25th October- 24th December 2021 New Zealand
CHRISTMAS 20212
Contents3 Letter from Amy
4 About Our Campaign
6 Media Overview
7 PR
8 Events
13 Michael Hill Connected
14 Campaign Timeline
15 Catalogue
16 Packaging
17 Gift with Purchase- December
18 POS Instructions- November
19 POS 1st Gen Stores Checklist
20 POS 1st Gen Stores
22 POS Beige Store Checklist
21 POS Beige Stores
25 POS Glass Stores Checklist
26 POS Glass Stores
28 POS Table Stores Checklist
29 POS Table Stores
31 In-Store Tickets
32 November/December Key Volume Lines
42 POS Instructions- Black Friday
43 Black Friday POS
44 Colouring in Cards
45 Team Member Checklist
46 Store Event Guide
PROMO PACK 3
Amy ScznicerChief Retail Officer
Letter from Amy
Hi team,
Can you believe it is that wonderful time of the year already? Our Christmas launch campaign is here, and we could not be more excited about the messaging we have, the product we are sending you and the beauty that will be brought to the lives of our customers.
We are taking a step back in time with this campaign and embracing all the meaning behind gift giving – through the eyes of a child. Our beautiful television campaign captures the emotion and pure joy that Christmas brings, and I have no doubt you will love it as much as we do.
Our tag line “Make Their Christmas” captures the giving nature of what we are all about. We have ‘surprise and delight’ moments planned for our valued Brilliance Loyalty Members, along with a stunning range of new product to make our stores truly sparkle.
Let’s embrace every moment, ensure our customers feel the joy that this time of the year brings, and enjoy being together as a team. It’s been quite a year so far, but we have so much to be grateful for in being part of this fantastic company.
Enjoy the ride that is NOVEMBER! Good luck hitting targets, and don’t forget to stop and breathe when those BIG days come to a close.
Amy
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About Our CampaignMake their Christmas
25 October – 24 December, 2021
For our Christmas 2021 campaign, we are reigniting the joy of giving by showing it through the lens of children, to whom the hand-made gift is the most meaningful of all. The care and time they put into their gifts echoes the craft and love that goes into making Michael Hill jewellery.
Because with a gift that shows thoughtfulness and care, we can:
1. Campaign Overview
As we come towards the end of another challenging year, the festive season is a welcome time of joy, love, and celebration with loved ones.
The most meaningful gift is one that comes with thought, effort, time, love. Its ability to create a true moment of human connection is what makes jewellery the ultimate present.
The touching moments of giving shown in our TVC film are echoed across touchpoints including store VM, social media, and our website.
A stunning 32-page gift guide for November inspiring people to find the perfect, thoughtful gift for everyone on their list, and this is followed by an 8-page gift guide in December. We also have some special, surprise and delight moments for our valued Michael Hill Brilliance members as we come into the festive season; including a beautifully designed, Exclusive Guide delivered direct to the mailboxes of select members, showcasing some of our most exceptional product. There will also be store events for members to explore our new-in Christmas range and find the perfect gifts with the help of our expert teams.
PROMO PACK 5
About Our Campaign2. Product
We have some truly beautiful jewellery this festive season, from new arrivals and exclusive pieces to timeless favourites. These stunning pieces are sure to bring joy and sparkle for our customers this Christmas, whether treating themselves to something for seasonal events or just to get into the spirit; or gifts for their loved ones.
With a range of gorgeous jewellery from silver to bold gold, colourful gemstones to sparkling diamonds; and from gift ideas under $50 to extraordinary gifts for their nearest and dearest – we have just what our customers are looking for to Make their Christmas!
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5 targeted emails per week, sent to 830,169 customers. Messaging is developed for our different customer types to keep them engaged - i.e. bridal, loyalty members etc.
Media Overview
Social media posts across Facebook, Instagram and Pinterest featuring our product. up-close and on people.
Paid advertising across social media and online will also promote our campaign message and campaign KVL’s, via 3 channels:
4x 15sec, 1 x 30sec, 1 x 60 sec national TV ads played throughout our Christmas campaign. Please view these below through the youtube link or QR code, they were shot in Arrowtown New Zealand and are truly something special. Song: Only you, Yazoo.
32 page in-store catalogue for November inspiring people to find the perfect, thoughtful gift for everyone on their list, 8 page in-store catalogue for December the perfect gift guide for those last minute presents. Brilliance Gif Guide 20 page gift guide mailed directly to top Vrilliance Members’ mailboxes.
Digital Social/VideoShowcasing our ads on the
largest digital platform, Facebook, Instagram.
and YouTube.
Digital SearchEnsuring we are at the top of the list for any jewellery, gifting, or bridal searches.
Digital DisplayServing adverts to millions of customers as they are
browsing websites. browsing websites.
View our Christmas TV by scanning the QR code.
Digital Social/video Showcasing our ads on Tik Tok, Snapchat & Pinterest.
browsing websites.
PROMO PACK 7
PRChristmas Media and Influencer Kits
• To build/strengthen our relationship the media and influencers, we are sending out 20x MH branded advent calendars to key fashion and lifestyle media and influencers.
• The branded Advent Calendars will be themed in our Christmas creative and include 4x jewellery items, as well as other exciting pieces such as cookies, bubbles, hand creams and candles.
• Media and influencers are often targeted from various businesses during this time so we are hoping these exciting advent calendars will help cut thought the clutter so our brand can really stand out and leave a lasting impression.
• We are hoping to also generate organic coverage off the back of this and build excitement in the lead up to Christmas.
Influencers
• Working with a range of influencers for our Connect articles as well as social and EDM sharing around Christmas gifting and party season styling.
Media Release sendout
• Media release send out to the lifestyle and fashion press, detailing our new products and gift ideas for Christmas to gain free press and appear in Christmas gift guides.
Media Partnerships
• For the Christmas season, we are partnering with Mamamia and News.com.au to promote our gift ideas.
• Our partnership with Mamamia includes an advertorial, display ads, and social features• Our partnership with News.com.au includes a specialised article as well as display ads. • Media partnerships are important, especially during this busy period as it provides
guaranteed coverage.
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Making the most of our known customer base this Christmas
The role of our loyalty program is to create customer lifetime value, ensuring Michael Hill is always the first choice for jewellery buying.
We use the information our customers share with us as members of the program, to personalise their experience and influence their purchasing behaviours, those being: 1. Ensuring MHJ # 1 brand on their shopping list 2. How often they purchase 3. How much they spend 4. What products they buy
Our Brilliance Loyalty Program, now with over 900K members, provides a significant opportunity to grow your business this Christmas/Holiday season, through the following initiatives for November.
• The Christmas Shopping Events• CEO XMAS Gift• (Direct Mail) Seasonal Gift Guide
Overview Loyalty Initiatives/Communications - November
EventsThis is subject to confirmation at the time of print, please refer to your Regional Managers for more information.
PROMO PACK 9
The Christmas Shopping Events
This year, we will make the most of this customer base launching Christmas/Holidays to our membersfirst with The Christmas/Holiday Shopping Events.
What is The Christmas Shopping Event?
This activity provides you with an opportunity to host your loyalty customers in-store to launch the Christmas campaign and showcase the new collections.These events also provide additional value for our program members, beyond the core program rewards.
What does this mean for you?
All stores will host this event over a 4 day period between Thu Oct 28 to Sun Oct 31st.
What is the value proposition and why should my customers attend?There will be a very special offer, and limited time only activation live during the event period.
Offer15% off any FP or Member Price purchase – including all XMAS KVLs will be active during this time. • The offer is available via redemption, and a COUPON CODE will be provided.• The offer is also redeemable online.• To qualify for the offer, customers need to join the program, or be an existing Michael Hill
Brilliance program member.
Activation
As an added hook, any member that makes a purchase during the 4 day event, will go into the draw to WIN A PAIR OF LAB CREATED STUD EARRINGS* Valued at AU$4999 / NZ$5499 / CA$4999.
• There is 1 competition and 1 prize per market. • Please ensure your members contact information is correct against their profile, to ensure
they are in with a chance to win.
*Terms and conditions will be available at michaelhill.com.au / .co.nz / .ca/win
What do I have to do?
• Begin distributing your (Print) Invitations as soon as you receive them, and begin to book your appointments for the event period. Use the invitations as a tool to nurture prospects and active leads.
• The event experience in-store is self-managed. • A tool kit will be provided to assist you activate a branded experience.
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What support will I receive?
• Print Invitations will arrive in store from Tuesday October 12th. You are welcome to begin distributing immediately.
• eDM Invitations will be sent to Loyalty Members from WB11/10th. Members will be encouraged to RSVP via appointment booking.
• eDM Reminders will be sent WB25/10 closer to the event, to those yet to respond. These comms will include reference to the exclusive offer available only during the Event.
• Phone Hot Lead lists will be made available to stores from 21/10 containing qualified opportunities associated to your store. These lists will contain a very limited number of members, that have a higher chance of converting to a purchase during this period. Inviting them to your event might just help them across the line!
• Digital media support will be in market WB25/10 to amplify the activity and drive customers to store.
Further to the media support, store screen content will be provided with content relative to the events played in rotation throughout the 4 day event.
I’ve got questions – who can I speak too?For technical enquiries including member price, and offer redemption, please contact the Service Desk. For customer enquiries, please direct to Customer Service at [email protected] / co.nz / .ca.
PROMO PACK 11
CEO XMAS Gift
Surprising and delighting our members with no strings attached.
For the very first time, our Top 40 most valuable Loyalty Members, will receive a very special gift from the CEO, thanking them for their loyalty Michael Hill this year.
The audience for this activation was determined through Segmentation, analysis and profiling. They will each receive a 0.25 carat Fenix Laboratory Created Diamond pendant and a personalised letter from the CEO on behalf of the brand.
These will be sent to members in late October.
SAMPLE
NOT FINAL ART
(Direct Mail) Seasonal Gift Guide
Insights from Brilliance data is helping us align marketing investment to our most profitable customers – getting more of them back to your store.
In all markets, a selection of our highest value, and highest potential value members, who are contactable by mail, will receive an exclusive and bespoke Seasonal Gift Guide, which features a curated selection of the very best of Michael Hill jewellery, services and brand.
This seasonal activation is designed as an additional touch point with our most valuable customers - and is due to arrive in letterboxes from Fri Oct 22.
If you have any further questions on the Michael Hill Brilliance program, please contact the Loyalty Team at [email protected] and we’ll get back to you within 24 hours.
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Let’s Make your Christmas
Win $1000 towards your Celebration Fund from Marketing!
There are 2 categories to aim for over the Christmas period.
Best Executed VM Highest % Loyalty Sales
Overview of incentives:
Best Executed VM (100% Compliance)
• VM to be executed to Guide, including November Campaign, Click Frenzy, Black Friday & December windows and in-store.
• Entrants must be compliant to process timelines and submit images via VM app • Judging will take place in January and consider the entire period of activity • 1x $1000 Fund Prize per Country AU, NZ, & CA • Total Prize value $3000
Highest % Loyalty Sales
• For the period Mon Oct 25- Fri Dec 24 2021. • As measured by Loyalty > Brilliance Sign-Up Report in RM Dashboard. • 1x $1000 Fund Prize per Country AU,NZ & CA • Total Prize value $3000
NB. Stores can only win a total of 1 prize
For questions on this incentive, please contact the Retail Operations team.
PROMO PACK 13
Michael Hill ConnectedMichael Hill Connected, is our online hub that keeps you sparkling, with styling tips, gifting inspo, expert advice, and sneak peeks. It’s a space where you can connect with Michael Hill and enjoy all things jewellery. Read our latest article here: https://www.michaelhill.com.au/connected.html
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25th October- 24th December 2021 Christmas Campaign • 32 Page Catalogue- November• 8 Page Catalogue- December
27th October 2021 Upload to VM app
28th October- 31st October Member Event • 15% off member price in-store and online
8th November - 14th November 2021 Click Frenzy• 50% off^ Silver• 25% off^ Gems
15th November-29th November 2021 Black Friday Sale • 50% off^ selected silver • 25% off^ selected gems• 15% off^ selected diamonds & gold
27th November- 29th November 2021 Take a further 10% off Black Friday Sale
30th November- 5th December 2021 Cyber Monday • 10% off member (member only)
30th November- 24th December 2021 Gift with Purchase when you spend $299+
Campaign Timeline
Up-coming Campaign Dates
25th December- 16th January 2022 Sale
17th January- 13th february 2022 Valentine’s Day
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Packaging- Gift Cards
Separate to your POS and VM deliveries, a packaging suite will be sent to all stores to align other campaign assets.
This years packaging suite contains: • Tissue paper• Bag Tags• Gift Bags• Ring box sleeves• Pendant box sleeves
PROMO PACK 17
Gift with Purchase- December
This year we have a gift with purchase for the month of December, however this year it isn’t just for members it’s available to all customers when they spend $299 of more in-store and online. It will come pre-packaged in a beautiful sleeve and box to align with the rest of the campaign. Available from 30th November-24th December 2021. The GWP will also be displayed on a stand next to your POS.
Please scan the GWP or they won’t be replaced. Terms & Conditions Gift with Purchase
† Free silver cubic zirconia pendant with chain (SKU 18352528) available with purchase to Michael Hill online customers when you spend $299 or more in one transaction between 12:01AM (NZDT) Monday 29th November 2021 – 11:59PM (NZDT) Friday 24th December 2021 online and instore. Limited to 1 x pendant per customer – no exchange available. Limited quantities, while stocks last. Excludes purchases of gift vouchers, Professional Care Plan and items purchased on layby or special order. Applicable refunds or credit notes provided will only reflect the purchase price of the item purchased as displayed on the receipt, rather than the purchase price and value of the gift. Available at michaelhill.co.nz only. The offer is subject to our General Terms and Conditions and Delivery, Returns and Privacy policies, and Brilliance Membership terms which are available online at www.michaelhill.co.nz/privacy, www.michaelhill.co.nz/customer-service and https://www.michaelhill.co.nz/brilliance.html
GWP Barcode
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POS Instructions-November
Please use the lists when checking off your POS, beside each POS element a check box has been added to assist the team when unpacking.
Please ensure all previous campaign collateral has been removed and discarded at the end of each campaign.
There is no A3 Posters or VM cards for this campaign, VM props will replace this, please refer to your VM packs for further instruction.
Stores will receive updated POS for December as Click Frenzy and Black Friday will have POS elements which will replace some of your Christmas elements in the promotional dates. Please keep an eye out on the Retail Calander for any updates regarding these promotions.
PROMO PACK 19
POS - 1st Gen Stores Checklist
POS SPECS QUANTITY
LARGE TRANSACTIONAL POSTERS 1500 X 700 1 PER STORE
BRIDAL WINDOW POSTERS 495 X 806 1 PER STORE
HANGING POSTERS TRANSACTIONAL 1495 X 445 1 PER STORE
HANGING POSTERS BRIDAL 1495 X 445 1 PER STORE
WALL DISPLAY POSTERS (SET OF 3) 723 X 404 1 SET PER STORE
BLACKBOARD POSTERS 423 X 717 1 PER STORE
NEWNESS CARD 127 X 92 1 PER STORE
TENT CARDS HERO - SPECIFIC 40 X 60 2 SETS PER STORE
SILVER DISPLAY BACKING POSTERS 340 X 223 1 PER STORE
SILVER DISPLAY BACKING POSTERS 324 X 223 1 PER STORE
SILVER DISPLAY BASE BOARD 670 X 175 1 PER STORE
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POS - 1st Gen StoresPOS allocations will be broken down further by store type in the VM pack.
Hanging Poster Bridal
Hanging Poster Transactional
KVL Tent Cards
Wall Display 1 Wall Display 2 Wall Display 3
1st GenTransactional Poster
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POS - Beige Stores Checklist
POS SPECS QUANTITY
BEIGE FEATURE POSTER 785 X 885 1 PER STORE
LIGHTBOX POSTERS (SET OF 3) 785 X 885 1 SET PER STORE
PIZZABOX POSTERS (SET OF 3) 850 X 890 1 SET PER STORE
BEIGE TRANSACTIONAL POSTER 737 X 450 1 PER STORE
BEIGE BRIDAL POSTER 737 X 450 1 PER STORE
HANGING POSTERS TRANSACTIONAL 1495 X 445 1 PER STORE
HANGING POSTERS BRIDAL 1495 X 445 1 PER STORE
WALL DISPLAY POSTERS (SET OF 3) 723 X 404 1 SET PER STORE
BLACKBOARD POSTERS 423 X 717 1 PER STORE
NEWNESS CARD 127 X 92 1 PER STORE
TENT CARDS HERO - SPECIFIC 40 X 60 2 SETS PER STORE
SILVER DISPLAY BACKING POSTERS 340 X 223 1 PER STORE
SILVER DISPLAY BACKING POSTERS 324 X 223 1 PER STORE
SILVER DISPLAY BASE BOARD 670 X 175 1 PER STORE
PROMO PACK 23
POS - Beige Stores
Wall Display 1 Wall Display 2 Wall Display 3
Pizza Box 1 Pizza Box 2 Pizza Box 3
Light Box 1 Light Box 2 Light Box 3
Blackboard Poster
Hanging Poster Transactional
Hanging Poster Bridal
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POS - Beige StoresKVL Tent Cards
Newness Card Feature Wall Poster
Beige Bridal Poster Beige Transactional Poster
PROMO PACK 25
POS - Glass Stores Checklist
POS SPECS QUANTITY
HANGING POSTERS TRANSACTIONAL 1495 X 445 1 PER STORE
HANGING POSTERS BRIDAL 1495 X 445 1 PER STORE
WALL DISPLAY POSTERS (SET OF 3) 723 X 404 1 SET PER STORE
BLACKBOARD POSTERS 423 X 717 1 PER STORE
NEWNESS CARD 127 X 92 1 PER STORE
TENT CARDS HERO - SPECIFIC 40 X 60 2 SETS PER STORE
SILVER DISPLAY BACKING POSTERS 340 X 223 1 PER STORE
SILVER DISPLAY BACKING POSTERS 324 X 223 1 PER STORE
SILVER DISPLAY BASE BOARD 670 X 175 1 PER STORE
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POS - Glass Stores
Newness Card
Wall Display 1 Wall Display 2 Wall Display 3
Hanging Poster Transactional
Hanging Poster Bridal
Blackboard Poster
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POS - Table Stores Checklist
POS SPECS QUANTITY
A3 POSTERS - TRANSACTIONAL 297 X 420 1 SET PER STORE
A3 POSTERS - BRIDAL 297 X 420 1 SET PER STORE
HANGING POSTERS TRANSACTIONAL 1495 X 445 1 PER STORE
HANGING POSTERS BRIDAL 1495 X 445 1 PER STORE
WALL DISPLAY POSTERS (SET OF 3) 723 X 404 1 SET PER STORE
BLACKBOARD POSTERS 423 X 717 1 PER STORE
NEWNESS CARD 127 X 92 1 PER STORE
TENT CARDS HERO - SPECIFIC 40 X 60 2 SETS PER STORE
SILVER DISPLAY BACKING POSTERS 340 X 223 1 PER STORE
SILVER DISPLAY BACKING POSTERS 324 X 223 1 PER STORE
SILVER DISPLAY BASE BOARD 670 X 175 1 PER STORE
PROMO PACK 29
POS SPECS QUANTITY
A3 POSTERS - TRANSACTIONAL 297 X 420 1 SET PER STORE
A3 POSTERS - BRIDAL 297 X 420 1 SET PER STORE
HANGING POSTERS TRANSACTIONAL 1495 X 445 1 PER STORE
HANGING POSTERS BRIDAL 1495 X 445 1 PER STORE
WALL DISPLAY POSTERS (SET OF 3) 723 X 404 1 SET PER STORE
BLACKBOARD POSTERS 423 X 717 1 PER STORE
NEWNESS CARD 127 X 92 1 PER STORE
TENT CARDS HERO - SPECIFIC 40 X 60 2 SETS PER STORE
SILVER DISPLAY BACKING POSTERS 340 X 223 1 PER STORE
SILVER DISPLAY BACKING POSTERS 324 X 223 1 PER STORE
SILVER DISPLAY BASE BOARD 670 X 175 1 PER STORE
POS - Table Stores
Newness Card
Wall Display 1 Wall Display 2 Wall Display 3
Hanging Poster Transactional
Hanging Poster Bridal
Blackboard Poster
PROMO PACK 31
In-store TicketsPlease see the example tickets all stores will be receiving in their head office packs and follow best practice guidelines. Please note November/ December tickets will arrive in-store week starting 11th of October 2021.
Please note TENT CARDS will be supplied in a new design. Double sided tape has been applied to the tent card to allow stores to stick the card to display props.
(Please see pricing best practice document which will be sent to stores separately)
• November/ December (Eggplant)
• Clearance (Yellow)
Note: the below is an EXAMPLE ONLY.
PLEASE FOLLOW YOUR TICKETING BEST PRACTICE FOR COMPLIANCE
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Key Volume Lines - November/December
DESCRIPTION:10kt gold 15mm hoop
earrings10kt gold 19cm belcher
fob bracelet10kt gold threader
earrings
SKU: 18245813 18281934 18248296
RETAIL PRICE: $379 $749 $159
GO PRICE: $199 $429 $119
APPEARING IN POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
SELLING POINTS
Every gold wardrobe needs a pair of these
perfect staple earrings. Great for layering for the
multi-pierced ear!
An on trend look for a smashing price!
Threader earrings are all the rage for those who love to keep on
trend.
PROMO PACK 33
Key Volume Lines- November/December
DESCRIPTION:
Created sapphire‡, diamond & s.silver
bracelet
Created sapphire‡, diamond & s.silver ring
3 set s.silver, pearlº & cubic zirconia earrings
SKU: 18300307 18277548
18062465- Black Pearl 18062465-Cubic
Zirconia18062465-Pearl
RETAIL PRICE: $1,599 $279 $79
GO PRICE: $799 $179 $49
APPEARING IN POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
SELLING POINTS
Wear this gorgeous royal sapphire
bracelet to bring a bold statement to the
evening.
Pair this with the matching bracelet for
the complete look.
Classic earring set, perfect for gift giving!
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Key Volume Lines- November/December
DESCRIPTION:
10kt gold 30mm engraveable bar
necklace
0.50 carat◊ of diamonds & 10kt gold huggie
earrings
0.50 carat◊ diamond solitaire & 10kt gold stud
earrings
SKU: 18271010 18284973 18252613
RETAIL PRICE: $329 $999 $1,299
GO PRICE: $169 $599 $649
APPEARING IN POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
SELLING POINTS
Have this necklace engraved for that
extra special gift for someone special in
your life.
Versatile and two looks in one! Add some
sparkle by wearing one way or tone down the look and wear these
the other way.
These are the perfect gift for someone
that says ‘I have no idea what to buy’. An
essential part of every wardrobe.
PROMO PACK 35
Key Volume Lines- November/December
DESCRIPTION:S.silver 19cm padlock
braceletS.silver pendant with
chain
S.silver & cubic zirconia pendant with chain
SKU: 18188769 18131444 18131635
RETAIL PRICE: $139 $69 $79
GO PRICE: $109 $69 $79
APPEARING IN POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
SELLING POINTS
Classic and timeless, this padlock bracelet
will never lose it’s shine.
Pair this with the matching heart studs to complete the look.
Circle Necklace, with no beginning and no end representing an
everlasting love or the never ending bond you
share.
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Key Volume Lines- November/December
DESCRIPTION:
Cubic zirconia & S.silver north star pendant with
chain
Cubic zirconia & S.silver north star bracelet
S.silver & cubic zirconia north star studs
SKU: 18181609 18354263 18181562
RETAIL PRICE: $109 $69 $35
GO PRICE: $99 $59 $19
APPEARING IN POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
SELLING POINTS
Layering is all the rage now, so why not add this to the matching
earrings for that perfect gift.
Elegant and simple, perfect for gift giving.
These go hand in hand with the matching
north star necklace. A lovely gift for someone
at an amazing price.
PROMO PACK 37
Key Volume Lines- November/December
DESCRIPTION:Cubic zirconia & s. silver snowflake stud earrings
S.silver heart stud earrings
Cultured freshwater pearlº & s. silver
earrings
SKU: 15710765 16350243 18131543
RETAIL PRICE: $39 $29 $45
GO PRICE: $15 $15 $45
APPEARING IN POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
SELLING POINTS
Snowflakes are unique and beautiful, for that
unique person.
Simple and yet a great addition to any ward-
robe.
Classic pearls with a festive snowman to
get into the Christmas spirit!
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Key Volume Lines- November/December
DESCRIPTION:S.silver & cubic zirconia
tri star earringsS.silver & cubic zirconia
earringsCubic Zirconia & s.silver
infinity necklace
SKU: 18131604 18233414 18300291
RETAIL PRICE: $39 $39 $75
GO PRICE: $39 $39 $75
APPEARING IN POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
SELLING POINTSMake a statement with
these star studs!
Fun Christmas earrings for those who love to celebrate all month
long.
A simple yet classic symbol of endless love. A dainty piece that can be dressed up or down.
PROMO PACK 39
Key Volume Lines- November/December
DESCRIPTION: S.silver hoop earrings S.silver & cubic zirconia infinity earrings
Diamond & s.silver pendant no chain
SKU: 18100532 18297447 18062113
RETAIL PRICE: $59 $35 $169
GO PRICE: $59 $15 $169
APPEARING IN POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
SELLING POINTSA perfect staple piece
for any wardrobe.
Pair this with the matching necklace for
a simple yet classic symbol of endless love.
The perfect accessory by day or night, sym-bolising hopes and
dreams.
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Key Volume Lines- November/December
DESCRIPTION:Diamond & s.silver
pendant no chain
1 carat◊ of diamonds & 10kt gold bangle
0.50 carat◊ of diamonds & s.silver
hoop earrings
SKU: 18062168 18060485 18271133
RETAIL PRICE: $169 $3,299 $549
GO PRICE: $169 $1,899 $349
APPEARING IN POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
SELLING POINTS
You will be sure to draw the eye with
much intricate detail in this gorgeous filigree
pendant.
With 1ct of diamonds this stunning bangle
adds the perfect state-ment to your outfit.
Perfect for that eve-ning party to add some
sparkle to your night.
PROMO PACK 41
Key Volume Lines- November/December
DESCRIPTION:1.25 carat◊ of diamonds
& 10kt gold ring
0.50 carat◊ of diamonds & 10kt gold
ring
SKU: 18060850 18246278
RETAIL PRICE: $2,499 $700
GO PRICE: $1,499 $700
APPEARING IN POS, CATALOGUE, EDM, DIGITAL & TV AD
POS, CATALOGUE, EDM, DIGITAL & TV AD
SELLING POINTS
A beautiful bold statement ring with stunning intricate
details.
At a total half carat of diamonds you cannot go wrong for this low
price.
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POS Instructions-Black Friday
Please use the lists when checking off your POS, beside each POS element a check box has been added to assist the team when unpacking.
Please follow your VM pack for instructions around Black Friday decals, you will be sup-plied with Blackboard Poster and store screens to support this offer.
CHRISTMAS 202144
Colouring in CardsThis Christmas we want to ensure all the Mum’s and Dad’s find the perfect gift for their loved ones, It can be a challenge, especially with the kids in tow.
We have come to the rescue with an activity that the kids can do in-store while their parents look at all our beautiful jewellery. You will receive printed colouring in cards and pencils to pass out to the kids to colour in, you can use the chairs that are in-store so they have a place to get creative. They then can carry these home in the gift bags, if they havent had time to colour, they can take it home and possibly gift it on Christmas Day.
PROMO PACK 45
Team Member ChecklistIt is the responsibility of each staff member to read through the promo packs and familiarise themselves with each promotion. To help store managers to keep a track of this please sign and print your name and date when you completed reading the promo pack.
TEAM MEMBER’S NAME PRINTED TEAM MEMBER’S SIGNATURE DATE READ