24 Feb 09 Online Journalism – InteracitveOld&New-NewApproachestoAudience

8/14/2019 24 Feb 09 Online Journalism InteracitveOld&New-NewApproachestoAudience

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Online Journalism JOUR 3340

Class Notes Engaging Readers

February 26, 2009

Prof. Foote


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Todays Agenda

Website of the Day

Your Thursday Assignment

Be prepared to discuss: Crowdsourcing http://crowdsourcing.typepad.com/

http://www.wired.com/wired/archive/14.06/cro

http://www.ojr.org/ojr/stories/070731niles

- What Are Media Doing to Capture

Readers Online & Offline
http://crowdsourcing.typepad.com/http://www.wired.com/wired/archive/14.06/crowds.htmlhttp://www.wired.com/wired/archive/14.06/crowds.htmlhttp://crowdsourcing.typepad.com/http://crowdsourcing.typepad.com/http://crowdsourcing.typepad.com/http://crowdsourcing.typepad.com/http://crowdsourcing.typepad.com/


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Whats Good? What Works?

CNN.com

WashingtonPost.com

Politico.com National Journal The Money Tracker
http://cnn.com/http://washingtonpost.com/http://politico.com/http://nationaljournal.com/campaigns/http://nationaljournal.com/campaigns/http://politico.com/http://washingtonpost.com/http://cnn.com/


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The Early Days News Websites

The Evolution Mainly straight text, no graphics Bulletin boards (BBS), forums ruled Minimal investment Late 70s/early 80s: VideoText

Miami Herald: Viewtron Belo: BISON Belo Information Systems On-line Progidy: Cowboys Content

Knight Ridder, Tribune: $30 million

Regurgitation: What was in print showed uponline No staffs Gungho geeks who become

mavericks of their time


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Dedicated keyboard/terminal that could only be used for thevideotext service. This equipment cost $600 to $900; later, aspersonal computing caught on,Viewtron would try to sell itsservices via IBM, Apple, or Commodore PCs.

A television set to display the color images, which took time to

load or paint A monthly subscription fee of $12 (the first month was free) A phone line to send information back to a central computer,

for which the consumer initially paid $1 an hour

Source: Poynter.org: Before there was the Internet, There was Viewtron, by Howard

Finberg, http://www.poynter.org/content/content_view.asp?id=52769

The MiamiHerald, thenowned by

Knight-Ridder,invested$17mm in1984
http://www.poynter.org/content/content_view.asp?id=52769http://www.poynter.org/content/content_view.asp?id=52769


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http://iml.jou.ufl.edu/carlson/history/ScreenShots/Fred_the_computer.jpg

1993: September 2: Middlesex (Mass.) News launches firstInternet gopher-based online newspaper.
http://iml.jou.ufl.edu/carlson/history/ScreenShots/Fred_the_computer.jpghttp://iml.jou.ufl.edu/carlson/history/ScreenShots/Fred_the_computer.jpg


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January 1994: Salt Lake Tribune opens a BBS called

Utah Online.http://iml.jou.ufl.edu/carlson/history/ScreenShots/utah_online.jpg
http://iml.jou.ufl.edu/carlson/history/ScreenShots/utah_online.jpghttp://iml.jou.ufl.edu/carlson/history/ScreenShots/utah_online.jpg


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Who and What is Competing forTraditional Medias Audience?

Local Newspaper/TV Station

Weeklies

Magazines

Local Websites

Cable

ISPs

Direct Mail

Bill Boards

TV

Yellow Pages

Radio

TelCos

Software Cos.

Time

WorkFamily

Videos

Movies

Housework


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According to our February-April 2006

survey, 66% of American adultinternet users, about 97 million

people, use the internet on anaverage day. Here are some of thethin s the do on a t ical da :

Percent of internet

users who reportdoing this

yesterday

Most recent survey

date

February-April 2006

Use the internet 66

Send or read e-mail 53 Dec-05

Use a search engine to find

information

38 Dec-05

Get news 31 Dec-05

Surf the Web for fun 30 Dec-05

Check the weather 22 Nov-04

Do any type of research for your job 21 Dec-05

Dai l y I nternet Acti vi ti es

Source: Pew Internet & American Life Project Tracking surveys (March 2000 April 2006).

Please note that the wording for some items has been abbreviated. For full question wording,

please refer to the questionnaire.


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http://people-press.org/report/282/online-papers-modestly-boost-newspaper-readership


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http://people-press.org/report/282/online-papers-modestly-boost-newspaper-readership


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Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006


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The Interactive Audience

Shorter lines of communicationbetween journalists and audience

Traditional Media: Readers v. Non-readers Readers an amorphous mass

Defined audience by geography

Circulation, signal


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The Interactive Audience

Now: Individual, personalized, direct

Email addresses for reporters

Tracking readers: Story by story

Top DownEditors toReaders

Readers inControl

AudienceParticipation


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Interactive tools

Web polls

Discussion forums

Blogs Personalization Yahoo, Google


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Participatory journalism - We Media

http://www.hypergene.net/wemedia/weblog.php?id=P36
http://www.hypergene.net/wemedia/weblog.php?id=P36http://www.hypergene.net/wemedia/weblog.php?id=P36


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Types of News Websites

Shovelware What you read in the daily newspaper or

see on TV is what you see on the website

Costs Staffing

Lack of technology/content managementsystem

Strategic decision All stories written in traditional inverted

pyramid style

What are the pros & cons?


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Periodic Updating Mainly shovelware with some exceptions

Breaking News

Sports stories/scores

Some dedicated staff assigned


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Continuous Updating Combination of shovelware and original

packages

Wire-service (AP, Reuters) operationmentality

Sports stories/scores

Special web-only reports

Extensive interactive features, graphics,including audio and video

Full-time dedicated staff


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Corporate Structure

Specific newspaper brands tied to the hometown Dallasnews.com

Washingtonpost.com Nytimes.com

Umbrella sites Newhouse News Regional Approach AlabamaLive.com

NJ.com

ClevelandLive.com

Which approach is better? Does it matter?
http://alabamalive.com/http://nj.com/http://clevelandlive.com/http://clevelandlive.com/http://nj.com/http://alabamalive.com/

24 Feb 09 Online Journalism – InteracitveOld&New-NewApproachestoAudience

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