DIGITAL PHILANTHROPY Engaging Donors With Web-based Charities
DIGITAL PHILANTHROPY
Engaging Donors With Web-based Charities
1,409,430
The number of nonprofit organizations in the US
316.23 BILLION
Was donated to US charitable causes in 2012
13.5%
Percentage increase in online fundraising in 2013
260 BILLION
Was donated online to United States charitable causes in
2012
3,352
Average number of Twitter followers for small NPO’s in 2012
Growth in charitable revenue in 2013…
the largest increase since the 2008
recession
5%
Digital Philanthropy
Promoting the welfare of people and planet
with the use of technology while creating digital
incentives that encourage participation
The rapid growth of social media has the potential to change philanthropy,
One can donate simply by sending a text at their convenience
This removes the need for gathering volunteers or making collection boxes
Digitally receiving charitable information allows for…
Effective Communication
Education and awareness
Empathetic connection
Effective presentation
Donors Convenience
The digital giving review has revealed that over 30% of donations
are now made by digital channels,
and these numbers are expected to rise.
Charities are taking advantage
of this opportunity, using
Internet to deliver information
of their mission statements,
accept donations, and nurture
long-term commitment from
donors.
“A lot of people just don’t carry cash
anymore, were trying to keep up with our
donors and embrace the new technologies”
George Hood, Salvation Army’s spokesman.
“The ability of video to capture faces,
moods, smiles and stories cannot be
compared with photos or text. It elicits an
emotional response that moves the viewer
to want to be a part of the story through
their giving”
Denise Roe, MannaRelief Ministries
Fundly, a widely adopted
social fundraising platform,
has raised more than
$240 million for their
causes
DAVID BOYCE, CEO
Digital giving is not just restricted to fundraising…
• Open sourced collaborative
projects
The way of the future
By Alexandra Menor
Digital Philanthropy
REFERENCESwww.flickr.com
www.imaginecanada.com
www.npengage.com
www.charitynavigator.org
www.twoparrot.com
www.mashable.com
www.blackbaud.com
www.philanthrophy.com