Scottish Water - Challenges • Educating Stakeholders • Lack of awareness of the Scottish Water brand / benefits to the Highlands • Short terms – projects to deliver • Medium term – new project delivery challenges • Long term – working in partnership to develop the Highlands as a great place to live, work & visit
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Scottish Water - Challenges• Educating Stakeholders• Lack of awareness of the Scottish Water
brand / benefits to the Highlands• Short terms – projects to deliver• Medium term – new project delivery
challenges• Long term – working in partnership to
develop the Highlands as a great place to live, work & visit
Key Objectives• Demonstrate the key role SW plays
in the Highlands
• Engage and achieve strong partnership with stakeholders
Sub Objectives• To change opinion that SW is bureaucratic• To educate audiences regarding SW
activity • To sell benefits of SW (recognising reality
of issues surrounding development)• To integrate the Highlands campaign with