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LOGO PROJECTPROJECT
WORKBOOK
ART 235
CHRISBAWDEN
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ART 235 Logo Project
2 BYU-IDAHO Art Dept. | www.byui .edu - Chris Bawden
LOGO PROJECTART 235 - GRAPHIC DESIGN
TABLE OF CONTENTS
PROJECT OVERVIEW - P.3
SUMMARY NUMBER ONE - P.4
WORD ASSOCIATIONS - P.5
WORD WEBS - P.6
VISUAL RESEARCH AND INSPIRATION - P.8
SKETCHES - P.11
SUMMARY NUMBER TWO - P.14
REFINED SKETCHES - P.15
SUMMARY NUMBER THREE - P.16
BRANDMARKS WITH LOGOTYPE - P.17
FINAL LOGO DESIGNS - P.20
FINAL SUMMARY- P.26
Do not go where the path may lead, go instead
where there is no path and leave a trail.
- Ralph Waldo Emerson
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Logo Project
PROJECT OVERVIEW:
For this project we created three dierent company logos
using randomly chosen words generated from our piers. As a
class we generated lists of nouns and a separate list of business
categories. We then separated these nouns and businesses onto
little strips of paper and into separate categorical piles. Each person
randomly selected three of each. We then created three noun and
business category combinations from the paper strips we selected.
These then became our logo assignments. From here we generated
logos that combined the two words into a believable company logo.
The reason for this assignment was to help us learn to
combine things as part of the creative process. As designers it is
important to understand and have experience with this process.
Much of the success of a design can be attributed to this skill. After
all James Webb Young who said, An idea is nothing more nor less
than a new combination of old elements (Foster, Jack. 2007-06-01.
How to Get Ideas, p. 4. Berrett-Koehler Publishers, Kindle Edition).
And in order to have a database to pull these old elements from to
create these new combinations we need to expose ourselves to as
much design and art as possible.
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SUMMARY:
For this part of the project I really need to revisit my process for
designing. For the alphabet project I really had a hard time because I
didnt really use a design process. For some reason I feel that I have
forgotten how to create ideas for design and not just merely making
something look good. So for this project I stri ved to move back to my
process. But doing this I really gained a new found importance for
the design process. Without the visual research and brainstorming I
wouldnt have been able to come up with valid sketch ideas.
I also learned that for me its hard for me to look at the ideas
objectively. I found that I was playing it too safe. I didnt want to take
risks. I need to throw out as many ideas as possible. I dont know
why I do this, but I do. It must be because Im afraid to fail. I want to
grow and learn but Im to scared. I need to let go and not think about
it too much. If Im ever going to be creative as a designer I need to
overcome that set back.
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Logo Project
WORD ASSOCIATION:
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WORD WEBS:
KANGAROO AND WATER POLOGLASSES AND TUTORING
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Logo Project
VISUAL RESEARCH: GLASSES AND TUTORING
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VISUAL RESEARCH: KANGAROO AND WATER POLO
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VISUAL RESEARCH: KANGAROO AND WATER POLO
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VISUAL RESEARCH: DOG AND PRESCHOOL
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Logo Project
SKETCHES: KANGAROO AND WATER POLO
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SKETCHES: GLASSES AND TUTORING
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Logo Project
SKETCHES: DOG AND PRESCHOOL (TRADE)
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14 BYU-IDAHO Art Dept. | www.byui .edu - Chris Bawden
SUMMARY:
During this renement of the project I tried something different
I tried going out to the park to do my sketches. It really helped being
out in the open. It was more relaxing which helped me concentrate.
I also tried to sketch with my iPad. In some cases this helped but in
some cases it didnt. It helped because with the iPad I could easily
use different tools in the app I was using to make different shapes.
However despite this convince sometimes the best tool is a paper
and pencil.
Another thing that I am learning during this project is that the
creative process isnt a strict guideline with you follow. Its a process
you use to generate ideas. And it works best when you work with
others. I think that all too often designers think too much about
what they are doing that they have a hard time doing it . This is what
I struggle with. I always think too much about my design and what
would work versus what wouldnt. When really all I need to do is just
draw! Get my ideas out on paper then decide what would work and
what wouldnt.
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Logo Project
REFINEMENT SKETCHES:
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SUMMARY:
This part of the project has been really hard on me. My logos
I feel were still missing something but I couldnt see what. Even after
working with Owen and getting some feed back on the logos that
I had I was stil l having a hard time seeing what was missing. Then
today, a day before the designs were due I started to see it. For this
part of the project I really have learned what Brother Randall was
talking about when he said that artist do the best work right before
the deadline. I still have no idea why this is. But I have experienced it
rst hand.
Another thing that I have learned this week is that I really need
to get outside more. I need to go out and experience life. I spend
way too much time working on my computer and not enough time
enjoying myself. Ive learned the in order to be a good designer this
is key element in the process. Ive started to notice that I am most
creative and I design best when I am happy and Im not stressed. I
feel like I am learning this little by l ittle throughout this semester.
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Logo Project
BRANDMARKS WITH LOGOTYPE: KANGAROO AND WATER POLO
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Logo Project
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BRANDMARKS WITH LOGOTYPE: DOG AND PRESCHOOL
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Logo Project
BRANDMARKS WITH LOGOTYPE: GLASSES AND TUTORING
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FINAL LOGOS: AUSSIE POLO HEADGEAR
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Logo Project
FINAL LOGOS: PUPPY PRESCHOOL
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FINAL LOGOS: EYE LEARN TUTORING
L P j
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FINAL LOGOS W/ TYPE: AUSSIE POLO HEADGEAR
L P j
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FINAL LOGOS W/ TYPE: PUPPY PRESCHOOL
L P j t
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FINAL LOGOS W/ TYPE: EYE LEARN TUTORING
Logo Project
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FINAL SUMMARY:
I feel that my logos are an effective design to portray the
companies in which they represent. My Polo logo is by far my
strongest logo of all three. It conveys a sleek sport image with
recognizable elements that tie the whole design together. The font
that I chose for the logo really works well with it. I had to modify a font
in order to achieve these results but in the end i t was worth it. The
lines of the font really compliment the form of the brandmark.
I had a hard time with the Eye Learn logo. I had a problem
getting the brandmark to be able to stand alone and at the same
time look good with the logo font. I found that it was either one or the
other. The logo that I ended up choosing have a decent balance of
visual rhythm but its strength is the recognizability of the shapes in
relation to the company.
Finally the Puppy Preschool logo I feel came together really
well. I had a number of options that I feel were good di rections to go
with the logo. In fact the b iggest problem that I had with this logo was
deciding on the best direction to go with. I was able to nd a couple
of fonts that complimented the form of the brandmark. Rounding
and circles are very much repeated throughout the logo in both the
brandmark and logotype. I feel this repeated form really helps pull the
design together.
This project has been a real struggle for me. I had a hard time
with the deadlines. I have spent many nights up late working on it. But
that is one of the things that I am learning is how to make sacrices.
Ive have had to push myself in my other design classes before, but
this class has pushed me hard by far than all the others. Ive reallyhad to learn how to manage my time. Also procrastination is another
thing that is hitting me in the face. Before I though that I was good at
managing my time but I have realized during this project that I dont
manage it well enough.
Finally probably the biggest thing that I have gained during this
whole project is an appreciation for Brother Randall as an artist and
a teacher. To be honest I really didnt like him. I thought that he was
way too rough as a teacher. I would use the phrase, this is just a 200
level class and that he is pushing us way too hard. I would get angry
with him at times. But I instead of quitting I stayed. This past week I
have started to see connections between art/design and gospel/life
that Ive never seen before. I really feel that he is teaching us to be
designers not just how to design.