250515 WPT 2015 Final - WAN-IFRA WPT... · global newspaper revenues trends! ... Reuters Institute Digital News Report! ... 250515 WPT 2015 Final.pptx Author: Larry Kilman

© 2015 WAN-IFRA | WORLDPRESSTRENDS!

We represent news media industry in !120 countries!

We represent more than !18,000 "publications !15,000 "online sites !

3,000 "companies! 80 national and regional ! news media associations !

Based in Paris, France, and!Frankfurt, Germany, with!subsidiaries in Singapore and India!


World Press Trends data partners!

Ipsos!

RAM!

Pew Research !Center!

Newspaper!associations!

comScore!

ZenithOptimedia!


WPT !database!

WPT !custom reports!

WPT !annual report!

WPT Data is Available through!

© 2015 WAN-IFRA | WORLDPRESSTRENDS

2.7bn!45% of all adults!

read print newspapers!

0.8bn!42% of all desktop internet

users read newspapers !in digital formats!


PRINT CIRCULATION!

$89.9 billion!up 0.4% in 2014!

PRINT ADVERTISING!

$77 billion!down 5.2% in 2014!

!!

DIGITAL CIRCULATION!

$2.5 billion!up 45.3% in 2014

"!!

DIGITAL ADVERTISING!

$9.5 billion!up 8.3% in 2014 !

NEWSPAPER !INDUSTRY

IN 2014!

© 2015 WAN-IFRA | WORLDPRESSTRENDS

REVENUES !3d – disrupted, digital, diversified!


newspapers advertising in the early 20th century !


20th century newspapers!earned up to !

!

80% of revenues!from advertising !




$179 bn!global newspaper revenues in 2014!


global newspaper revenue generation 2014!

$92 bn!PRINT AND DIGITAL!

CIRCULATION REVENUE!

$87 bn!PRINT AND DIGITAL!ADVERTISING REVENUE!

Source: WPT analysis "!


Source: WPT Analysis, ZenithOptimedia and PwC Global Entertainment & Media Outlook"!

global newspaper revenue sources 2010-2014!

US$ million at current prices!


global print newspaper circulation revenues 2010-2014!

Source: WPT database and WPT analysis !


global digital newspaper circulation revenues 2010-2014!

Source: PwC Global Entertainment & Media Outlook !


global digital newspaper advertising revenues 2010-2014!



Asia Pacific!

36%!

EU/Africa/ME!

34%!

Latin America!

9%!

North America!

21%!

newspaper regional revenue share in 2014!


Sources: Digi-Capital, PWC, AppAnnie, Companies, Gartner!

consumer apps to reach $70 bn revenue in 2017

Mobile consumer app sector revenue forecast ($bn)

Game changer!Non-games

categories to!match games

revenue by 2017!


global newspaper revenues trends!-  Financial Times had 415,000 total digital subscriptions

(64% of total paid subscriptions) and growth rate of digital subscriptions, 2013-14 was 31%, or 99,000 subscriptions.!

-  For Texas Tribune 23% of revenue comes from events and 25% of revenues comes from digital sponsorships.!

-  Axel Springer recruited over 150,000 subscribers for its premium service Bild Plus in the six months since its launch in June 2013. In the UK, the popular Sun newspaper has followed a similar model and attracted over 100,000 new digital subscribers.!


© 2015 WAN-IFRA WORLDPRESSTRENDS!

CIRCULATION !& REACH!from print readers to digital loyalists!

!!!


Source: World Press Trends database and WPT analysis!

global daily print newspaper circulation 2010-2014!


Source: WPT analysis!

daily print newspaper circulation change by region!


global digital newspaper circulation 2010-2014!

Global daily digital newspaper circulation (thousands copies of digital editions)!

Source: PwC Entertainment & Media Outlook !


!

11% paid !for online news!

in 2014 !


paying for online news in 2014!

Source: Reuters Institute Digital News Report!


growth in smartphone access for news - selected countries!

Source: Reuters Institute Digital News Report!

growth in tablet access for news - selected countries!


Source: WPT analysis, comScore and Ipsos Media!

2.7bn!45% of all adults!

read print newspapers!

0.8bn!42% of all desktop internet

users read newspapers !in digital formats!

daily print newspaper global reach in 2014!


85.8% adults!read newspapers!

readership by platform in Australia!

Source: Ipsos Media!


readership by platform in UK!

Source: Ipsos Media and comScoreß!


Digital readership!


readership by platform in Chile!

Source: Ipsos Media and comScore!



DIGITAL MEDIA!hooked to mobile!

!!!


79%!of all smartphone !

users check !their device!

within !15 minutes !

of waking up!

within !

15 !minutes !


Broadcast!125 min!

Mobile!97 min!

Desktop!70 min!

Tablet!37 min!

Newspaper!33 min!


app usage represents 52% of mobile engagement!

© 2015 WAN-IFRA | WORLDPRESSTRENDS!© 2013 WAN-‐IFRA

global desktop digital news audiences 2013-2015!

Source: comScore 2015!!


US, UK and Canada digital news audiences!

UK! US! CANADA!

DESKTOP ONLY!MOBILE ONLY!MULTI-PLATFORM!

Source: comScore 2015!!

33,999! 165,107! 15,271!

2.412! 23.868! 1,566!11,111! 66,304! 12,732!


ADVERTISING !!!!!


share of global ad spend per medium in 2014!

Source: ZenithOptimedia!


global ad spend 2010-2017!


Global Advertising Expenditure US$ million !


newspaper print advertising revenues !2009 – 2013!

Source: Zenith Optimedia!


newspaper print advertising by region !2010 – 2014!


Asia! Latin America!

North America! Europe! Middle East

& N Africa!


newspaper digital advertising revenues !2010 – 2014!



the value of global online advertising ! !

$124 bn in 2014!



Internet ad spend by type 2014 – 2017 (forecast)!


programmatic transactions reached ! !

$21 bn in 2014!Source: Magna Global 2015!


programmatic transactions reached ! !

20% of all online display in 2014!

http://www.iab.net/programmatic!


programmatic advertising 2014 !

Source: MagnaGlobal!


there is one thing !that did not change at all!

the way !our industry value!

is presented !is still the same!


250515 WPT 2015 Final - WAN-IFRA WPT... · global newspaper revenues trends! ... Reuters Institute Digital News Report! ... 250515 WPT 2015 Final.pptx Author: Larry Kilman

Documents