24.09.2012, Marketing research development and perspective in Mongolia, D. Bum-Erdene

Marketing Research

Development and Perspective in Mongolia

BCM monthly meeting paper

2012.09.24

Content

I. Introduction

• Briefly about Market Research Development in Mongolia and

MMCG activity.

• International Research Market condition

II. Market research Development International Standard

Commitment in research activity

• Market research product development

• Market research methodology development

• Tailor made for mining…

• Briefly about Market Research Development in Mongolia

and MMCG activity…

Chronicle

Early 2000-2005 Mid 2005-2010 Lately 2011-2012

• 2002, First Market

research company

“MMCG” established.

• Tried to do market

research by old

methodology for the

companies

• Market research demand

less

• Mainly did research for

international

organizations

• Began to work with

worldwide international

research companies.

• Studying international

research standards and

methodologies.

• Market research demand

still less

• Improving stages of data

collection and

processing.

• Developing research

products, methodologies

and facilities.

• Upholding international

standards in all stages of

Market research.

• Market research

demand slightly

increasing.

• Briefly about what MMCG do?

• We are the top research company in Mongolia that over

the last decade has developed its unique set of research

tools to assess Mongolian market and survey its public

opinion.

• We have successfully conducted over 300 research

studies throughout 60 plus industrial sectors

commissioned by more than 160 business entities and

international organizations.

What MMCG provides?

Market

studies, 40%

Social survey

, 35%

Political and P.O

survey, 15%

Investment

projects, 5%

PR&Ads

campaign&

event

management, 5%

Whom MMCG work for?

Domestic

companies , 30%

International

organizations, N

GOs, 30%

Governmental

organizations

and Political

Parties, 10%

Foreign

investors,

20%

Others, 5%

Social and Economic

studies

• Since its inception MMCG has been conducting a variety

of studies and surveys for various projects by requests of

World Bank, Millennium Challenge Account (USA

ODA), Asian Development Fund, UNDP, UNFPA, Mercy

Corps, ADRA, JICA (Japan ODA), EBRD, etc.

• We have conducted over the last decade social

studies, 19% of which were in the field of environment

and conservation, 17% in the field education, and 16% in

health sector.

Political and P.O Survey

• Together with Loftus Marquardt (http://loftusmarquardt.com/), an international political consulting firm that has been working in USA presidential politics for over two decades, we undertake a Mongolian politicians rating study.

• Together with APCO Worldwide(http://www.apcoworldwide.com/), an international public relations consulting firm, we conduct a qualitative and quantitative study to review public opinion on Mongolian current politics and specially on mining sector.

• International Research Market condition

Global Market Research

Turnover

Market share of the top 5

companies

Spend By Research Method

• Market research Development

International Standard

Commitment in research activity

• The revised ICC/ESOMAR International Code on Market and Social

Research was approved by ESOMAR members and is binding from 1

January 2008.

• ISO 20252:2012, Market, opinion and social research-Vocabulary and

service international standards was prepared by Technical Committee

ISO/TC 225.

MembershipMark

A Mark of Excellence

The ESOMAR Membership Mark is a symbol of your commitment to the highest standards of professional practice. Within the industry it is a promise to uphold the highest level of

professional conduct and to implement internationally recognized ethical practices that support

effective decision-making.

• Market research methodology development

Main Research

Methodologies

• Quantitative research methods

PAPI-Paper and Pen Interviewing

CLT-Central Location Test

Telephone survey

CLT-Central Location Test

Main Research

Methodologies

• Qualitative research methods

FGD-Focus Group Discussion

IDI-In Depth Interviewing

HUT-Home Used Tests

CLPT-Central Location Product Test

FGD facilities

One side observation room and audio and video recording available.

• Market research product development

Research products meets international standards

now available in local…

• Desk Survey

Industrial Research

Market volume

• Quantitative

Branding Research

Costumer Satisfaction Survey

• Qualitative

Brand Perception

Pack test

Blind test

Product test

Research products meets international standards

now available in local…

• Monitoring

Mystery Shopping

Ads monitoring

• HR

Employee Opinion Study

Employee satisfaction and Corporate Culture

Wage& Salary study

Tailor Made For Mining

• Survey Products For Mining…

• Public Opinion study, P.O

• Cooperate Image,

• Employee Opinion Study, E.O

• PR concept and Ads Monitoring study

• Investment environment

• Salary rate

THANK YOU FOR YOU

ATTENTION!

www.mmcg.mn