DIGITAL PHILANTHROPY Engaging Donors With Web-based Charities
Digital Philanthropy
Promoting the welfare of people and planet with the use of technology while creating digital incentives that encourage participation
The rapid growth of social media has the potential to change philanthropy,
One can donate simply by sending a text at their convenience
This removes the need for gathering volunteers or making collection boxes
Digitally receiving charitable information allows for…
Effective Communication
Education and awareness
Empathetic connection
Effective presentation
Donors Convenience
The digital giving review has revealed that over 30% of donations are now made by digital channels,
and these numbers are expected to rise.
Charities are taking advantage of this opportunity, using Internet to deliver information of their mission statements, accept donations, and nurture long-term commitment from donors.
“A lot of people just don’t carry cash anymore, were trying to keep up with our donors and embrace the new technologies”
George Hood, Salvation Army’s spokesman.
“The ability of video to capture faces, moods, smiles and stories cannot be compared with photos or text. It elicits an emotional response that moves the viewer to want to be a part of the story through their giving”
Denise Roe, MannaRelief Ministries
Fundly, a widely adopted social fundraising platform, has raised more than $240 million for their causes
DAVID BOYCE, CEO