2Checkout – The 2017 Digital Commerce Benchmark Top 10 Countries - Overall Sales 1 United States of America 2 United Kingdom 3 France Germany 4 5 Canada 6 Australia 7 Japan 8 Italy 9 Netherlands 10 Spain Software, SaaS, Online Services Trends in Global Software, SaaS & Online Services Sales Shopper Behavior & Payments France Germany Japan Italy Netherlands Spain Switzerland Brazil Belgium Sweden Rest of the World (non-english) Top 10 Non-English Speaking Countries 22% of Total Global Software, SaaS & Online Services Sales Interesting Highlights Multimedia & Design Business & Finance, Office Tools, Online services Utilities All other Web & dev tools Security & Privacy Marketing China 46% 2% 3% WeChat Pay Brazil Local Credit Cards with installments 27% 12% 12% Denmark 2.5% Netherlands 43% 7% France 11% Japan 5% KONBINI Russia 3% 2% Finland 3% Turkey Bank transfer Local Credit Cards with installments 16% Affiliate Sales Generating on average 25% of revenue (analysis performed on vendors connected to the Affiliate Network and having at least one sale). 25 % Promotions Promotional sales bring, on average, 35% of revenues for vendors utilizing this marketing tool. 35 % Cross-selling Vendors get, on average, 4.5% of revenue from utilizing cross-selling tactics. 4.5 % Up-selling Vendors get, on average, 8% of revenue from utilizing up-selling tactics. 8 % AOV GLOBALLY 2017 48$ $ Most Popular Payment Methods in Top 10 Countries Software Sales - Additional Revenue Software Sales - Additional Revenue Sources Get More Insights into Global Commerce For more in-depth info, strategies, tips & tricks, tools to use when growing your eCommerce business at a global level, check out our Resources Page Commerce Resources The Digital Commerce Benchmark is based on a sample of hundreds of thousands of worldwide transactions moving through 2Checkout’s Avangate platform between January 2017 and December 2017. Local Payment Methods - Interesting Stats by Country 0% 20% 40% 60% 80% 100% 2012 2017 Subscription Model vs. Perpetual Model Perpetual Subscriptions 2012 = 49% of sales volumes are for subscription-based products & services 2017 = 75% of sales volumes are for subscription-based products & services Subscription-based Sales on the Rise Top Software Products Sold Online Average Order Value for Software, SaaS, Online Services Sales % Other United States of America 1 Other United Kingdom 2 Other Germany 4 Other France 3 Canada 5 Other Australia 6 Other KONBINI Japan 7 Other Italy 8 Other Netherlands 9 Spain 10 Copyright © 2018 2Checkout. All rights reserved. facebook.com/avangate twitter.com/avangate linkedin.com/company/avangate www.avangate.com www.2checkout.com Follow Us on: Security & Privacy continue to lead the pack with 34% of total software sales, followed by Multimedia and Design (including Audio-Video tools), at 24% and Business and Finance & Online services at 21%. Top Payment Methods Worldwide 1 69% 2 19% 3 6% $ $ 4 1% 5 4% All others Other