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PRESENTATION ON 4PS OF

MARKETING MIX

Various types of salts

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4PS OF MARKETING MIX

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1) PRODUCT (SALT)

A) Product Variety :

TATA Salt (original) TATA Salt Lite

Saffola Salt Plus

Annapurna Salt

Captain Cook namak

Vneeds(by Vishal Megamart)

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B)Product Features

TATA Salt (original)-vacuum evaporation technology.

-contains requisite amount of Iodine.

TATA Salt Lite

- 15% Lower Sodium than ordinary salt

- no compromise with taste of your food

-contains requisite amount of Iodine.

-convenient solution for better healthy food

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Contdu.

Saffola Salt Plus-Naturally extracted from the sea & refined &

enriched with minerals like calcium and

potassium.

-specially formulated with less Sodium

-consumed by entire family as it provides essential

nutrients ,calcium & iodine.

VNEEDS Salt No features available

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Contdu.

Annapurna & Captain Cook Salt

-Right level of iodine helps in mental development

of children-enjoy delicious and healthy food for your family

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Brand Name Manufactures

/marketers name

Price (in Rs) Sizes

TATA Salt (original) TATA Chemicals ltd 12 1 KG

TATA Salt Lite TATA Chemicals ltd 18 1 KG

Saffola Salt Plus Marico ltd 19 1 KG

Annapurna Salt Hindustan Unilever

Ldt.

11 1 KG

Captain Cook namak Hindustan Unilever

Ldt.

11 1 KG

Vneeds salt Vishal Retail Ltd. 9 1 KG

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PACKAGING

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2) PROMOTION

TATA SALT( original) -Desh ka Namak

TATA Salt Lite- Low Sodium Salt

Saffola Salt-The Heart of Healthy Family

Annapurna-Iodised Powder Salt

Captain Cook-Free Flow Refined Iodised salt

Vneeds Salt-Essentials par excellance

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3) PLACE

BIG BAZAAR MALL

DHIRAJ SONS MALL

VISHAL MEGA MART

ALL RETAIL OUTLETS

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THANKYOU !

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About us

This was a marketing presentation by students

of MBA (sem II),

Shah Dhaval

&

Shah Bhaumik

Department of Business and IndustrialDepartment of Business and IndustrialManagementManagement ,,

(VeerNarmad South Gujarat University ,Surat )