DIGITAL PHILANTHROPY Engaging Donors With Web-based Charities
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
DIGITAL PHILANTHROPY
Engaging Donors With Web-based Charities
1,409,430
The number of nonprofit organizations in the US
316.23 BILLION
Was donated to US charitable causes in 2012
13.5%
Percentage increase in online fundraising in 2013
260 BILLION
Was donated online to United States charitable causes in 2012
3,352
Average number of Twitter followers for small NPO’s in 2012
Growth in charitable revenue in 2013…
the largest increase since the 2008 recession
5%
Digital Philanthropy
Promoting the welfare of people and planet with the use of technology while creating digital incentives that encourage participation
The rapid growth of social media has the potential to change philanthropy,
One can donate simply by sending a text at their convenience
This removes the need for gathering volunteers or making collection boxes
Digitally receiving charitable information allows for…
Effective Communication
Education and awareness
Empathetic connection
Effective presentation
Donors Convenience
The digital giving review has revealed that over 30% of donations are now made by digital channels,
and these numbers are expected to rise.
Charities are taking advantage of this opportunity, using Internet to deliver information of their mission statements, accept donations, and nurture long-term commitment from donors.
“A lot of people just don’t carry cash anymore, were trying to keep up with our donors and embrace the new technologies”
George Hood, Salvation Army’s spokesman.
“The ability of video to capture faces, moods, smiles and stories cannot be compared with photos or text. It elicits an emotional response that moves the viewer to want to be a part of the story through their giving”
Denise Roe, MannaRelief Ministries
Fundly, a widely adopted social fundraising platform, has raised more than
$240 million for their causes
DAVID BOYCE, CEO
Digital giving is not just restricted to fundraising…
• Open sourced collaborative projects
The way of the future
By Alexandra Menor
Digital Philanthropy
REFERENCESwww.flickr.com
www.imaginecanada.com
www.npengage.com
www.charitynavigator.org
www.twoparrot.com
www.mashable.com
www.blackbaud.com
www.philanthrophy.com