DIGITAL CONTENT Usage of illegal sources ONLINE CONTENT 35% 25% 24% 15% 40% 13% SLOVENIA 25% 22% Main digital content accessed from illegal sources 66% 92% 44% 0 45 90 56% 85% 29% SLOVENIA EU Main reasons to choose illegal sources 74% 67% PRICE 50% 33% PERSONAL USE ONLY 50% 38% FASTER TO ACCESS Reasons to stop using illegal sources Availability of affordable content Bad personal experience Risk of punishment 39% 58% 37% 28% 49% 36% EU SLOVENIA EU SLOVENIA EU - Youth IP perception and online behaviour - SLOVENIA Intentionally Unintentionally Don’t use Don’t know Intentionally Unintentionally Don’t use Don’t know Films and series Music Games
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24 Slovenia Infographic - EUIPO - Home · organised crime 77% Counterfeit goods don't come with a guarantee 71% SLOVENIA EU SLOVENIA EU SLOVENIA EU Intentionally Unintentionally Don’t
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DIGITAL CONTENTUsage of illegal sources
O
NLI
NE
C
ON
TEN
T
35% 25%24%15% 40%13%
SLOVENIA
25% 22%
Main digital content accessed from illegal sources
66%
92%
44%
0
45
90
56%
85%
29%
SLOVENIA
EU
Main reasons to choose illegal sources
74% 67% PRICE 50% 33%
PERSONALUSE ONLY
50% 38%
FASTERTO ACCESS
Reasons to stop using illegal sources
Availability of affordable content
Bad personal experience
Risk of punishment
39%58%
37%28%
49%36%
EU
SLOVENIA
EU
SLOVENIA
EU
- Youth IP perception and online behaviour -
SL OVENIA
Intentionally
Unintentionally
Don’t use
Don’t know
Intentionally
Unintentionally
Don’t use
Don’t know
Films and series
Music
Games
52%
30%37%
0
20
40
COMMUNICATING ON PIRACY AND COUNTERFEITING
Reasons to stop buying counterfeit goods online
P
HY
SICA
L
GO
OD
S
Main reasons to buy counterfeit goods online
84% 58% CHEAPER THAN GENUINE
40%
INDIFFERENCE47% 30%
GOOD VALUE26%CAN’T TELLTHE DIFFERENCE
Bad experience of friends/family
Bad personal experience
Bad experience of others
51%41%
42%
41%27%
Risk of punishment
45% Availability of affordable originals
27%
SLOVENIA
PHYSICAL GOODSBought counterfeit goods online
Main counterfeit goods purchased online
Your credit carddetails could be stolen 90% Counterfeit goods
and piracy are not cool41%Counterfeit goods can be bad for the environment64%Counterfeits and piracy harm creators and artists58%Counterfeits and piracycan take the job of someoneyou know