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ABOUT THIS PRESENTATION(released: June 10th, 2015)
PART I: DIGITAL INDUSTRY: LAWS AND RULES SUPPORTING THE SHARING
ECONOMY
PART II: SHARING ECONOMY: SOCIAL ROOTS AND PERSONAL
MOTIVATIONS
PART III: SHARING ECONOMY: STRUCTURE AND LEADING INITIATIVES AND
COMPANIES
PART IV: SHARING ECONOMY: MOVING FORWARD
1
http://es.creativecommons.org/licencia/
ownership
this document has been created by Carlos Goga. This work is
licensed under a Creative Commons Attribution-NonCommercial 4.0
International License.
if this document came into your hands and your would like to
contact the author, please e-mail at [email protected] orphone
to (+34) 639 054 485
contextthis document introduces the sharing economy and serves
as a support for discussion so as validating opportunities and
identifying risks
audiencethis document is intented for individuals evaluating
professionallythe sharing economy
updatethis document updates any other document of similar
nature, but dated previously
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PART II-IV: SHARING ECONOMY
[3h30min]
< El hombre que sabe y sabe lo que sabe, es un sabio
sguelo!.El hombre que no sabe y sabe que no sabe, es simple
ensale!El hombre que sabe y no sabe que sabe, est dormido
despirtalo!.El hombre que no sabe y no sabe que no sabe, es un
necio huye de l! >
Proverbio rabe
Carlos GogaENTRENADOR EMPRESARIOS
[email protected](+34) 639 054 485
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TrainerIT Entrepreneurs
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4SOCIETY(ECONOMICS AND
POLITICS)
DIGITAL TSUNAMI
PAST(CONCENTRATION
INSTITUTIONS)
EMERGING FUTURE(DISTRIBUTION INDIVIDUALS)
DIGITAL IS STRESSING SOCIETY, BUSINESS, AND THE SELFWHILE
OPENING FOR A FUTURE THAT WANTS TO EMERGE
GLOBALIZATION & LOCALIZATION
VIRTUALIZATION & AUTOMATIZATION
TRANSPARENCY & CONTROL
PARTICIPATION & OURSOURCING
24X7 COMMUNICATION
EXPANDED CONSCIOUSNESS
SELF(INDIVIDUALS)
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5SOCIETY(ECONOMICS AND
POLITICS)
DIGITAL TSUNAMI
PAST(CONCENTRATION
INSTITUTIONS)
EMERGING FUTURE(DISTRIBUTION INDIVIDUALS)
DIGITAL IS STRESSING SOCIETY, BUSINESS, AND THE SELFWHILE
OPENING FOR A FUTURE THAT WANTS TO EMERGE
GLOBALIZATION & LOCALIZATION
VIRTUALIZATION & AUTOMATIZATION
TRANSPARENCY & CONTROL
PARTICIPATION & OURSOURCING
24X7 COMMUNICATION
EXPANDED CONSCIOUSNESS
SELF(INDIVIDUALS)
SHARING ECONOMY
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6HYPER-CAPITALISM OR NEW SUSTAINABLE ECONOMY?
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7LEADING INITIATIVES: OPEN DISCUSSION
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8Airbnb - Travelers can rent a room or a whole home or a British
castle (pictured) on Airbnb. The San Francisco startup is the
poster child of the collaborative consumption/peer economy
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9couchsurfing - Global network of 10 million travelers,
adventure seekers and lifelong learners in over 200,000 cities in
every country in the world. The free service connects travelers
across the globe who share experiences ranging from hosting
one another in their homes to having a beer to becoming close
friends and travel companions. Started in 1999.
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10
EatWith- Eat dinner with fellow food lovers at the home of a
chef in your city or when you travel. Attend once-in-a-lifetime
pop-up meals, or hire a chef for your very own custom private
event.
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DogVacay - Dog owners can leave their dog with a host who will
take care of the dog. It's cheaper than a kennel and gives dogs a
more comfortable place to stay.
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12
RelayRides - Google Ventures-backed RelayRides enables people to
borrow cars from neighbors. They can rent the cars by the hour or
by the day. If the car has OnStar, users can open
the car automatically through a mobile app.
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Getaround - Peer-to-peer car sharing company that lets people
borrow cars from others. Owners who are out of town can also leave
their car with Getaround, which will rent out the car, clean it and
take care of it.
Getaround cars are covered by a $1 million insurance policy.
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BlaBlaCar - Conectamos conductores con pasajeros para compartir
coche
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Amovens - Encuentra compaeros para compartir coche. La forma ms
barata, divertida y flexible para viajar
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16
UBER - Get a taxi, private car or rideshare from your mobile
phone. Uber connects you with a driver in minutes. Use our app in
cities around the world.
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Lyft - A ride sharing service for people to find rides from
"regular" people who have a car. The service, created by Zimride,
only takes "donations" because it is not a taxi service.
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18
Spinlister - Make money from your bike, surfboard, or snowboard.
Make up to $500/month by renting out your bike, surfboard, SUP,
snowboard or skis on Spinlister. BIkes are insured up to $10,000
(in some
countries) and you have complete control over who rents it and
when.
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19
NeighborGoods Peer-to-peer marketplace to share goods with your
neighbors and friends. Save money and resources by sharing stuff
with your friends
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20
TaskRabbit - Marketplace for people to hire people to do jobs
and tasks, from delivery, to handyman to office help. Founded in
2008, the site has 4,000 Taskrabbits on the service in USA who bid
to do tasks that are posted by people looking
for a service. All the "rabbits" are interviewed and have their
backgrounds checked before going on the system.
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21
Zaarly - Peer-to-peer marketplace for people to provide services
for others. Compared to other services, Zaarly focuses on creating
"stores" for sellers to market their services, from home repair to
iPhone repairs.
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22
TIMEREPUBLIK is a community of people who freely exchange their
talents, interests, and passions, and the currency is Time not
Money.
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23
Poshmark - People buy or sell their clothing via Poshmark. They
can also display their virtual closets and find friends who have
similar styles.
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Etsy- Etsy is a marketplace where people around the world
connect, both online and offline, to make, sell and buy unique
goods.
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Wallapop - Gana dinero vendiendo aquello que no usas y encuentra
oportunidades cerca de ti.
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Fon - Startup Fon enables people to share some of their home
Wi-Fi network in exchange for getting free Wi-Fi from anyone of the
7 million people in Fon's network.
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Kickstarter is full of projects, big and small, that are brought
to life through the direct support of people like you. Since our
launch in 2009, 8.8 million people have pledged more than $1.8
billion, funding 86,000 creative projects. Thousands of
creative projects are raising funds on Kickstarter right
now.
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28
Goteo es una red social de financiacin colectiva (aportaciones
monetarias) y colaboracin distribuida (servicios, infraestructuras,
microtareas y otros recursos) desde la que impulsar el desarrollo
autnomo de iniciativas, creativas e innovadoras, cuyos fines sean
de carcter social, cultural,
cientfico, educativo, periodstico, tecnolgico o ecolgico, que
generen nuevas oportunidades para la mejora constante de la
sociedad y el enriquecimiento de los bienes y recursos comunes.
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Verkami es una plataforma de crowdfunding para proyectos
creativos
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Lending Club - Peer-to-peer network to get cold hard cash.
Lending Club is cheaper than credit cards for borrowers and
provides better interest rates than savings accounts for
investors.
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COLLABORATIVE EXPLORATION
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WELCOME TO THE REPUTATION ECONOMY!
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http://www.ted.com/talks/rachel_botsman_the_currency_of_the_new_economy_is_trust#t-221431
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COLLABORATIVE EXPLORATION
How markets work?
supply, demand, price
market organizer
How the self works?
levels of being
self organizer
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IDENTIFYING WHATS NEW IN THE SHARING ECONOMY!
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THE ICEBERG MODEL & THEORY-U: INTRO
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CURRENT MODEL BUILDS UPON THE SOURCE OF CURRENT THOUGHTS!
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IT IS ABOUT COMUNICATION!
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IT IS ABOUT COMUNICATION!
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40
LEADING FROM THE EMERGING FUTURE
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SEARCHING FOR THE INNER INTENTION
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A 17-STEP JOURNALING PRACTICE FOR STEPPING INTO THE FIELD OF THE
FUTURE
1. Over the past days and weeks, what did you notice about your
(emerging) self?
2. Who have been your Guardian Angels (helpers) in your lifes
journey so far?
3. Where (in your body) do you feel the future in your life and
work right now?
4. What about your current work and/or personal life frustrates
you the most?
5. What are your most important sources of energy and happiness
in your life and work?
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A 17-STEP JOURNALING PRACTICE FOR STEPPING INTO THE FIELD OF THE
FUTURE
6. Helicopter I: Watch yourself from above (as if in a
helicopter). What are you doing? What are you trying to do in this
stage of your professional and personal journey?
7. Helicopter II: Watch your collective journey from above: what
are you trying to do collectively in the present stage of your
collective journey?
8. Given the above, what Questions do you now need to ask
yourself?
9. Look at your current situation from the viewpoint of you as a
young person, at the beginning of your journey: What does that
young person have to say to you?
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A 17-STEP JOURNALING PRACTICE FOR STEPPING INTO THE FIELD OF THE
FUTURE
10. Imagine you could fast-forward to the very last moments of
your life, when it is time for you to pass on. Now look back on
your lifes journey as a whole. What would you want to see at that
moment? What footprint do you want to leave behind on the
planet?
11. From that future point of view: What advice have you given
to your current self?
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MINDFULNESS PRACTICE
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SEARCHING FOR THE FUTURE AS IT EMERGES
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A 17-STEP JOURNALING PRACTICE FOR STEPPING INTO THE FIELD OF THE
FUTURE
12. Now return again to the present and crystallize what it is
that you want to create: your vision and intention for the next 3-5
years. What vision and intention do you have for yourself and your
work? Describe or draw as concretely as possible the images and
elements that occur to you.
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A 17-STEP JOURNALING PRACTICE FOR STEPPING INTO THE FIELD OF THE
FUTURE
13. Feel the connection of our global sharing economy community
that is present across the planet in this moment: What is our
collective highest future possibility? What could we be an
instrument for? What could we collectively create within the next
3-5 years?
14. What would you have to let go of in order to bring your
vision into reality? What is the old stuff that must die? What is
the old skin (behaviors, assumptions, etc.) that you need to
shed?
15. Over the next three months, if you were to prototype a
microcosm of the future in which you could discover the new by
doing something, what would that prototype look like?
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A 17-STEP JOURNALING PRACTICE FOR STEPPING INTO THE FIELD OF THE
FUTURE
16. Who can help you make your highest future possibilities a
reality? Who might be your core helpers and partners?
17. If you were to take on the project of bringing your
intention into reality, what practical first steps would you take
over the next 3 days?
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THE INNER SELF ENGINE FOR A NEW ECONOMY
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HOW TO DEFINE AND CREATE A NEW SUSTAINABLE ECONOMY?
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POWER vs LOVE[money vs sex]
TRUST IN MONEYTRUST IN LOVE
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HYPER-CAPITALISM OR NEW SUSTAINABLE ECONOMY?
NEW SUSTAINABLE ECONOMY
PAST(CONCENTRATION +
INSTITUTIONS)
EMERGING FUTURE(DISTRIBUTION +
INDIVIDUALS)
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@carlosgoga Carlos GogaCARLOSGOGA2012
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FINthxs ;)
54
Carlos GogaENTRENADOR EMPRESARIOS
[email protected](+34) 639 054 485