27 NOVEMBER 2018 - Giving Tuesday(your charity/cause) On #GivingTuesday, we can make a world of difference. ... your campaign and engage with your followers. ... Become a lot more

27 NOVEMBER 2018

Join us at #GivingTuesday

ONE DAY TO MAKE A WORLD OF DIFFERENCE

Giving Tuesday

Giving Tuesday is a global movement which aims to encourage people to give to charities or causes that they care about. Last year, thanks to the involvement of many organisations, charities and individuals, it trended all over social media.

To help us make this year’s campaign even bigger and better, we would love you to take part by highlighting your support for your favourite causes and raise awareness of the vital work they do.

We/I have joined the #GivingTuesday global movement to make a world of difference. We/I support/donating/fundraising/volunteering to/for (your chosen charity/cause)

This #GivingTuesday we (charity) are saying thank you to our donors and supporters by (activity)

It’s #GivingTuesday and we/our employees are (activity/fundraising event) to raise money/awareness for (your charity/cause)

On #GivingTuesday, we can make a world of difference. I’m volunteering/fundraising etc for (your chosen charity/cause) This #GivingTuesday I’m/we are raising awareness of (your chosen cause)

TWEET To make things easier, we’ve created suggested tweets/posts for charities, individuals and

businesses. Please use the hashtag #GivingTuesday and where possible tag @givingtuesdayuk

This #GivingTuesday, we’ve teamed up with (organisation/charity) to help raise money for (your chosen charity/cause)

One donation makes a world of difference. Donate to (your chosen charity/cause) on #GivingTuesday

FACEBOOK

Today on #GivingTuesday, we can make a world of difference. Please donate to (your chosen charity/cause) (include donate button)

One donation makes a world of difference. Donate to (your chosen charity/cause) on #GivingTuesday

For #GivingTuesday, we’ve teamed up with (organisation/charity) to help raise money for (your chosen charity/cause)

For #GivingTuesday I’m going to (activity) for (your charity/cause) (share pics or video content)

INSTAGRAM

@givingtuesdayuk

27th NOVEMBER

This year’s #GivingTuesday is on 27 November! I’m excited to do something good for charity. One day to make a world of difference! #Philanthropy #givingback #givingisgreat #generosity

We/I have joined the #GivingTuesday global movement to make a world difference. We/I support/donating/fundraising to (your chosen charity/cause) #Philanthropy #givingback #givingisgreat #generosity

FILM

• Make a short video 30-90 seconds about your campaign. Post on your YouTube and social media channels and share with local media.

• Film the impact of your work! All you need is your phone to get footage of your team volunteering, giving back or helping others. Share on social media to spread the word about what you do.

• Use Facebook/Instagram Live/Twitter Live to share updates and interviews with your community and people you serve.

• Use Instagram TV to give longer explanations or Q and As about your campaign and engage with your followers.

BLOG AND LINKEDIN

Write about your Giving Tuesday campaign on your organisation's blog or LinkedIn page. We suggest blog pieces run around 250 words and include photos, videos, and hyperlinks so people can learn more. Make sure to include images and impact stories - don't just ask for support, explain why the readers support matters to your mission. You can also get your post featured on the Giving Tuesday website

Published on 27th November 2018

ADDITIONAL IDEAS

• Invite a member of your community to takeover your social media account for an hour.

• Host a contest or giveaway for people to get involved with your campaign.

• Ask followers to vote on your campaign slogan, logo, hashtag,

or theme. Use the built in Facebook polls and other tools to engage your followers.

PLANNER

August

• Create your graphics and editorial calendar for the autumn, leading up to Giving Tuesday.

September

• Send out a save the date for 27 November. • Make an announcement about your participation in Giving Tuesday. • Send a dedicated social media message regularly to inform your followers

about your campaign.

October

• Turn up the dial! Become a lot more frequent with social media updates about your campaigns and ask ambassadors to re-share and comment on your messages.

November

• Go big on social media! Tweet, post, snap, share and do whatever you can to get your campaign out there. Remember to use the hashtag #GivingTuesday.

• This is a great time to announce your goal and plans. • Start focusing your messaging on Giving Tuesday, posting daily if possible.

Best practices are 1/2 posts on Facebook and Instagram, with 3+ Tweets a day. This is a great way to share impact stories about your organisation.

• Make sure to connect your messages with the holidays – remind people to do something good for charity on Giving Tuesday!

27 NOVEMBER

• GO BIG! Don't be shy about posting and sharing updates throughout the day! Aim to post 4-5 times on Facebook and Instagram, and every 2 hours on Twitter. Focus on lunchtime and after work - data tells us these are peak times for people to give.

• Make sure to send updates about your goal and how your community can get involved. Highlight the opportunity!

• Use lots of images, GIFs, videos, and materials to get your messages to stand out. Giving Tuesday has trended every year.

• Don't just ask for funds. Be creative with your messaging to get extra visibility and have fun with your campaign!

LOGOS

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