2.5 may d thinking big questions 05 01 2012

d.thinking- Big Questions

Bill BurnettConsulting Asst. Prof. Mechanical Engineering

Executive Director of the Design Program

Stanford University

Senior Fellow, D2M Inc.

2

the Big Questions...

3

4

5

6

It is about Creating Culture

A Culture of Creative Confidence

A Culture of Radical Collaboration

1010

A Culture of Empathy

A Culture of Ideas

A Culture of Prototyping

13

“Culture eats process for lunch”

from Alan MulallyCEO Ford

14

Cultural barriers to diffusion• conceptual blocks - personal challenges

• impact the universe of perceived actions and solutions and greatly effect flexibility.

• semantic gaps - organizational challenges• people use different words, small differences matter,

teams are highly subject to these misunderstandings.• social barriers - network challenges

• ideas do not diffuse naturally, engineers eat lunch with engineers, the silos are hard to break down

15

back to the big questions...

16

17

18

19

20

21

22

changing the paradigm

totototo

components --sensors --

products --stand-alone devices --

-- systems-- smart networks-- services and experiences-- the cloud

23

totototo

components --sensors --

products --stand-alone devices --

-- systems-- smart networks-- services and experiences-- the cloud

changing the paradigm

24

“The best way to predict the future is to invent it”

Alan Kay

25

questions