosted on Facebook and promoted on Twitter. Each institution was involved, as were several of the head coaches who promoted the event on their Twitter accounts.
ESPN’s Andy Katz interviews Alabama Head Coach Anthony Grant during the Championship Rounds at Madison Square Garden.
supplemental exposure
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7TH AND 8TH AVENUE MARQUEES
Beginning one month prior to the Event, Reese’s mentions appeared on the 7th and 8th Avenue Marquees 3 times per hour, 18 hours a day, totalling approximately
1,700,000 daily impressions.
on-site exposure
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SCOREBOARD MENTIONS AND PA ANNOUNCEMENTS
on-site exposure
Reese’s :15 commercial and logos appear on the Gardenvision center hung scoreboard and endboard LED ribbons during PA Announcements and Promotions.
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customized promotions
Lucky fans were selected to participate in the Reese’s
“Perfect Combination” shooting contest (above) during each game. Each
night of the Championship Rounds, two lucky fans were selected for the Reese’s Perfect Seat
Ugrade, a great game from a great view, the perfect
combination (right).
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SPONSOR RECOGNITION CEREMONY
Sponsor Representatives were recognized for their support of the 2012 2K Sports Classic benefiting Wounded Warrior Project (L-R):
2K Sports - Mark GoodrichReese’s - Brent Christenson, Jack Wilder and Jenna Carls
Empire BlueCrossBlueShield - Joseph GaribaldiAcademy - Spencer Sydorko
customized promotions
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customized promotions
AWARDS PRESENTATION
Jack Wilder of Reese’s presented the All-Tournament Team Awards during the post game presetation.
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pre-game hospitality
PRE-GAME HOSPITALITY RECEPTION
The Pre-Game Hospitality Reception was held at Madison Square Garden’s Club Bar and Grill prior to the start of the games each night.
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Reese’s was featured on the sponsor “Thank You” placard
displayed at the entrance of the Club Bar and Grill (right).
pre-game hospitality
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press coverage
As the nation’s premier early-season college basketball event, the 2K Sports Classic benefi ting Wounded Warrior Project annually receives tremendous press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in the New York metropolitan area, the two Subregional Round sites, and the local news areas in which the participating institutions are located.
In 2012, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a great amount of exposure on the Internet, on both national and sport-specifi c web sites. More specifi cally, the 2K Sports Classic benefi ting Wounded Warrior Project was featured in articles in, but not limited to, the following media:
- ESPN.com - ESPNNY.com - Fort Worth News Sentinel
- CBSSports.com - SNY.com - Muncie Star Press
- NBCSports.com - Philadelphia Inquirer - The Oregonian
- FoxSports.com - Philadelphia Daily News - Corvallis Gazette Times
- SportingNews.com - Bucks County Courier Times - Buffalo News
- New York Times - Delaware County Times - Charleston Daily Mail
- New York Daily News - CSNPhilly.com - Charleston Gazette
In all, over 100 reporters and photographers representing more than 50 media outlets were issued credentials to the Championship Rounds of the 2012 2K Sports Classic.
The 2K Sports logo appeared on the press backdrop in the media room at Madison Square Garden.