28988-do-your-thing-casestudy 2sp[1]

Tania SToyanofLaTeST campaignS

DO YOUR THING 2011CASE STUDY

DyT caSe STUDy31. The Brief

AMP Scholarships “Do Your Thing” campaign

Objective:

“ Drive awareness of the overarching campaign and engagement – encourage people to enter and spread the word”.

DyT caSe STUDy42. Solution

> An integrated campaign, translating across online, experiential, PR and comms internal and external.

> Driving key stakeholders to gain maximum results from key channels.

> Leveraging all comms cross channel to ensure greater ROI, cost efficiency & maximum cut through.

DyT caSe STUDy53. Results

WEBSITE:Page views 303,326Unique visits 190,769Time on site 00:03:27

PR:Extensive Media coverage of Scholarship program, finalists and winners to date.

DYT:Total entries 1275

SOCIAL:Facebook likes 1575 Twitter followers 1246

Bringing it to life

DyT caSe STUDy7Website

DyT caSe STUDy8Public Relations

DyT caSe STUDy9Do Your Thing Application Form

DyT caSe STUDy10Social

DyT caSe STUDy11Communication - Internal

DyT caSe STUDy12Communication - External EDM

DyT caSe STUDy13Experiential

DyT caSe STUDy14Event - Animation

DyT caSe STUDy15Event - Theme

ENVIRONMENTAL APPLICATION- “LOOK AND FEEL”

IT IS...• RICH• TEXTURED• HIGH END• CONTEMPORARY VINTAGE

IT IS NOT...• GARISH• “NEW MONEY”• SHOWY• NOT “BLING”

• EFFORTLESS• CLASSY• TIMELESS• SIMPLISTIC

• DECO• OVER THE TOP• CLUTTERED

• VINTAGE• “OLD MONEY”• SOPHISTICATED VINTAGE• RICH