Regional Rounds November 7 & 9, 2011 St. John’s • Arizona Texas A&M • Mississippi State Championship Rounds November 17 & 18, 2011 Madison Square Garden New York, N.Y. 2K SPORTS CLASSIC 2011 Event Summary Toyota The 2K Sports Classic is produced by: The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | GazelleGroup.com
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Regional RoundsNovember 7 & 9, 2011
St. John’s • Arizona Texas A&M • Mississippi State
Championship RoundsNovember 17 & 18, 2011
Madison Square Garden New York, N.Y.
2K SpoRtS ClaSSiC
2011 Event Summary toyota
The 2K Sports Classic is produced by: The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | GazelleGroup.com
1 2KSportsClassic.com
Summary of Contents
SUMMARY OF SPONSORSHIP BENEFITS - Outline and Description of Sponsor Benefits ..................................................... 3
EVENT HISTORY AND INFORMATION - Miscellaneous Facts ............................................................................................ 5 - Results and Awards.............................................................................................. 6 - Demographics of College Basketball .................................................................15 - Event Demographics ...........................................................................................16 - Madison Square Garden ...................................................................................... 17
ADVERTISING & PROMOTION - Summary of Newspaper, Radio, Television and Direct Marketing ....................19 - Samples of Advertisements and Ticket Inserts ............................................... 22
MEDIA EXPOSURE - In-Game Television Exposure ............................................................................ 27 - Supplemental Exposure .....................................................................................30
PRESS COVERAGE - Summary of Media Exposure .............................................................................41
LEGENDS CLASSIC -Outline and Description of Sponsor Benefits ....................................................43 -In-Game Television Exposure .............................................................................44 -On-Site Exposure ................................................................................................46
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Sponsorship Benefits
The Mississippi State Bulldogs defeated Arizona to win the 2011 Championship
STATUS- Exclusivity in the “automotive” category.- Use of the following logos: Event, American Cancer Society, National Association of Basketball Coaches (NABC).- An Event representative to act as a liaison to coordinate the implementation and activation of the sponsorship.- An in-depth qualitative and quantitative summary of the sponsorship will be provided from the Event.
TELEVISION EXPOSURE- Three (3) minutes of unobstructed “in-game” television exposure on the LED courtside signage system per game (12 minutes total).
MEDIA EXPOSURE- Toyota name and/or logo will be included in all promotional and advertising materials (i.e., television, radio, and newspaper advertising, brochures, posters, flyers, etc.).- Logo and link on the event website.
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Sponsorship Benefits
Courtside LED signage shown in-arena, on ESPN, ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.
ON-SITE EXPOSURE AND PROMOTIONAL OPPORTUNITIES- “In-arena” exposure on the courtside signage system at Madison Square Garden.- Daily mentions on the 7th and 8th avenue marquees outside Madison Square Garden beginning one month prior to the Event.- Two (2) public address announcements in each game.- Two (2) scoreboard mentions in each game.- On-site vehicle display near the main entrance to Madison Square Garden.- Opportunity to conduct a promotion in which the winner and one guest will receive an “All-Access VIP Experience” with one of the participating teams.- A half-time or time-out on court promotion.
OFFICIAL SOUVENIR PROGRAM- Name and logo on the front cover.- One (1) full-page, four color advertisement in the body of the program.
TICKETS AND HOSPITALITY- Ten (10) premium location tickets to each night of the Event (20 total)- Ten (10) invitations to the pre-game hospitality reception (20 total)
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ESPN’s Dan Shulman and Bob Knight broadcasting live from Madison Square Garden.
Did You Know???
- All four games of the Championship Rounds of the 2011 2K Sports Classic at Madison Square Garden were nationally televised on ESPN2. Also, five of the seven regional round games were nationally televised on either ESPN2 (two games) or ESPNU (three games). A sixth game was aired regionally by Fox Sports Southwest in Texas, Arkansas, and Oklahoma.
- ESPN’s top broadcast team of Dick Vitale, Bob Knight, and Dan Shulman were assigned to work the Championship Round games from Madison Square Garden. The network annually uses the 2K Sports Classic as a high-profile event to tip-off the college basketball season.
- The 2K Sports Classic was once again the most highly attended season-opening college basketball event in the country. Over 84,000 fans attended the 2011 tournament across the seven hosting venues.
- The event has averaged 11,243 fans per night in the 14 years it has culminated at Madison Square Garden.
- From 1996 to 2011, the 2K Sports Classic and the Gazelle Group raised in excess of $5 million for cancer research and awareness programs.
- The event has featured three eventual national champions - Florida (2006), Syracuse (2003), and Maryland (2002). The Classic has also had four additional NCAA Final Four teams - Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Over the last nine years, 39 teams that participated in the 2K Sports Classic have gone on to compete in the NCAA Tournament.
- In addition to Madison Square Garden, the 2K Sports Classic has been held at some of the finest home courts in the country, including Arizona, Cal, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Pittsburgh, St. John’s, Southern Illinois, Syracuse, Texas, Texas A&M, Texas Tech, UCLA, and Wake Forest.
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Tournament Bracket
Nov. 7 7:00 ET Nov. 18 Lehigh 82, William & Mary 57 4:30 ETNov. 9 7:00 ET Eastern Kentucky 73, Liberty 65
Nov. 19 Eastern Kentucky 63, William & Mary 44 4:30 ETLehigh 90, Liberty 80
Nov. 7 9:00 ETNov. 9 9:00 ET Nov. 20 Lehigh 76, Eastern Kentucky 51 2:30 ET
William & Mary 65, Liberty 64
Nov. 9 8:00 ETNov. 18 Duquesne 97, UDC 81 6:00 ET
Valparaiso 62, Akron 59
Nov. 7 8:00 ET Nov. 19 Duquesne 81, Akron 76 6:00 ETNov. 9 7:00 ET Valparaiso 79 IU-Kokomo 48
November 17SemifinalsMississippi State 69, #18 Texas A&M 60#16 Arizona 81, St. John’s 72
Championship Rounds
Lynchburg SubregionalNovember 20Lehigh 76, Eastern Kentucky 51William & Mary 65, Liberty 64November 19Eastern Kentucy 63, William & Mary 44Lehigh 90, Liberty 80November 18Lehigh 82, William & Mary 57Eastern Kentucky 73, Liberty 65
Toledo SubregionalNovember 21Illinois-Chicago 74, Rhode Island 68Charleston 64, Toledo 51November 20Charleston 78, Illinois-Chicago 66Rhode Island 76, Toledo 65November 19Rhode Island 76, Charleston 66Illinois-Chicago 57, Toledo 51
Irvine SubregionalNovember 21Seattle 75, Navy 70Louisiana Tech 76, UC Irvine 72November 20Louisiana Tech 80, Navy 65UC Irvine 85, Seattle 77November 19Louisiana Tech 85, Seattle 72UC Irvine 75, Navy 60
Tournament MVP Ashton Gibbs dunks over Maryland’s Jordan Williams during Championship Round game action.
Regional Rounds
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Event History
2009 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER
Syracuse Regional November 11#25 Syracuse 100, Robert Morris 60November 9#25 Syracuse 75, Albany 43
Chapel Hill RegionalNovember 11#4 North Carolina 89, NC Central 42 November 9#4 North Carolina 88, FIU 72
Columbus Regional November 12#17 Ohio State 72, James Madison 44November 9#17 Ohio State 100, Alcorn State 60
Berkeley Regional November 11#12 California 95, Detroit 61November 9#12 California 75, Murray State 70
November 20Championship Game#24 Syracuse 87, #4 North Carolina 71Consolation Game#15 Ohio State 76, #12 California 70
2009 All-Tournament Team Presented by Sports Illustrated
Wes Johnson (Syracuse) - MVP presented by American AirlinesJerome Randle (California)
Evan Turner (Ohio State)Marcus Ginyard (North Carolina)
Andy Rautins (Syracuse)
November 19Semifinals #24 Syracuse 95, #12 California 73 #4 North Carolina 77, #15 Ohio State 73
Championship Rounds Regional Rounds
Albany SubregionalNovember 22Detroit 79, Alcorn State 59Albany 71, Robert Morris 66November 21Robert Morris 107, Alcorn State 76Detroit 66, Albany 54November 20Detroit 71, Robert Morris 59Albany 71, Alcorn State 55
Miami SubregionalNovember 23James Madison 79, NC Central 66Murray State 84, FIU 71November 22James Madison 81, FIU 68Murray State 84, NC Central 61November 20Murray State 71, James Madison 43FIU 83, NC Central 73
Tournament MVP Wes Johnson dunks during Championship Round game action.
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2008 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER
Durham Regional November 11#5 Duke 97, Georgia Southern 54Houston 76, Presbyterian 57 November 10#5 Duke 80, Presbyterian 49 Georgia Southern 65, Houston 63
Carbondale RegionalNovember 12Southern Illinois 80, Massachusetts 73 November 11Southern Illinois 66, California (Pa.) 52Massachusetts 90, Arkansas-Monticello 71
Los Angeles Regional November 13#4 UCLA 64, Miami (Ohio) 59Weber State 78, Prairie View A&M 68 November 12#4 UCLA 82, Prairie View A&M 58 Miami (Ohio) 70, Weber State 66
Ann Arbor Regional November 12Michigan 76, Northeastern 56IUPUI 65, Michigan Tech 51 November 11Michigan 77, Michigan Tech 55 Northeastern 73, IUPUI 60
November 21Championship Game#5 Duke 71, Michigan 56Consolation Game#4 UCLA 77, Southern Illinois 60
2008 All-Tournament Team Presented by Sports Illustrated
Kyle Singler (Duke) - MVP presented by American AirlinesKevin Dillard (Southern Illinois)
Darren Collison (UCLA)Manny Harris (Michigan)Gerald Henderson (Duke)
November 20Semifinals#5 Duke 83, Southern Illinois 58 Michigan 55, #4 UCLA 52
Championship Rounds Regional Rounds
Tournament MVP Kyle Singler shoots during Championship Round game action.
Event History
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2007 2K SPORTS COLLEGE HOOPS CLASSIC BENEFITING COACHES VS. CANCER
Memphis RegionalNovember 6#3 Memphis 80, Richmond 63 Tennessee-Martin 66, Maine 62November 5#3 Memphis 102, Tennessee-Martin 71Richmond 44, Maine 42
Norman Regional November 9Oklahoma 80, Denver 50San Francisco 87, East Central Oklahoma 70 November 8Oklahoma 71, San Francisco 55Denver 76, East Central Oklahoma 75
Storrs Regional November 8Connecticut 82, Buffalo 57Morgan State 77, Ohio Valley 66November 7Connecticut 69, Morgan State 65 Buffalo 89, Ohio Valley 82
2007 All-Tournament Team Presented by Sports Illustrated
Chris Douglas-Roberts (Memphis) - MVP presented by American AirlinesA.J. Price (Connecticut)Blake Griffin (Oklahoma)
Grayson Flittner (Gardner-Webb)Derrick Rose (Memphis)
November 15Semifinals#3 Memphis 63, Oklahoma 53 Connecticut 78, Gardner-Webb 66
Championship Rounds Regional Rounds
Tournament MVP Chris Douglas-Roberts drives to the basket against Oklahoma.
Event History
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2006 2K SPORTS COLLEGE HOOPS CLASSIC BENEFITING COACHES VS. CANCER
Austin Regional November 10St. Bonaventure 68, Alcorn State 59Texas 92, Chicago State 66 November 9Chicago State 98, St. Bonaventure 95 Texas 103, Alcorn State 44
East Lansing RegionalNovember 9Central Michigan 71, Brown 58 Michigan State 86, Youngstown State 61November 8Youngstown State 74, Central Michigan 50Michigan State 45, Brown 34
New York Regional November 11Loyola 65, North Florida 50St. John’s 72, Navy 49 November 10Navy 73, Loyola 61 St. John’s 74, North Florida 53
College Park Regional November 8Hampton 74, New Orleans 73Maryland 81, Vermont 63 November 7Vermont 82, New Orleans 65 Maryland 102, Hampton 75
November 17Championship GameMaryland 62, Michigan State 60Consolation GameTexas 77, St. John’s 76
2006 All-Tournament Team Presented by The Hartford
D.J. Strawberry (Maryland) - MVP presented by The HartfordKevin Durant (Texas)
November 16SemifinalsMaryland 92, St. John’s 60 Michigan State 63, #18 Texas 61
Championship Rounds Regional Rounds
Tournament MVP D.J. Strawberry dunks in the Championship Game.
Event History
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2003 - Coaches vs. Cancer ClassicMadison Square Garden November 13-14, 2003#21 Wake 85, Memphis 76#23 Marquette 52, St. John’s 45#22 Pittsburgh 71, Alabama 62#18 Saint Joseph’s 73, #10 Gonzaga 66
MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES
THAN THE AVERAGE U.S. ADULT.
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM
182199186
Automotive Aftermarket
Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year
136155151156
Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week
149160145
Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily
150162179
Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release
151170147
Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+
239192
Household Appliances & Furnishings Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year
169151
152
Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used
156189177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year
183156229151
Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month
162152149
151
Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month
166166
Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year
192223192
CATEGORY PRODUCT INDEX
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Event Demographics
MALE 75%FEMALE 25% AGE 21.5% of Men are 18-34 yrs old 36.6% of Men are 18-49 yrs old 32.2% of Men are 25-54 yrs old 47.5% of Adults are 18-49 yrs old
EDUCATION 74% are college graduates or have attended college 13% have a high school diploma 13% have attended some high school
TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week
EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week
CAR OR TRUCK 75% own a car or truckHOME OWNERS 46% own their home FAMILY 54% do not have any children 35% have 1-3 children
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Madison Square Garden
“THE GARDEN”
“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as
THE WORLD’S MOST FAMOUS ARENA.”
“It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!”
“The Garden is more than a building. The history is so rich, and people want to be a part of that history.”
- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane
“Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.”
On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.
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Advertising Impressions
USA Today (National)
Newark Star Ledger
Jersey Journal
Bergen Record (Mon-Sat)
Bergen Record (Sun)
Dime Magazine (National)
Bounce Magazine (National)
TOTALS
Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership1,812,092
223,037
22,020
156,425
179,905
115,000
40,000
2,548,479
3,300,000
444,074
55,050
344,135
395,791
675,000
300,000
5,514,050
1
5
8
3
1
1
1
20
1,812,092
1,115,185
176,160
469,275
179,905
115,000
40,000
3,907,617
3,300,000
2,220,370
440,400
1,032,405
395,791
675,000
300,000
8,363,966
ESPN.com
NorthJersey.com
Comcast.com
NJ.com
WFAN.com
TOTALS
Online Dates Locations Impressions/Day Total Impressions11/2 - 11/14
11/2 - 11/14
11/2 - 11/19
11/1 - 11/19
11/4 - 11/21
Run of Site
Run of Site
Sports Page
Sports Page
Run of Site
367,443
335,961
136,891
1,050,387
448,798
2,339,480
Total online advertising impressions: 2,339,480
Total print advertising impressions: 8,393,966
ESPN 1050
ESPN 1050 (Live Reads)
WFAN 660 AM (NY)
WFAN 660 AM (NY)
TOTALS
Radio Station Dates Length # of Units Cume. Persons Avg. Audience Gross Impact
11/1 - 11/16
11/1 - 11/16
11/1 - 11/16
11/1 - 11/16
60
8
23
15
106
235,000
235,000
535,200
535,200
1,540,400
18,400
18,400
41,900
41,900
120,600
Total radio advertising impressions: 2,843,400
:60
:10
:30
:15
1,104,000
147,200
963,700
628,500
2,843,400
28,265
25,843
7,605
55,284
24,933
141,930
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Advertising Impressions
TOTAL ADVERTISING IMPRESSIONS: 141,029,626
Time Warner Cable
(:30 second commercials ran on ESPN, ESPN 2, CNBC, ESPNNews)
Comcast Cable
(:30 second commercials ran on ESPN, ESPN 2, Spike, ESPNNews)
Cablevision
(:30 second commercials ran on ESPN, ESPN2)
MSG Network
MSG+
TOTALS
Television Network Households Dates # of Units Viewers Gross Impact2,399,150
382,462
1,300,959
10,909,198
10,909,198
25,900,967
11/1 - 11/20
10/28 - 11/19
11/8-11/18
55
13
10
91
88
257
10,462
4,178
5,204
8,812
3,273
31,929
Total television advertising impressions: 1,771,680
7th Avenue Marquees
8th Avenue Marquees
Box Office Duratrans
7th Avenue Arcade Banner
Bar/Restaurant Posters
TOTALS
Out of Home Dates Impressions/Day Total Impressions
9/15 - 11/18
9/15- 11/18
10/26 - 11/18
10/26 - 11/18
10/9 - 11/18
1,000,000
700,000
13,350
600,000
14,000
2,327,350
Total out of home advertising impressions: 125,681,100
575,410
54,314
52,040
801,892
288,024
1,771,680
65,000,000
45,500,000
347,100
14,400,000
434,000
125,681,100
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Direct Marketing
Out of Home Dates Impressions/Day Total Impressions
Ticketmaster Alert2 e-mails to over 1 million subscribers
Plum Benefits1 discount e-mail sent to over 20,000
corporations in NYC
Dime Magazine1 e-mail to over 48,000 subscribers
New York Knicks2 e-mails to 7,000 plus subscribers
New York Liberty2 e-mails to 5,100 subscribers
New York Rangers2 e-mails to over 6,000 subscribers
Madison Square Garden Sports3 e-mails to over 30,000 subscribers
Radio City Entertainment1 e-mail to over 250,000 subscribers
American Express1 e-mail to over 1 million customers
Gazelle Database5 e-mails to over 12,000 subscribers
Travelzoo.com2 e-mails to over 100,000 subscribers
St. John’s University Database3 e-mails to 50,000 subscribers
Texas A&M 12th Man Foundation1 e-mail to 75,000 members
University of Arizona Database2 e-mails to 68,000 subscribers
Mississippi State University Database2 e-mails to 53,000 subscribers
OVER 4.1 MILLION IMPRESSIONS
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Advertisements
2K Sports ClassicNovember 17-18, 2011 • Madison Square GardenThursday, November 17#19 Texas A&M vs. Mississippi State – 7 p.m. St. John’s vs. #16 Arizona – 9 p.m.
benefiting Coaches vs. Cancer
all times Eastern
Friday, November 18Consolation Game – 4:30 p.m. Championship Game – 6:30 p.m.
Live Coverage on
Ticketmaster.com • 2KSportsClassic.com
TicketCityLegends Classic
2K Sports Classic
Texas • Vanderbilt • NC State • Oregon St.
St. John’s • Arizona • Texas A&M • Miss. St.
November 19 & 21, 2011IZOD Center • East Rutherford, N.J.
Tickets on Sale Now!
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November 17-18, 2011Madison Square Garden • New York, N.Y.
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BasketBall is Back!
Special DiScount offer!enter promo code GaMeon to receive 50% off!
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TicketCity Legends ClassicNov. 19 & 21 • IZOD Center
2K Sports ClassicNov. 17 & 18
Madison Square GardenSt. John’s • Arizona • Texas A&M • Mississippi State
Texas • Vanderbilt • NC State • Oregon State
follow us on @2KSportsClassic
2KSportsClassic.com
LegendsClassic.com follow us on@LegendsBBall
Print advertisement that ran in USA Today.
Print advertisements that ran in the Jersey Journal.
23 2KSportsClassic.com
AdvertisementsTicketCityLegends Classic
2K Sports Classic
Texas • Vanderbilt • NC State • Oregon St.
St. John’s • Arizona • Texas A&M • Miss. St.
November 19 & 21, 2011IZOD Center • East Rutherford, N.J.
TickeTs onsale now!
follow us on @LegendsBBall
Ticketmaster.com
November 17-18, 2011Madison Square Garden • New York, N.Y.
Ticketmaster.com
LegendsClassic.com
TiCKeTS ONSAle NOw!
2KSportsClassic.com
BasketBall is Back in the new York area!
Special DiScount offer!enter promo code GaMeon to receive 50% off!
ticketmaster.com
TicketCity Legends ClassicNovember 19 & 21, 2011
2K Sports ClassicNovember 17 & 18, 2011
St. John’s • Arizona • Texas A&M • Miss. State
Texas • Vanderbilt • NC State • Oregon State
follow us on @2KSportsClassic
2KSportsClassic.com
LegendsClassic.com follow us on@LegendsBBall
Madison Square Garden • New York, N.Y.
IZOD Center • East Rutherford, N.J.
TicketCity Legends ClassicTexas h Vanderbilt h NC State h Oregon Stateh h h h h h h h h h h h h
follow us on @LegendsBBall
TickeTs on sale now!Ticketmaster.com • LegendsClassic.com
IZOD Center • East Rutherford, N.J.November 19 & 21, 2011
November 17-18, 2011Madison Square Garden • New York, N.Y.
TiCKeTS ON SAle NOw!Ticketmaster.com • 2KSportsClassic.com
BasketBall is Back in the new York area!
Special DiScount offer! enter promo code GaMeon to receive 50% off!
2KSportsclassic.com
ticKetMaSter.coM
2K Sports classic ticketcity legends classicnov. 17 & 18 • Madison Square Garden nov. 19 & 21 • iZoD center
St. John’s • arizona • texas a&M • Mississippi State texas • Vanderbilt • nc State • oregon State
legendsclassic.comfollow us on @2KSportsClassic follow us on @LegendsBBall
Print advertisements that ran in The Star-Ledger in the weeks
leading up to the event.
Special discount offer advertised in
The Star-Ledger.
24 2KSportsClassic.com
Advertisements
St. John’S texaS a&M
arizona MiSSiSSippiState
november 17-18, 2011
2K SportS ClaSSiC
tiCKetS on Sale now!
Championship rounds Madison Square Garden
Madison Square Garden Box OfficeTicketmaster.com 2KSportsClassic.com
Advertisement displayed on the plasma screens and duratrans in the mall area of
Madison Square Garden.
25 2KSportsClassic.com
Advertisements
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Television ExposureChampionship Rounds - NYC
Date Game Network Timing
11/17/2011 Texas A&M vs. Mississippi State ESPN2 3:14
11/17/2011 St. John’s vs. Arizona ESPN2 4:28
11/18/2011 St. John’s vs. Texas A&M ESPN2 3:55
11/18/2011 Mississippi State vs. Arizona ESPN2 3:17
Totals: 14:54
Amount of time in excess of contract: 2:54
Minutes of unobstructed exposure on the courtside signage
Toyota courtside LED signage during Championship Rounds at Madison Square Garden.
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Television Exposure
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Television Exposure
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Supplemental Exposure
TELEVISION- The 2K Sports Classic was featured in ESPN’s promotional spots and on ESPN’s early-season tournament preview show.- National, regional, and local sports highlights shows.- Local news network sports coverage.
RADIO- Championship Round coaches participated in interviews on WFAN Radio and ESPN Radio New York.
NATIONAL TELECONFERENCE- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
SOCIAL MEDIA- The 2K Sports Classic Facebook page and Twitter page continue to grow. In 2011, a blog with unique content was added to drive traffic to the Facebook page and a “Biggest Fan Contest” was hosted on the Facebook page and promoted on Twitter.
ESPN’s Dick Vitale and Dan Shulman live during Semifinal Round action at Madison Square Garden.
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On-Site Exposure
7TH AND 8TH AVENUE MARQUEES AND BANNER
Beginning one month prior to the Event, sponsor mentions appear on an event banner and on the 7th and 8th Avenue Marquees 3 times per hour, 18 hours a day,
totalling approximately 1,700,000 daily impressions.
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On-Site Exposure
SCOREBOARD MENTIONS AND PA ANNOUNCEMENTS
Toyota’s messages and logos appear on the Gardenvision center hung scoreboard and endboard LED ribbons during PA Announcements and Promotions.
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On-Site Exposure
Toyota ran animated courtside LED’s during pregame, timeouts and halftime of each game during the Championship Rounds at Madison Square Garden.
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On-Site Exposure
OFFICIAL SOUVENIR PROGRAM
DO NOT PRINT
Space:Size: Pubs: Issue:
Client:Product:Campaign: Job #:
Legal
Proofreader
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Copy Writer
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QC.1 QC.2
This advertisement prepared by Saatchi & Saatchi
Publication Note: Guideline for general identification only . Do not use as insertion order.
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November 17-18, 2011Madison Square GardenChampionship Rounds
2KSportsClassic.com
Queens RegionalNovember 7 & 9, 2011
St. John’s • William & Mary • Lehigh
College Station RegionalNovember 9, 2011
Texas A&M • Liberty
Tucson RegionalNovember 7 & 9, 2011
Arizona • Valparaiso • Duquesne
Starkville RegionalNovember 7 & 9, 2011
Mississippi State • Eastern Kentucky • Akron
2K SpoRTS ClaSSiC
KD&E Inc.129 West 27th St. 11 floorNew York, NY 10001212.686.0006
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15 LEGENDARY TEAMS. ALL OF TODAY’S SQUADS. ONE BIG QUESTION:
WHICH IS THE GREATEST TEAM OF ALL TIME?
NBA2K12_SportsClassicCVC.indd 1 10/20/11 2:30 PM
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Customized Promotions
ON-COURT PROMOTIONS
Fans are chosen from the crowd to participate in
Toyota’s Drive and Dribble Promotion.
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Customized Promotions
SPONSOR RECOGNITION CEREMONY
Sponsor Representatives were recognized for their support of the 2011 2K Sports Classic benefiting Coaches vs. Cancer (L-R):
Empire BlueCross BlueShield - Patrick O’Keefe2K Sports - Mark Goodrich
Continuum Health Partners - Dr. Michael GrossbardAmerican Airlines - Emil Sokol
Toyota - John DursoMunicipal Credit Union - Ken Currey
Zebra Pen - Ron Schobert
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Customized Promotions
AWARDS PRESENTATION
Toyota’s John Durso presented an All-Tournament Team trophy.
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Pre-Game Hospitality
PRE-GAME HOSPITALITY RECEPTION
The Pre-Game Hospitality Reception was held at Madison Square Garden’s Club Bar and Grill prior to the start of the games each night.
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Pre-Game Hospitality
Sponsor “Thank You” placard displayed at the entrance of the Club Bar and Grill.
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Press Coverage As the nation’s premier early-season college basketball event, the 2K Sports Classic annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in New York, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located.
In 2011, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the 2K Sports Classic was featured in articles in, but not limited to, the following media:
- USA Today - New York Times - Pittsburgh Post-Gazette
- SI.com - New York Daily News - Pittsburgh Tribune-Review
- ESPN.com - New York Post - San Antonio Express-News
- ESPN, The Magazine - Newsday - Akron Beacon Journal
- FoxSports.com - Newark Star-Ledger - Jackson (Miss.) Clarion Ledger
- CBSSports.com - ESPNNY.com - Northwest Times (Indiana)
- NBCSports.com - Arizona Daily Star - Tucson Citizen
- The Sporting News - Cleveland Plain Dealer - Virginia Gazette
- Yahoo.com - Dallas Morning News - SNY.com
- AOLFanhouse.com - Louisville Courier Journal
In all, over 150 reporters and photographers representing more than 70 media outlets were issued credentials to the Championship Rounds of the 2011 2K Sports Classic.
The 2K Sports logo appeared on the press backdrop in
the media room at Madison Square Garden.
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Sponsorship Benefits
- Exclusivity in the “automotive” category.- Three (3) minutes per game (12 total) of unobstructed, in-game television exposure on the court-side LED signage system.- One (1) public address announcement per game (4 total).- One (1) logo mention per game on the videboards (4 total).
Nov. 13 7:00 ET Nov. 25 Morehead State 61, West Alabama 52 3:30 ETNov. 15 4:00 ET Bucknell 62, Princeton 56
Nov. 26 2:00 ET
Nov. 13 2:00 ETNov. 15 8:00 ET Nov. 27 2:00 ET
Nov. 13 6:00 ETNov. 16 7:00 ET Nov. 25 2:30 ET
Nov. 26 2:30 ETNov. 14 10:00 ETNov. 16 10:00 ET
Nov. 27 12:00 ET
No. 20 VANDERBILT6:30 ET
VANDERBILT 86-79
NC STATEVANDERBILT 64-62
TEXAS8:30 ET
OREGON STATE 100-95
OREGON STATE
TEXAS
NC STATE 77-74
NC STATE
2011
CHAMPIONSHIP ROUNDS
The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609-921-1300 | gazellegroup.comVisit LegendsClassic.com for more information
Morehead State 68, Princeton 56Bucknell 87, West Alabama 50
Princeton 66, West Alabama 42Bucknell 54, Morehead State 50
Cleveland State 63, Boston Univ. 62
NOVEMBER 19
8:30 ET
6:30 ET
NOVEMBER 21
Cleveland State 71, No. 7 Vanderbilt 58
CHAMPIONSHIP ROUNDSIZOD Center - East Rutherford, N.J.
NC State 60, Princeton 58
Oregon State 82, Hofstra 72
Gill Coliseum - Corvallis, Ore.
LEWISBURG SUBREGIONAL
Sojka Pavilion - Lewisburg, Pa.
Cleveland State 67, Rhode Island 45
Boston Univ. 70, Rhode Island 64
Boston University 68, Hofstra 61
RALEIGH REGIONAL
REGIONAL ROUNDS
Oregon State 93, West Alabama 60
No. 20 Vanderbilt 80, Bucknell 68
Ryan Center - Kingston, R.I.
RBC Center - Raleigh, N.C.
CORVALLIS REGIONAL
Texas 82, Boston University 46Texas 100, Rhode Island 90
KINGSTON REGIONAL
AUSTIN REGIONAL
The Longhorn Network will also air each Texas game in the Championship Rounds
TicketCity Legends ClassicAll Times Eastern
Rhode Island 85, Hofstra 73
Hofstra 63, Cleveland State 53
SUBREGIONAL ROUNDS
NC State 91, Morehead State 61
Frank Erwin Center - Austin, Texas
NASHVILLE REGIONAL
Memorial Gym - Nashville, Tenn.
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Television Exposure
Date Game Network Timing
11/19/2011 Vanderbilt vs. N.C. State ESPN3 4:13
11/19/2011 Texas vs. Oregon State ESPN3 5:52
11/21/2011 Texas vs. N.C. State ESPN3 3:36
11/21/2011 Vanderbilt vs. Oregon State ESPN3 3:14
Minutes of unobstructed exposure on the courtside signage
Totals: 16:55 Amount of time in excess of contract: 4:55
Toyota’s courtside LED signage during Championship Rounds at the IZOD Center.
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Television Exposure
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Videoboard Mentions and PA Announcements
Toyota’s logo and messages appeared on the center-hung scoreboard during