24 ultimate online advertising tips for global silk industries

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Tip 1: Innovation is key to success.

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Tip 2: The biggest tip to give advertisers is to create unique and attention-grabbing ads.

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Tip 3: The way you design, combine words, colours, images and animation are critical

factors in success of your banner campaign.

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Tip 4: When designing your ad it is important to consider both graphic and text. The

pictures and content need to correlate in order to keep the attention of potential

clients.

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Tip 5: Visit other hosting sites that have banner ads, see how they have crafted these

ads.

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Tip 6: Compare your banner ad to other banners. Ask yourself if your ad is as

eye-catching as the one you are comparing yours to.

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Tip 7: If you do compare your ad to others, be sure not to make yours similar. It is a creative way of advertising, use your imagination and

do not shy away from your creative ideas.

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Tip 8: Choose design styles that appeal to you. You will make a lasting impression on traffic if you pay careful attention to detail.

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Tip 9: Less is always more, do not make your ad too cluttered or too colourful. Stick to a

certain number of fonts, colours and designs.

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Tip 10: Limit your use of fonts as too many fonts may become distracting.

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Tip 11: Put your point across and be clear in what you are advertising. Keep words simple

and easy to read. Say it in seven words or less.

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Tip 12: You are limited to a small visual space, using fewer words makes it easier for

you to use larger text that is more eye-catching for traffic.

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Tip 13: Use powerful and creative words. Before choosing the wording for your ad, create a list of enticing words, brainstorm

your ideas.

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Tip 14: Be clear in your graphics; do not overlap images or messaging.

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Tip 15: Select your images carefully; too few will lead to an unappealing ad. Look through stock photography as you can easily obtain

your images and it is inexpensive.

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Tip 16: Your main objective is to sell your product or service, use strong phrases that

capture the interest of potential clients.

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Tip 17: Ensure that your primary message is pungent as it is the strongest visual element

in your ad.

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Tip 18: Control the file size of your ad. Your ad should not be bigger than 468x60 pixels

and 12kb.

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Tip 19: The easiest way to maintain this size of banner is to limit the use of colour and

graphics.

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Tip 20: Save your ad as an animated GIF file.

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Tip 21: Do not overuse animation in your ad. Choose animation that is not too fast; ensure

that it flows at a moderate pace.

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Tip 22: Set your animation so that they stop after 3 cycles as constant animation becomes

distracting.

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Tip 23: Firstly, show the searchers that your advertisement is relevant. Google displays relevant keywords in bold in your advert if

they are present.

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Tip 24: Keep your keyword listings to a minimum. Create a number of ad groups with

short keyword lists rather than a single ad group with a large list of keywords.