28 valuable social media marketing tips for global hospitality industries

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Tip 1: Social media is likely the only advertising you can afford.

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Tip 2: Attract business customers with LinkedIn.

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Tip 3: Promote brand visibility on social media.

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Tip 4: Build a community on social media.

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Tip 5: Don’t write for the retweet.

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Tip 6: Don’t make every tweet a sale, discount etc.

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Tip 7: Pinterest offers great product placement opportunities.

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Tip 8: Share images of influential people using your product or service on social media.

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Tip 9: Share images on Twitter: Increase retweets by 150%

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Tip 10: Share content more than once.

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Tip 11: Run A/B test on social networks.

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Tip 12: Reframe content to suit your audience.

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Tip 13: Create a social media channel plan.

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Tip 14: Deliver content consistently.

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Tip 15: Use hashtags strategically.

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Tip 16: Test Pinterest for your brand.

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Tip 17: Use social updates to write blog posts.

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Tip 18: Give context to pinnable images.

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Tip 19: Become a resource on Facebook.

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Tip 20: Manage time effectively.

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Tip 21: Expand reach with LinkedIn Publisher.

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Tip 22: Post valuable content.

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Tip 23: Build a library of tweets and status updates that you can use for years to.

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Tip 24: Target website visitors with social ads.

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Tip 25: Keep the tone of your social media posts casual.

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Tip 26: Use photos and videos whenever possible.

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Tip 27: Convey one idea per post.

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Tip 28: Highlight your products. Include a high quality photo of your product or service

with each post.