25 Holiday Shopping Trends that Businesses Can Profit From

2014 Holiday Shopping

TrendsBusinesses Can Profit

From

The busiest shopping season of the year is about to begin! People

who celebrate Christmas, Kwanzaa or Hanukkah will spend an

average of $804.42, up nearly 5 percent, over last year’s $767.27

Are you ready to grab a few of those dollars? These stats and tips

will inspire you to step up your marketing efforts

Online Shopping

47% of consumers say that the internet is

their favorite shopping destination

The average shopper will do 44% of their

holiday shopping online

Online Shopping

FREE SHIPPING is the second most

important factor for shoppers when

purchasing online

Takeaway: Use a marketing campaign to

offer a free-shipping code

Online Shopping

74% of shoppers will search online to inspire

holiday wish lists

2 in 5 consumers will spend time

researching online in order to find a good

deal

Online Shopping

44% of consumers want the ability to buy

online and pick up their purchases in store

Takeaway: Build a marketing campaign with a discount offer that motivates customers to place an order immediately and allows them to pick up their items from your store.

Social Media

In the last 12 months, 30% of consumers

have made a purchase based on their

engagement with a social network

Social Media

59% of consumers say an exclusive

discount (only for members of a social

network) would influence them to complete a

purchase on a social networking site

(Facebook, Twitter, etc.) this holiday season

Takeaway: Host an action-gated marketing

campaign on your preferred social networks;

ask for an email address in exchange for the

exclusive offer.

Social Media

58% of consumers say that rewards/loyalty

points would influence them to complete a

purchase on a social networking site

52% of consumers say that access to

exclusive products would influence them to

complete a purchase on a social networking

site

Social Media

56% of consumers say that a daily deal

would influence them to complete a

purchase on a social networking site, this

holiday season

Takeaway: Create a marketing campaign

based on an advent calendar offering a new

deal during a certain shopping period.

Mobile

84% of store visitors use their mobile

devices before or during a shopping trip

69% said that they would use their

smartphone for holiday shopping

Mobile

1 in 3 consumers use their smartphones to

find information they need rather than asking

an employee

Mobile commerce will account for 33% of

U.S. online holiday sales

Mobile

Nearly ONE THIRD of consumers say they’d

receive holiday deals via their mobile device

Takeaway: Design a marketing campaign

with a discount offer that’s only accessible

on mobile devices.

Mobile

25% of shoppers say easy-to-use mobile

websites is an important factor in their

decision to shop with a specific retailer

Takeaway: Use a marketing campaign

builder that delivers mobile-ready coupons

Shopping Behavior and

Spending

Nearly 50% of consumers plan to keep track

of retailers’ promotions and sales through

advertising circulars.

28% of consumers plan to spend more than

50% of their total holiday shopping budgets

November 28-December 1 (AKA Black

Friday Weekend)

Shopping Behavior and

Spending

80% of online shoppers and 71% of in-store

shoppers say email offers influence them to

buy

Takeaway: Host a sweepstakes campaign

and collect email addresses from all entrants

so you can market to them throughout the

years

Shopping Behavior and

Spending

44% of consumers say they would like

recommendations via a retailer’s email

which they have signed up for

For the eighth year in a row gift cards are

the most requested gift item among those

celebrating the holidays

Consumers Say…

• Helpful, knowledgable customer service (30.3%)

• Convenient Locations (47.9 %)

• Low Prices (41.2%)

• Sales or Price Discounts (74.7%)

Also play a role in their decision to shop at a

particular retailer

Download these stats as an Infographic

Did you like this information?

Start building holiday campaigns for free!

Sources

Stats from National Retail Federation, Yahoo and Splashscore.

http://www.slideshare.net/Shopatron/5-ecommerce-stats-that-will-define-your-holiday-strategy

http://www.allinclusivemarketing.com/2014-holiday-shopping-numbers/

http://marketingland.com/86-percent-online-retailers-expect-holiday-sales-growth-2014-100632

http://www.slideshare.net/HubSpot/47-stats-for-remarkable-holiday-marketing

http://www.retailtouchpoints.com/topics/shopper-experience/34-of-consumers-plan-to-spend-more-this-holiday-season

http://marketingland.com/survey-90-shoppers-will-buy-online-holiday-season-105775

http://marketingland.com/survey-social-media-influence-half-holiday-shoppers-103605